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Become A Brand Marketing Manager

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Working As A Brand Marketing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $146,910

    Average Salary

What Does A Brand Marketing Manager Do At Nordstrom

* Marketing leader, with the skills to develop strategy and the work ethic to dive in and drive flawless execution.
* Passionate and knowledgeable about brand marketing and able to successfully evangelize great ideas across the company.
* Creative and retail-savvy, with a healthy appreciation for data and analytics.
* Fashion/style enthusiast with a habit of online shopping.
* E-commerce experience with large retailer a plus.
* The Sr.
* Manager Brand Marketing will oversee promotional marketing, merchandising and marketing communications across channels and categories, create an engaging member experience, and drive business results.
* This is a visible, influential role that works with all departments and impacts customer touch points.
* This role reports to the VP, Marketing.
* Partner with Buying, Planning and Marketing teams to develop a compelling merchandising and editorial initiatives, incorporating trends, seasonal and retail occasions, brand and third-party partners, and other content designed to increase traffic and drive conversion.
* Provide oversight to promotional integrated campaigns.
* Work with Creative and Marketing teams to spearhead cross-channel communication and ensure strong creative ideation and development, marketing best practices, seamless execution and measurable results.
* Guide corporate communications, social media, event strategy and execution, helping to convey the HauteLook story among key media, influencers, brands and customers.
* Work closely with the Brand Sales and Marketing teams to develop and sell through creative custom marketing plans for key brand partners and prospects.
* Serve as HauteLook marketing resource for key prospective and existing brands.
* Collaborate with Nordstrom marketing teams to integrate brand and cross-channel efforts, focused on measurable brand, engagement and conversion goals.
* Work with internal teams to support development of seasonal fashion, editorial and merchandising stories and the cross-departmental initiatives to support that strategy.
* Tirelessly champion the HauteLook brand story internally, at Nordstrom, and with all external stakeholders

What Does A Brand Marketing Manager Do At Tesoro

* Initiate new business development for branded gasoline and diesel sales.
* Build relationships with customers and industry participants to understand market place fundamentals and grow branded business.
* Collect and analyze market intelligence to provide input for optimizing the branded portfolio.
* Collaborate closely with regional refining and commercial teams to achieve sales targets, provide accurate forecasts, and drive profitability across the region.
* Facilitate negotiations, economic analysis, and contract offerings for branded contracts.
* Collaborate with support teams in developing and deploying brand strategies and brand programs.
* Lead execution of the brand in the assigned areas by being an expert in all elements of the branded programs and strategy.
* Manage customer communications involving all aspects of brand support.
* Contribute in research and resolution of customer concerns and complaints.
* Provide outstanding customer service and follow-up

What Does A Brand Marketing Manager Do At Intuit

* Champion our customers and put them at the center of everything the Inuit brand team does
* Identify research needs, prioritize them, and develop a research plan that results in successful brand campaigns
* Develop WHO segmentation for our customer base
* Develop Intuit brand campaign learning & optimization plans
* Develop brand health measurement dashboards for Intuit’s portfolio of products, and track key metrics over time
* Manage the expectations of senior leaders, as well as of stakeholders throughout the organization
* Bring customer insights to life through data and exceptional storytelling
* Divide your focus among marketing and product research
* Build innovation capabilities, especially how to obsess about customers and use insights effectively

What Does A Brand Marketing Manager Do At VF Corporation

* Lead key marketing strategy projects including brand architecture, visual identity development and naming.
* Work with GM’s to coordinate a full integrated plan across territories, ensuring that our consumers get the right message at the right time to drive our overall business strategy
* Support in the development of the integrated marketing plan including coordinating activities between multiple consumer touchpoints such as media, digital, in-store and event marketing.
* Partner with the territory marketing, creative studio, PR, digital and sports marketing teams to drive collaboration and maximize our campaign efforts.
* Partner with regions to amplify campaigns globally and increase the effectiveness and reach

What Does A Brand Marketing Manager Do At Unilever

* Lead development of a set of principles, standards and best practices which will position SVG as the green personal care brand best equipped to help retailers develop profitable growth.
* Scope includes: channel strategy, in-store promotional strategies, pricing recommendations, display optimization, feature ad/promotional activation.
* Leverage/fully tap into Unilever best practices in category management to elevate SVG’s knowledge and expertise in personal care (i.e. merchandising guidelines and shelf placement

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How To Become A Brand Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Brand Marketing Manager jobs

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Real Brand Marketing Manager Salaries

Job Title Company Location Start Date Salary
Brand Marketing Senior Manager--DEW Innovation Pepsico, Inc. White Plains, NY May 21, 2015 $130,000
Senior Brand Development and Marketing Manager Space NK New York LLC New York, NY Jan 01, 2014 $127,680
Brand Marketing Manager Pepsi-Cola Advertising & Marketing, Inc. NY May 15, 2012 $125,300
Brand Marketing Manager Jack Schwartz Shoes, Inc. New York, NY Jul 15, 2016 $108,493
Global Brand Marketing Manager Hasbro Managerial Services LLC Providence, RI Jan 02, 2012 $108,150
Global Brand Marketing Manager Hasbro Managerial Services LLC Providence, RI Aug 29, 2011 $108,150
Global Brand Marketing Manager Hasbro Managerial Services LLC Providence, RI Sep 04, 2012 $108,150
Brand Marketing Manager VF Outdoor LLC Alameda, CA Aug 15, 2016 $105,000
Brand Marketing Manager GAMO Outdoor USA, Inc. Fort Lauderdale, FL Oct 01, 2010 $104,000
Brand Marketing Manager Psi Systems Inc. Palo Alto, CA Mar 01, 2011 $99,923 -
$109,923
SR. Brand Marketing Manager NBTY, Inc. Ronkonkoma, NY Oct 31, 2016 $99,341 -
$130,000
Manager, Rewards & Brand Analytics, Marketing Analytics Discover Products Inc. Riverwoods, IL May 01, 2016 $97,591 -
$103,000
Manager Marketing Brand DR Pepper/Seven Up, Inc. Plano, TX Oct 01, 2012 $96,900 -
$145,350
MGR Marketing Brand DR Pepper/Seven Up, Inc. Plano, TX Oct 01, 2012 $96,900 -
$145,350
Brand Marketing Manager Contemporary Streetwear, LLC New York, NY Nov 15, 2009 $95,000
Branding and Marketing Manager Three Lions Pub, LLC Shorewood, WI Jul 19, 2013 $90,000
Brand Marketing Manager-Specialty Brands Comercializadora LGT of America, Inc. Miami, FL Oct 01, 2012 $84,000
Branding and Marketing Manager Three Lions Pub, LLC Milwaukee, WI Dec 05, 2012 $83,000
Branding and Marketing Manager Three Lions Pub, LLC Shorewood, WI Dec 05, 2012 $83,000
Manager, Brand Marketing Ftl/Kfl Foot Locker, Inc. New York, NY Feb 16, 2015 $75,000
Brand Marketing Manager Reed Elsevier, Inc. (Lexisnexis Division) Miamisburg, OH Aug 16, 2011 $66,531 -
$90,012
Brand Marketing Global Trademark Manager Lowe's Companies, Inc. Mooresville, NC Mar 24, 2010 $65,000

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Top Skills for A Brand Marketing Manager

StrategyDevelopmentOnlineSalesGrowthWebContentProductLineNewProductDevelopmentNewProductLaunchesEmailCampaignsROICategoryFacebookMarketResearchPTwitterTradeShowsSEOMarketSharePressReleasesBusinessDevelopmentCreativeDevelopment

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Top Brand Marketing Manager Skills

  1. Strategy Development
  2. Online
  3. Sales Growth
You can check out examples of real life uses of top skills on resumes here:
  • Hand-selected by CMO to lead cross-functional team of 50 resulting in the breakdown of silos and improved strategy development and execution.
  • Initiated consumer research including focus groups and online surveys to measure brand satisfaction.
  • Achieved 5% increase in profitable volume and sales growth by implementing Sprite 2002 Holiday Promotion.
  • Developed and managed web content to increase search engine optimization (SEO) and improve rankings.
  • Attended and participated in weekly status meetings where we discussed the process and development of our new and existing product line

Top Brand Marketing Manager Employers

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