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Brand marketing consultant vs marketing account manager

The differences between brand marketing consultants and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a brand marketing consultant and a marketing account manager. Additionally, a brand marketing consultant has an average salary of $107,665, which is higher than the $67,983 average annual salary of a marketing account manager.

The top three skills for a brand marketing consultant include brand strategy, web design and brand marketing. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.

Brand marketing consultant vs marketing account manager overview

Brand Marketing ConsultantMarketing Account Manager
Yearly salary$107,665$67,983
Hourly rate$51.76$32.68
Growth rate10%10%
Number of jobs89,284163,297
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 78%
Average age3939
Years of experience1010

Brand marketing consultant vs marketing account manager salary

Brand marketing consultants and marketing account managers have different pay scales, as shown below.

Brand Marketing ConsultantMarketing Account Manager
Average salary$107,665$67,983
Salary rangeBetween $84,000 And $137,000Between $50,000 And $91,000
Highest paying City-San Francisco, CA
Highest paying state-Washington
Best paying company-American Tower
Best paying industry-Energy

Differences between brand marketing consultant and marketing account manager education

There are a few differences between a brand marketing consultant and a marketing account manager in terms of educational background:

Brand Marketing ConsultantMarketing Account Manager
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 78%
Most common majorMarketingBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Brand marketing consultant vs marketing account manager demographics

Here are the differences between brand marketing consultants' and marketing account managers' demographics:

Brand Marketing ConsultantMarketing Account Manager
Average age3939
Gender ratioMale, 46.6% Female, 53.4%Male, 43.0% Female, 57.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between brand marketing consultant and marketing account manager duties and responsibilities

Brand marketing consultant example responsibilities.

  • Manage and implement strategic marketing initiatives and align content messaging for B2C.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Create and curate content for social media accounts such as Facebook, LinkedIn, and Glassdoor.
  • Campaign development, management for online/offline media, Facebook base sweepstakes and online content.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Edit and modify HTML base templates to meet customer needs.
  • Show more

Marketing account manager example responsibilities.

  • Plan, manage and implement the Siemens CRM process, and conduct customer calls to close business.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Develop key marketing assets: landing pages, Facebook app, newsletters, segmentation.
  • Create and implement display ad campaigns of $35K+ for Google, LinkedIn, Facebook and WebMD.
  • Facilitate implementation of CRM system that dramatically improve tracking of prospects/leads.
  • Conduct ROI analysis on promotional activities to determine effectiveness for client engagement including web metric programs to measure marketing success.
  • Show more

Brand marketing consultant vs marketing account manager skills

Common brand marketing consultant skills
  • Brand Strategy, 18%
  • Web Design, 18%
  • Brand Marketing, 6%
  • Product Development, 5%
  • Market Research, 4%
  • Facebook, 4%
Common marketing account manager skills
  • Digital Marketing, 18%
  • Project Management, 8%
  • Email Marketing, 6%
  • Account Management, 5%
  • Marketing Campaigns, 5%
  • Google Analytics, 5%

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