What is a Brand Marketing Manager?

The primary responsibility of the brand marketing manager is ensuring the efficient execution of business plans to meet brand expectations and targets. He/She oversees the development and execution of traditional, digital, and paid programs for the business.

As a brand marketing manager, you will be responsible for developing marketing partnerships with retailers, media partners, and other external partners to increase the reach of the brand. Also, you'll conduct research and analyses to convert campaign performance into communication documents and reports.

The applicant for the brand marketing manager role has to have a bachelor's degree in marketing, business administration, or a related field. He/She must have at least two years of experience in a related role. He/She must possess communication, analytical, people, creativity, interpersonal, leadership, time management, and problem-solving skills.

Brand marketing managers earn an average salary of $100,696 annually. This ranges from $62,000 to $163,000.

What Does a Brand Marketing Manager Do

There are certain skills that many brand marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.

Learn more about what a Brand Marketing Manager does

How To Become a Brand Marketing Manager

If you're interested in becoming a brand marketing manager, one of the first things to consider is how much education you need. We've determined that 78.9% of brand marketing managers have a bachelor's degree. In terms of higher education levels, we found that 14.1% of brand marketing managers have master's degrees. Even though most brand marketing managers have a college degree, it's impossible to become one with only a high school degree or GED.

Learn More About How To Become a Brand Marketing Manager
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Brand Marketing Manager Career Paths

As you move along in your career, you may start taking on more responsibilities or notice that you've taken on a leadership role. Using our career map, a brand marketing manager can determine their career goals through the career progression. For example, they could start out with a role such as marketing director, progress to a title such as regional marketing director and then eventually end up with the title regional marketing director.

Brand Marketing Manager

Average Salary for a Brand Marketing Manager

Brand Marketing Managers in America make an average salary of $91,940 per year or $44 per hour. The top 10 percent makes over $131,000 per year, while the bottom 10 percent under $64,000 per year.
Average Brand Marketing Manager Salary
$91,940 Yearly
$44.20 hourly
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Roles and Types of Brand Marketing Manager

The role of a brand marketing manager includes a wide range of responsibilities. These responsibilities can vary based on an individual's specific job, company, or industry.Here are some general brand marketing manager responsibilities:

  • The brand marketing manager will be responsible for setting the campaign communication strategy, managing the delivery of marketing assets including production & local adaptation,
  • Brand management maintain an understanding of chase’s brand purpose, strategy,
  • Execute local b2c marketing campaigns and events. Develops

There are several types of brand marketing manager, including:

Marketing Manager

Role:

A Marketing Manager is a key person with many responsibilities when it comes to finding customers for a product. They contribute to creating and consistently maintaining an identity for the products a company sells and oversees the communication and placement of this brand on the market. They create growth strategies for the business, based on data analysis; organize efforts to promote products, generate revenues, and secure a steady pool of satisfied customers.

Marketing managers find ways to make sure the reputation of their company is impeccable. They design and implement marketing campaigns and track, analyze, and evaluate their performance.

They are creative thinkers who deploy sophisticated technologies to understand the most hidden desires of consumers and are able to frame a product in a way that creates desire, while discovering the channels of communication that hit the nail on the head.

  • Average Salary: $104,550
  • Degree: Bachelor's Degree

Sales And Marketing Manager

Role:

A sales and marketing manager is in charge of generating revenue for their company by marketing a product and cinching sales conversions. They usually supervise two teams of people-the sales and marketing departments. They also develop strategies to attract new audiences through marketing campaigns and generate more revenue through innovative sales plans. A sales and marketing manager needs to be familiar with the latest technologies used in the field, such as Search Engine Marketing (SEM) techniques, management systems such as Delphi, and more. They also need excellent interpersonal skills to build strong client relationships and motivate their team to reach their sales goals.

Sales and marketing managers earn an average salary of $78,019 a year. However, they need to put in many years of hard work before they can be promoted to this position.

Most sales and marketing managers start off by earning a bachelor's degree in business. Some go on to earn a master's. They need several years of experience working in sales or marketing, including some time working in a more junior management position.

  • Average Salary: $81,953
  • Degree: Bachelor's Degree

Brand Manager

Role:

A brand manager is vital to any business as they control the perception of the brand to the public eye. A brand manager is responsible for building the face of the brand and making its products stand out amidst several competitors in the market. You must carry out your research to find out how your brand is positioned against other competitors and to determine the public perception of your brand. Researching on the latest consumer trends and raves is also very helpful in creating a captivating brand identity. You must also further in developing the right advertising and promotional strategies for your brand. You are central in creating innovative business ideas on how to drive profitability and brand loyalty from customers.

Employers usually prefer an MBA in addition to an undergraduate degree in business or marketing. You are expected to be extremely creative, innovative, strategic, and detail-oriented. You must also be able to motivate your team and optimize ideas and resources. The mean annual salary for a brand manager is about $103,000 annually.

  • Average Salary: $97,789
  • Degree: Bachelor's Degree
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States With The Most Brand Marketing Manager Jobs

Mouse over a state to see the number of active brand marketing manager jobs in each state. The darker areas on the map show where brand marketing managers earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Brand Marketing Manager Jobs By State

RankStateNumber of JobsAverage Salary
1California6,157$106,307
2Texas3,578$90,160
3New York2,959$108,194
4Florida2,439$70,600
5Pennsylvania2,086$94,924
6Illinois2,041$102,996
7Georgia1,681$89,533
8North Carolina1,662$85,216
9Massachusetts1,586$103,580
10Virginia1,583$100,724
11New Jersey1,417$97,807
12Ohio1,404$84,772
13Washington1,336$110,648
14Minnesota1,201$86,388
15Michigan1,046$93,721
16Maryland1,019$98,762
17Colorado980$77,674
18Arizona876$82,409
19Wisconsin819$94,659
20Tennessee819$81,298
21Oregon795$99,818
22Connecticut725$102,598
23Indiana716$80,675
24Missouri713$94,374
25Utah549$83,544
26Kentucky495$86,875
27South Carolina495$76,767
28Kansas412$85,777
29Alabama408$70,189
30Arkansas394$74,274
31Iowa379$84,860
32New Hampshire350$90,405
33Louisiana346$77,705
34Nevada341$84,442
35Nebraska323$76,059
36Oklahoma295$73,852
37Mississippi239$74,992
38Maine235$90,656
39New Mexico233$76,149
40Rhode Island202$92,966
41Idaho193$87,158
42Delaware178$104,024
43West Virginia174$82,451
44Hawaii172$58,098
45South Dakota161$74,555
46North Dakota145$76,520
47Montana134$84,468
48Alaska115$77,064
49Wyoming109$80,269
50Vermont108$82,955

Brand Marketing Manager Education

Brand Marketing Manager Majors

Marketing
24.4 %
Business
23.3 %
Communication
11.2 %

Brand Marketing Manager Degrees

Bachelors

78.9 %

Masters

14.1 %

Associate

4.9 %

Top Colleges for Brand Marketing Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition

$11,830

Enrollment

29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition

$10,555

Enrollment

30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition

$14,760

Enrollment

31,451

4. Purdue University

West Lafayette, IN • Private

In-State Tuition

$9,992

Enrollment

33,495

5. Howard University

Washington, DC • Private

In-State Tuition

$26,756

Enrollment

6,166

6. University of Texas at Austin

Austin, TX • Private

In-State Tuition

$10,610

Enrollment

40,329

7. University of Southern California

Los Angeles, CA • Private

In-State Tuition

$56,225

Enrollment

19,548

8. Ohio State University

Columbus, OH • Private

In-State Tuition

$10,726

Enrollment

45,769

9. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition

$55,584

Enrollment

10,764

10. San Diego State University

San Diego, CA • Private

In-State Tuition

$7,488

Enrollment

30,018

Top Skills For a Brand Marketing Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 10.8% of brand marketing managers listed brand marketing on their resume, but soft skills such as analytical skills and communication skills are important as well.

Choose From 10+ Customizable Brand Marketing Manager Resume templates

Zippia allows you to choose from different easy-to-use Brand Marketing Manager templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Brand Marketing Manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Brand Marketing Manager diversity

Brand Marketing Manager Gender Distribution

Female
Female
57%
Male
Male
43%

After extensive research and analysis, Zippia's data science team found that:

  • Among brand marketing managers, 57.3% of them are women, while 42.7% are men.

  • The most common race/ethnicity among brand marketing managers is White, which makes up 74.6% of all brand marketing managers.

  • The most common foreign language among brand marketing managers is Spanish at 41.3%.

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Best States For a Brand Marketing Manager

Some places are better than others when it comes to starting a career as a brand marketing manager. The best states for people in this position are Washington, New York, California, and Delaware. Brand marketing managers make the most in Washington with an average salary of $110,648. Whereas in New York and California, they would average $108,194 and $106,307, respectively. While brand marketing managers would only make an average of $104,024 in Delaware, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Washington

Total Brand Marketing Manager Jobs: 1,336
Highest 10% Earn:
$164,000
Location Quotient:
1.11

$110,648

Avg. Salary

View 1,336 Brand Marketing Manager Jobs In WA

2. New York

Total Brand Marketing Manager Jobs: 2,959
Highest 10% Earn:
$153,000
Location Quotient:
1.4

$108,194

Avg. Salary

View 2,959 Brand Marketing Manager Jobs In NY

3. Connecticut

Total Brand Marketing Manager Jobs: 725
Highest 10% Earn:
$145,000
Location Quotient:
1.33

$102,598

Avg. Salary

View 725 Brand Marketing Manager Jobs In CT
Full List Of Best States For Brand Marketing Managers

How Do Brand Marketing Managers Rate Their Jobs?

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Top Brand Marketing Manager Employers

Most Common Employers For Brand Marketing Manager

RankCompanyAverage SalaryHourly RateJob Openings
1Meta$143,658$69.0716
2The Walt Disney Company$135,458$65.1212
3Nike$113,291$54.4710
4Tableau$110,638$53.198
5Eli Lilly and Company$109,341$52.578
6Dell$108,179$52.0130
7Genentech$105,237$50.597
8Walmart$104,884$50.427
9PepsiCo$102,975$49.5112
10IBM$102,327$49.2010
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Brand Marketing Manager Videos

Explore Careers: Marketing/Communications Manager
Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

Becoming a Brand Marketing Manager FAQs

How Many Years Does It Take To Become A Brand Manager?

It takes seven to nine years to become a brand manager. This is the time it takes to earn a bachelor's degree and the amount of work experience needed for this role. Most employers want candidates with at least a bachelor's degree and 3 to 5 years of experience in the field.

How Much Do Brand Marketing Managers Make?

Brand marketing managers make $100,000 a year, on average ( $48.55 an hour). Brand marketing managers just starting can expect to make around $67,000 a year.

In contrast, a senior brand marketing manager with 15 or more years of experience averages $151,000 a year. Other factors such as location and industry can also impact how much a brand marketing manager can earn.

What Is The Difference Between A Brand Manager And A Marketing Manager?

The difference between a brand manager and a marketing manager comes down to their role in promoting the company or product. A brand manager, for example, of the person who builds a brand image.

Have more questions? See all answers to common executive management questions.

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Updated April 6, 2023