How to hire a brand marketing consultant

How to hire a brand marketing consultant, step by step

Here's a step-by-step brand marketing consultant hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a brand marketing consultant job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new brand marketing consultant
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   Before you post your brand marketing consultant job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a brand marketing consultant for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a brand marketing consultant to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a brand marketing consultant that fits the bill.

   This list shows salaries for various types of brand marketing consultants.

   Type of Brand Marketing Consultant	Description	Hourly rate
   Brand Marketing Consultant	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$40-65
   Marketing Administrator	A marketing administrator is responsible for assisting the marketing operations of an organization, promoting the company's goods and services to the public market, and increasing brand popularity on digital media platforms. Marketing administrators help the creative team in designing advertisement campaigns, digital content, and other marketing materials to improve customer awareness... Show more	$22-47
   Marketing Team Leader	A marketing team leader is primarily in charge of supervising a marketing team, leading them to meet goals while enforcing the company's policies and regulations. As a marketing team leader, it is their duty to establish guidelines and objectives, manage budgets and schedules, assess the performance of staff, and lead the efforts in producing effective marketing materials... Show more	$20-50

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Brand Strategy
   • Web Design
   • Brand Marketing
   • Product Development
   • Market Research
   • Facebook
   • Twitter
   • Instagram
   • Brand Positioning
   • Brand Development
   • Business Development
   • Financial Services
   • Channel Marketing
   • Press Releases

   Check all skills

   Responsibilities:

   • Manage and implement strategic marketing initiatives and align content messaging for B2C.
   • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
   • Create and curate content for social media accounts such as Facebook, LinkedIn, and Glassdoor.
   • Campaign development, management for online/offline media, Facebook base sweepstakes and online content.
   • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
   • Edit and modify HTML base templates to meet customer needs.

3. Make a budget

   Including a salary range in your brand marketing consultant job description is one of the best ways to attract top talent. A brand marketing consultant can vary based on:

   • Location. For example, brand marketing consultants' average salary in florida is 40% less than in washington.
   • Seniority. Entry-level brand marketing consultants 39% less than senior-level brand marketing consultants.
   • Certifications. A brand marketing consultant with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a brand marketing consultant's salary.

   Average brand marketing consultant salary

   $107,665yearly

   $51.76 hourly rate

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   Entry-level brand marketing consultant salary

   $84,000 yearly salary

   Updated December 16, 2025

4. Writing a brand marketing consultant job description

   A brand marketing consultant job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a brand marketing consultant job description:

   Brand marketing consultant job description example

   Vanguard's Brand Marketing team is expanding its capabilities to better define and tell Vanguard's story in ways that set us apart and inspire action. This new role will help develop brand marketing and advertising campaigns that connect Vanguard's mission to investor needs. We're currently looking for a Brand Marketing Consultant to drive strategy across the enterprise. This person will have strong thinking skills from both sides of the brain - analytics and intuition, and a knack for inspirational simplification. Their key role is to consult with stakeholders in our retail marketing division, serving as a go-to resource for senior leaders and crew. The Brand Marketing Consultant will support, train, advise and inspire on the development of brand experiences, including brand strategy, architecture and naming, to ensure consistency and alignment across the enterprise.
   Core Responsibilities
   1. Consults and works effectively with senior managers, product/service owners, and SMEs in both marketing and business roles. Serves as an advisor and go-to resource on Vanguard brand strategy, architecture and expression. 2. Keeps up to date on evolving trends and the competition as they relate to brand and marketing strategy. Shares insights to guide the enterprise to remain competitive and continuously improve and grow. 3. Supports and advises on the development of brand experiences for the retail marketing division to meet the needs of our audiences, helping them best leverage brand strategy to drive desired perceptions of Vanguard and meet their objectives. 4. Educates and inspires crew on branding and best practices that build and reinforce brand perceptions. Develops and delivers formal and informal training, including educational materials and tools. 5. Oversees implementation of Vanguard's brand architecture guidelines, including naming and product/service positioning.6. Serves as a trusted advisor to ensure the right solution is developed for various partners and regularly communicates status updates to stakeholders, including sales professionals, business leaders, team members, and senior managers.7. Builds and maintains effective relationships with stakeholders, with ability to inform and influence key decisions.8. Proactively identifies, manages, and mitigates risks on marketing activities. Communicates solutions on key issues to management and stakeholders to obtain their input and buy-in as appropriate.9. Participates in special projects and performs other duties as assigned.
   Qualifications
   Five years related work experience, ideally in marketing or advertising.Undergraduate degree in marketing or equivalent experience required. Graduate degree preferred.
   
   Special Factor:
   Vanguard is not offering visa sponsorship for this position.
   
   About Vanguard
   We are Vanguard. Together, we're changing the way the world invests.
   
   For us, investing doesn't just end in value. It starts with values. Because when you invest with courage, when you invest with clarity, and when you invest with care, you can get so much more in return. We invest with purpose - and that's how we've become a global market leader. Here, we grow by doing the right thing for the people we serve. And so can you.
   
   We want to make success accessible to everyone. This is our opportunity. Let's make it count.
   
   Inclusion Statement
   Vanguard's continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.”
   
   We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard's core purpose through our values.
   
   When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose.
   
   Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.
   
   Future of Work
   During the pandemic, we transitioned to a work from home model for the majority of our crew and we continue to interview, hire, and on-board future crew remotely.
   
   As we have developed the path forward, we have taken a thoughtful approach that both maximizes the advantages of working remotely and the many benefits of coming together and collaborating in a shared workspace. We believe that in-person interactions among our crew are important for preserving our unique culture and advantageous for the personal development of our crew.
   
   When our Crew return to the office, many will work in our hybrid model. A smaller proportion of our crew will operate in the Work from Home work model (for example, field sales crew); or in the Work from Office model (for example, portfolio managers).
   
   The working model that your role falls into will be communicated to you in the interview process - please do ask if you are unsure. We encourage you to make the decision regarding your job interview and offer knowing which model your role will fall into. We will test and learn as our ways of working evolve and will continue to evaluate working models along the way.

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5. Post your job

   There are various strategies that you can use to find the right brand marketing consultant for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your brand marketing consultant job on Zippia to find and recruit brand marketing consultant candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   Your first interview with brand marketing consultant candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new brand marketing consultant

   Once you've selected the best brand marketing consultant candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   Once that's done, you can draft an onboarding schedule for the new brand marketing consultant. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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