The primary responsibility of the brand marketing manager is ensuring the efficient execution of business plans to meet brand expectations and targets. He oversees the development and execution of traditional, digital, and paid programs for the business.
As a brand marketing manager, you will be responsible for developing marketing partnerships with retailers, media partners, and other external partners to increase the reach of the brand. Also, you'll conduct research and analyses to convert campaign performance into communication documents and reports.
The applicant for the brand marketing manager role has to have a bachelor's degree in marketing, business administration, or a related field. He must have at least two years of experience in a related role. He must possess communication, analytical, people, creativity, interpersonal, leadership, time management, and problem-solving skills.
Brand marketing managers earn an average salary of $100,696 annually. This ranges from $62,000 to $163,000.
There is more than meets the eye when it comes to being a brand marketing manager. For example, did you know that they make an average of $48.55 an hour? That's $100,978 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many brand marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.
When it comes to the most important skills required to be a brand marketing manager, we found that a lot of resumes listed 9.5% of brand marketing managers included online, while 7.8% of resumes included project management, and 7.5% of resumes included market research. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the brand marketing manager job title. But what industry to start with? Most brand marketing managers actually find jobs in the retail and manufacturing industries.
If you're interested in becoming a brand marketing manager, one of the first things to consider is how much education you need. We've determined that 75.1% of brand marketing managers have a bachelor's degree. In terms of higher education levels, we found that 13.6% of brand marketing managers have master's degrees. Even though most brand marketing managers have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a brand marketing manager. When we researched the most common majors for a brand marketing manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on brand marketing manager resumes include associate degree degrees or diploma degrees.
You may find that experience in other jobs will help you become a brand marketing manager. In fact, many brand marketing manager jobs require experience in a role such as marketing manager. Meanwhile, many brand marketing managers also have previous career experience in roles such as account executive or brand manager.