FIND PERSONALIZED JOBS
Sign up to Zippia and discover your career options with your personalized career search.
×
FIND
PERSONALIZED JOBS

CONTENT HAS
BEEN UNLOCKED
Close this window to view unlocked content
or
find interesting jobs in

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign Up

SIGN UP TO UNLOCK CONTENT

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Forgot Password?

Don't have an account? Sign Up

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign up to save the job and get personalized job recommendations.

Sign up to dismiss the job and get personalized job recommendations.

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Already have an account? Log in

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Company Saved

Answer a few questions and view jobs at that match your preferences.

Where do you want to work?

Job Saved

See your Saved Jobs now

or

find more interesting jobs in

Job Dismissed

Find better matching jobs in

Become A Brand Marketing Manager

Where do you want to work?

To get started, tell us where you'd like to work.
Sorry, we can't find that. Please try a different city or state.

Working As A Brand Marketing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $90,941

    Average Salary

What Does A Brand Marketing Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

Show More

Show Less

How To Become A Brand Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

Show More

Show Less

Do you work as a Brand Marketing Manager?

Send To A Friend

Brand Marketing Manager Videos

A Day In The Life: Marketing Manager

Explore Careers: Marketing/Communications Manager

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

Brand Marketing Manager Jobs

NO RESULTS

Aw snap, no jobs found.

Add To My Jobs

Do you work as a Brand Marketing Manager?

Help others decide if this is a good career for them

Average Length of Employment
Brand Director 3.0 years
Marketing Manager 2.9 years
Brand Manager 2.6 years
Marketing Lead 2.3 years
Top Careers Before Brand Marketing Manager
Internship 3.3%
Manager 2.4%
Top Careers After Brand Marketing Manager
Director 3.4%
Consultant 2.4%
Manager 2.4%

Do you work as a Brand Marketing Manager?

Brand Marketing Manager Demographics

Gender

Female

56.9%

Male

40.5%

Unknown

2.6%
Ethnicity

White

60.0%

Hispanic or Latino

15.5%

Black or African American

11.2%

Asian

9.9%

Unknown

3.4%
Show More
Foreign Languages Spoken

Spanish

43.2%

French

13.6%

Italian

6.1%

Japanese

6.1%

Mandarin

4.5%

Portuguese

4.5%

Cantonese

3.8%

Chinese

3.0%

German

3.0%

Korean

2.3%

Hindi

1.5%

Russian

1.5%

Arabic

1.5%

Vietnamese

0.8%

Gujarati

0.8%

Hebrew

0.8%

Danish

0.8%

Bulgarian

0.8%

Turkish

0.8%

Tamil

0.8%
Show More

Brand Marketing Manager Education

Schools

University of Phoenix

13.5%

Pennsylvania State University

6.7%

Michigan State University

6.2%

University of Texas at Austin

6.2%

Boston University

6.2%

New York University

5.7%

University of California - Los Angeles

5.2%

Virginia Commonwealth University

4.7%

Cornell University

4.7%

Northeastern University

4.7%

University of Notre Dame

4.1%

Thunderbird School of Global Management

4.1%

Indiana University Bloomington

4.1%

Villanova University

3.6%

Northwestern University

3.6%

Texas State University

3.6%

Purdue University

3.6%

Syracuse University

3.1%

University of South Florida

3.1%

Vanderbilt University

3.1%
Show More
Majors

Marketing

31.7%

Business

24.7%

Communication

9.8%

Management

6.6%

Advertising

2.8%

English

2.7%

Journalism

2.5%

Public Relations

2.5%

Graphic Design

2.5%

Finance

2.1%

International Business

1.6%

Political Science

1.6%

Psychology

1.5%

Specialized Sales And Merchandising

1.3%

Education

1.2%

Business Communications

1.2%

General Education, Specific Areas

1.0%

Photography

0.9%

Sociology

0.9%

Computer Science

0.7%
Show More
Degrees

Bachelors

48.7%

Masters

35.7%

Other

9.4%

Certificate

2.5%

Associate

2.5%

Doctorate

0.8%

Diploma

0.4%

License

0.1%
Show More

Brand Marketing Manager Videos

A Day In The Life: Marketing Manager

Explore Careers: Marketing/Communications Manager

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

Job type you want
Full Time
Part Time
Internship
Temporary

Real Brand Marketing Manager Salaries

Job Title Company Location Start Date Salary
Marketing Brand Manager Kimberly-Clark Corporation Neenah, WI Oct 01, 2012 $130,909 -
$158,400
Brand Marketing Senior Manager--DEW Innovation Pepsico, Inc. White Plains, NY May 21, 2015 $130,000
Senior Brand Development and Marketing Manager Space NK New York LLC New York, NY Jan 01, 2014 $127,680
Brand Marketing Manager Pepsi-Cola Advertising & Marketing, Inc. NY May 15, 2012 $125,300
Marketing Manager Mature Brands Latam Grunenthal Latin America Inc. Coral Gables, FL Aug 01, 2014 $120,000
Brand Marketing Manager Jack Schwartz Shoes, Inc. New York, NY Jul 15, 2016 $108,493
Global Brand Marketing Manager Hasbro Managerial Services LLC Providence, RI Jan 02, 2012 $108,150
Global Brand Marketing Manager Hasbro Managerial Services LLC Providence, RI Aug 29, 2011 $108,150
Global Brand Marketing Manager Hasbro Managerial Services LLC Providence, RI Sep 04, 2012 $108,150
Marketing Manager, Brand EZ Games Distribution Inc. Los Angeles, CA Sep 15, 2014 $106,500
Brand Marketing Manager VF Outdoor LLC Alameda, CA Aug 15, 2016 $105,000
Brand Manager-Marketing Wm. Bolthouse Farms, Inc. Bakersfield, CA Nov 02, 2010 $105,000
Brand Marketing Manager GAMO Outdoor USA, Inc. Fort Lauderdale, FL Oct 01, 2010 $104,000
Marketing Brand Manager Clear Light Inc. New York, NY Dec 01, 2012 $102,000
Brand Manager, Shopper Marketing Kimberly-Clark Corporation Neenah, WI Mar 08, 2014 $100,000 -
$148,000
Brand Marketing Manager Psi Systems Inc. Palo Alto, CA Mar 01, 2011 $99,923 -
$109,923
SR. Brand Marketing Manager NBTY, Inc. Ronkonkoma, NY Oct 31, 2016 $99,341 -
$130,000
Manager, Rewards & Brand Analytics, Marketing Analytics Discover Products Inc. Riverwoods, IL May 01, 2016 $97,591 -
$103,000
Manager Marketing Brand DR Pepper/Seven Up, Inc. Plano, TX Oct 01, 2012 $96,900 -
$145,350
MGR Marketing Brand DR Pepper/Seven Up, Inc. Plano, TX Oct 01, 2012 $96,900 -
$145,350
Branding and Marketing Manager Three Lions Pub, LLC Shorewood, WI Jul 19, 2013 $90,000
Brand Marketing Manager-Specialty Brands Comercializadora LGT of America, Inc. Miami, FL Oct 01, 2012 $84,000
Branding and Marketing Manager Three Lions Pub, LLC Milwaukee, WI Dec 05, 2012 $83,000
Branding and Marketing Manager Three Lions Pub, LLC Shorewood, WI Dec 05, 2012 $83,000
Marketing Manager-Allen and Heath Brand American Music and Sound LLC Parksdale, CA Dec 15, 2015 $82,000 -
$100,000
Marketing Manager-Allen and Heath Brand Jam Industries USA, LLC Parksdale, CA Jul 18, 2016 $82,000 -
$100,000
Marketing/Brand Manager Trigon Turf Sciences Miami, FL Jan 02, 2016 $81,890 -
$82,200
Manager, Brand Marketing Ftl/Kfl Foot Locker, Inc. New York, NY Feb 16, 2015 $75,000

No Results

To get more results, try adjusting your search by changing your filters.

Show More

How Would You Rate The Salary Of a Brand Marketing Manager?

Have you worked as a Brand Marketing Manager? Help other job seekers by rating your experience as a Brand Marketing Manager.

Top Skills for A Brand Marketing Manager

  1. Company Website
  2. Communication Strategies
  3. Online
You can check out examples of real life uses of top skills on resumes here:
  • Designed and launched initial company website with e-commerce functionality.
  • Developed and implement marketing communication strategies with business and creative teams.
  • Organized and systematized all online marketing strategy and promotions and supervised service level agreements and contracts
  • Developed and implemented email-based sales initiatives resulting in $285K in incremental sales.
  • Managed product line profitability, merchandising and strategic marketing initiatives.

How Would You Rate Working As a Brand Marketing Manager?

Are you working as a Brand Marketing Manager? Help us rate Brand Marketing Manager as a Career.

Rank:

Average Salary:

Embed On Your Website

Top 10 Best States for Brand Marketing Managers

  1. Colorado
  2. New Jersey
  3. New York
  4. Rhode Island
  5. Virginia
  6. Delaware
  7. California
  8. Washington
  9. District of Columbia
  10. Pennsylvania
  • (796 jobs)
  • (1,175 jobs)
  • (2,801 jobs)
  • (156 jobs)
  • (987 jobs)
  • (117 jobs)
  • (6,932 jobs)
  • (1,216 jobs)
  • (254 jobs)
  • (1,000 jobs)

Top Brand Marketing Manager Employers

Jobs From Top Brand Marketing Manager Employers

Brand Marketing Manager Videos

A Day In The Life: Marketing Manager

Explore Careers: Marketing/Communications Manager

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

Related to your recently viewed content