How many years does it take to become a brand manager?

It takes seven to nine years to become a brand manager. This is the time it takes to earn a bachelor's degree and the amount of work experience needed for this role. Most employers want candidates with at least a bachelor's degree and 3 to 5 years of experience in the field.

How much do brand marketing managers make?

Brand marketing managers make $100,000 a year, on average ( $48.55 an hour). Brand marketing managers just starting can expect to make around $67,000 a year. In contrast, a senior brand marketing manager with 15 or more years of experience averages $151,000 a year. Other factors such as location and industry can also impact how much a brand marketing manager can earn.

What is the difference between a brand manager and a marketing manager?

The difference between a brand manager and a marketing manager comes down to their role in promoting the company or product. A brand manager, for example, of the person who builds a brand image.

How To Become A Brand Marketing Manager: What It Is and Career Path

What is a brand marketing manager and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Ellen Daniels,

Richard Tate

The primary responsibility of the brand marketing manager is ensuring the efficient execution of business plans to meet brand expectations and targets. He/She oversees the development and execution of traditional, digital, and paid programs for the business.

As a brand marketing manager, you will be responsible for developing marketing partnerships with retailers, media partners, and other external partners to increase the reach of the brand. Also, you'll conduct research and analyses to convert campaign performance into communication documents and reports.

The applicant for the brand marketing manager role has to have a bachelor's degree in marketing, business administration, or a related field. He/She must have at least two years of experience in a related role. He/She must possess communication, analytical, people, creativity, interpersonal, leadership, time management, and problem-solving skills.

Brand marketing managers earn an average salary of $100,696 annually. This ranges from $62,000 to $163,000.

What general advice would you give to a brand marketing manager?

Ellen Daniels

Associate Lecturer, Department of Marketing and Entrepreneurship Sales Program Coordinator Coach, KSU Sales Team Lead Faculty Advisor, PSE, Kent State University

Be flexible. Companies are seeking marketing grads who can fit into many roles, particularly customer service and sales. You may not get a marketing communication job right out of college, but you may certainly be qualified for an entry-level sales job that leads to an internal marketing position.

ScoreBrand Marketing ManagerUS Average

Salary

7.2

Avg. Salary $91,940

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 57.25%

male 42.75%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a brand marketing manager

Explore brand marketing manager education requirements

Most common brand marketing manager degrees

Bachelor's

78.9 %

Master's

14.1 %

Associate

4.9 %

Start to develop specific brand marketing manager skills

Skills	Percentages
Brand Marketing	10.85%
Digital Marketing	7.88%
Marketing Campaigns	5.66%
Brand Management	5.40%
Project Management	5.18%

Complete relevant brand marketing manager training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New brand marketing managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a brand marketing manager based on U.S. Bureau of Labor Statistics data and data from real brand marketing manager resumes.

Research brand marketing manager duties and responsibilities

Serve as champion for digital, CRM and engagement for communications, decision support and product leads.
Manage promotional marketing agency for development of all channel-specific POS.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Benchmark celebrity ambassador program by determining KPIs and identifying opportunities across multiple marketing platforms to leverage association and raise brand awareness!

Prepare your brand marketing manager resume

When your background is strong enough, you can start writing your brand marketing manager resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a brand marketing manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

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