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Become A Brand Marketing Manager

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Working As A Brand Marketing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $146,910

    Average Salary

What Does A Brand Marketing Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Brand Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Brand Marketing Manager jobs

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Brand Marketing Manager Career Paths

Brand Marketing Manager
Brand Director Senior Director Of Marketing
Chief Marketing Officer
10 Yearsyrs
Product Marketing Manager Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Marketing Director General Manager
Director Of Sales
10 Yearsyrs
Communications Director Marketing And Communication Consultant
Manager Of Corporate Communications
8 Yearsyrs
Digital Marketing Manager Creative Director
Marketing Communications Manager
7 Yearsyrs
Product Marketing Manager Senior Product Manager
Marketing Director
7 Yearsyrs
Brand Director Marketing Consultant
Marketing Manager
6 Yearsyrs
Senior Brand Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Senior Brand Manager Senior Product Manager
Marketing/Business Development
8 Yearsyrs
Regional Marketing Manager Regional Sales Manager
National Account Manager
8 Yearsyrs
Marketing And Operations Manager District Sales Manager
National Accounts Sales Manager
9 Yearsyrs
Regional Marketing Manager Business Development Manager
National Sales Director
10 Yearsyrs
Senior Manager Regional Director
National Sales Manager
10 Yearsyrs
Digital Marketing Manager Senior Analyst
Product Manager
7 Yearsyrs
Marketing Director Sales Consultant
Regional Sales Manager
9 Yearsyrs
Account Director Director Of Sales
Sales Vice President
9 Yearsyrs
Senior Manager Senior Project Manager
Senior Product Manager
9 Yearsyrs
Senior Manager Of Marketing Director Of Sales
Senior Vice President, Sales
14 Yearsyrs
Account Director Vice President, Business Development
Vice President & Sales Manager
9 Yearsyrs
Senior Manager Of Marketing Director Of Sales And Marketing
Vice President Of Sales & Operations
12 Yearsyrs
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Average Length of Employment
Sales/Marketing 3.6 years
Product Manager 3.4 years
Marketing Manager 3.1 years
Marketing Director 3.1 years
Brand Director 2.9 years
Brand Manager 2.7 years
Marketing Officer 2.5 years
Marketing Lead 2.4 years
Head Of Marketing 2.3 years
Affiliate Manager 2.2 years
Strategist 2.1 years
Brand Consultant 2.0 years
Brand Strategist 1.9 years
Brand Partner 1.8 years
Top Employers Before
Internship 2.5%
Manager 2.5%
Top Employers After
Director 3.6%
Consultant 1.9%

Brand Marketing Manager Demographics

Gender

Female

56.9%

Male

41.1%

Unknown

2.0%
Ethnicity

White

77.8%

Hispanic or Latino

9.9%

Asian

9.8%

Unknown

1.5%

Black or African American

1.0%
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Languages Spoken

Spanish

37.7%

French

13.0%

Italian

8.7%

Portuguese

5.8%

Japanese

5.8%

Chinese

4.3%

Cantonese

2.9%

Hindi

2.9%

Mandarin

2.9%

Arabic

2.9%

Irish

1.4%

Vietnamese

1.4%

Turkish

1.4%

German

1.4%

Tamil

1.4%

Russian

1.4%

Tagalog

1.4%

Urdu

1.4%

Gujarati

1.4%
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Brand Marketing Manager Education

Schools

University of Phoenix

12.3%

Boston University

8.5%

University of California - Los Angeles

6.2%

New York University

5.4%

Northeastern University

5.4%

University of Texas at Austin

5.4%

Syracuse University

4.6%

Pennsylvania State University

4.6%

Michigan State University

4.6%

Cornell University

4.6%

Central Washington University

3.8%

University of South Florida

3.8%

San Jose State University

3.8%

Virginia Commonwealth University

3.8%

Villanova University

3.8%

Fordham University

3.8%

University of North Texas

3.8%

University of Southern California

3.8%

University of Notre Dame

3.8%

University of Delaware

3.8%
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Majors

Marketing

31.4%

Business

23.6%

Communication

11.2%

Management

7.3%

English

2.6%

Finance

2.6%

Public Relations

2.4%

Journalism

2.4%

Graphic Design

2.3%

Advertising

2.1%

Political Science

1.7%

International Business

1.6%

Photography

1.2%

Education

1.2%

Specialized Sales And Merchandising

1.2%

Psychology

1.2%

Business Communications

1.2%

Liberal Arts

1.0%

Journalism And Mass Communications

0.9%

Entertainment Business

0.7%
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Degrees

Bachelors

50.9%

Masters

33.4%

Other

9.9%

Associate

2.3%

Certificate

2.2%

Doctorate

0.7%

Diploma

0.4%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Brand Marketing Manager Salaries

Job Title Company Location Start Date Salary
Marketing Brand Manager Kimberly-Clark Corporation Neenah, WI Oct 01, 2012 $130,909 -
$158,400
Brand Marketing Senior Manager--DEW Innovation Pepsico, Inc. White Plains, NY May 21, 2015 $130,000
Senior Brand Development and Marketing Manager Space NK New York LLC New York, NY Jan 01, 2014 $127,680
Brand Marketing Manager Pepsi-Cola Advertising & Marketing, Inc. NY May 15, 2012 $125,300
Marketing Manager Mature Brands Latam Grunenthal Latin America Inc. Coral Gables, FL Aug 01, 2014 $120,000
Brand Marketing Manager Jack Schwartz Shoes, Inc. New York, NY Jul 15, 2016 $108,493
Global Brand Marketing Manager Hasbro Managerial Services LLC Providence, RI Jan 02, 2012 $108,150
Global Brand Marketing Manager Hasbro Managerial Services LLC Providence, RI Aug 29, 2011 $108,150
Global Brand Marketing Manager Hasbro Managerial Services LLC Providence, RI Sep 04, 2012 $108,150
Marketing Manager, Brand EZ Games Distribution Inc. Los Angeles, CA Sep 15, 2014 $106,500
Brand Marketing Manager VF Outdoor LLC Alameda, CA Aug 15, 2016 $105,000
Brand Manager-Marketing Wm. Bolthouse Farms, Inc. Bakersfield, CA Nov 02, 2010 $105,000
Brand Marketing Manager GAMO Outdoor USA, Inc. Fort Lauderdale, FL Oct 01, 2010 $104,000
Marketing Brand Manager Clear Light Inc. New York, NY Dec 01, 2012 $102,000
Brand Manager, Shopper Marketing Kimberly-Clark Corporation Neenah, WI Mar 08, 2014 $100,000 -
$148,000
Brand Marketing Manager Psi Systems Inc. Palo Alto, CA Mar 01, 2011 $99,923 -
$109,923
SR. Brand Marketing Manager NBTY, Inc. Ronkonkoma, NY Oct 31, 2016 $99,341 -
$130,000
Manager, Rewards & Brand Analytics, Marketing Analytics Discover Products Inc. Riverwoods, IL May 01, 2016 $97,591 -
$103,000
Manager Marketing Brand DR Pepper/Seven Up, Inc. Plano, TX Oct 01, 2012 $96,900 -
$145,350
MGR Marketing Brand DR Pepper/Seven Up, Inc. Plano, TX Oct 01, 2012 $96,900 -
$145,350
Branding and Marketing Manager Three Lions Pub, LLC Shorewood, WI Jul 19, 2013 $90,000
Brand Marketing Manager-Specialty Brands Comercializadora LGT of America, Inc. Miami, FL Oct 01, 2012 $84,000
Branding and Marketing Manager Three Lions Pub, LLC Milwaukee, WI Dec 05, 2012 $83,000
Branding and Marketing Manager Three Lions Pub, LLC Shorewood, WI Dec 05, 2012 $83,000
Marketing Manager-Allen and Heath Brand American Music and Sound LLC Parksdale, CA Dec 15, 2015 $82,000 -
$100,000
Marketing Manager-Allen and Heath Brand Jam Industries USA, LLC Parksdale, CA Jul 18, 2016 $82,000 -
$100,000
Marketing/Brand Manager Trigon Turf Sciences Miami, FL Jan 02, 2016 $81,890 -
$82,200
Manager, Brand Marketing Ftl/Kfl Foot Locker, Inc. New York, NY Feb 16, 2015 $75,000

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Top Skills for A Brand Marketing Manager

StrategyDevelopmentOnlineSalesGrowthWebContentProductLineNewProductDevelopmentNewProductLaunchesEmailCampaignsROICategoryFacebookMarketResearchPTwitterTradeShowsSEOMarketSharePressReleasesBusinessDevelopmentCreativeDevelopment

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Top Brand Marketing Manager Skills

  1. Strategy Development
  2. Online
  3. Sales Growth
You can check out examples of real life uses of top skills on resumes here:
  • Hand-selected by CMO to lead cross-functional team of 50 resulting in the breakdown of silos and improved strategy development and execution.
  • Initiated consumer research including focus groups and online surveys to measure brand satisfaction.
  • Achieved 5% increase in profitable volume and sales growth by implementing Sprite 2002 Holiday Promotion.
  • Developed and managed web content to increase search engine optimization (SEO) and improve rankings.
  • Attended and participated in weekly status meetings where we discussed the process and development of our new and existing product line

Top Brand Marketing Manager Employers

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Brand Marketing Manager Videos

A Day In The Life: Marketing Manager

Explore Careers: Marketing/Communications Manager

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

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