Brand marketing manager demographics and statistics in the US
Brand marketing manager demographics research summary. Zippia estimates brand marketing manager demographics and statistics in the United States by using a database of 30 million profiles. Our brand marketing manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about brand marketing managers after extensive research and analysis:
- There are over 80,980 brand marketing managers currently employed in the United States.
- 57.3% of all brand marketing managers are women, while 42.7% are men.
- The average brand marketing manager age is 39 years old.
- The most common ethnicity of brand marketing managers is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- Brand marketing managers are most in-demand in New York, NY.
- The media industry is the highest-paying for brand marketing managers.
- 10% of all brand marketing managers are LGBT.
On this page
Brand marketing manager demographics by:
Brand marketing manager gender statistics
57.3% of brand marketing managers are women and 42.7% of brand marketing managers are men.
- Female, 57.3%
- Male, 42.7%
Brand marketing manager gender ratio
| Gender | Percentages |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
Brand marketing manager gender pay gap
Women earn 95¢ for every $1 earned by men
Male income
$92,741
Female income
$87,854
Brand marketing manager gender ratio over time
This data breaks down the percentage of men and women in brand marketing manager positions over time. Currently, 57.3% of brand marketing managers are female.
Brand marketing manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 63.04% | 36.96% |
| 2011 | 62.69% | 37.31% |
| 2012 | 63.34% | 36.66% |
| 2013 | 63.26% | 36.74% |
| 2014 | 61.37% | 38.63% |
| 2015 | 60.88% | 39.12% |
| 2016 | 60.75% | 39.25% |
| 2017 | 59.68% | 40.32% |
| 2018 | 45.03% | 54.97% |
| 2019 | 43.95% | 56.05% |
| 2020 | 42.37% | 57.63% |
| 2021 | 42.75% | 57.25% |
Brand marketing manager related jobs gender ratio
We compared brand marketing managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Brand Marketing Manager | 43% | 57% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Brand marketing manager demographics by race
The most common ethnicity among brand marketing managers is White, which makes up 74.6% of all brand marketing managers. Comparatively, 8.7% of brand marketing managers are Hispanic or Latino and 8.2% of brand marketing managers are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Brand marketing manager race
| Brand marketing manager race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Brand marketing manager race and ethnicity over time
See how brand marketing manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Brand marketing manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Brand marketing manager wage gap by race
According to our data, asian brand marketing managers have the highest average salary compared to other ethnicities. Black or african american brand marketing managers have the lowest average salary at $87,855.
| Ethnicity | Salary |
|---|---|
| Unknown | $92,294 |
| White | $91,899 |
| Black or African American | $87,855 |
| Asian | $100,511 |
| Hispanic or Latino | $91,598 |
Average brand marketing manager age
See how the average age of brand marketing managers varies based on ethnicity and gender.
Male
Female
Brand marketing manager age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Brand marketing manager age breakdown
The average age of brand marketing managers is 40+ years years old, representing 44% of the brand marketing manager population.
Brand marketing manager age breakdown
| Brand Marketing Manager Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Brand marketing manager educational attainment
The most common degree for brand marketing managers is bachelor's degree, with 79% of brand marketing managers earning that degree. The second and third most common degree levels are master's degree degree at 14% and master's degree degree at 5%.
- Bachelor's, 79%
- Master's, 14%
- Associate, 5%
- Diploma, 1%
- Other Degrees, 1%
Brand marketing managers by degree level
| Brand marketing manager degree | Percentages |
|---|---|
| Bachelor's | 79% |
| Master's | 14% |
| Associate | 5% |
| Diploma | 1% |
| Other Degrees | 1% |
Brand marketing manager jobs you might like
Brand marketing manager wage gap by degree level
According to the data, brand marketing managers with a Doctorate degree earn more than those without, at $111,417 annually. With a Master's degree, brand marketing managers earn a median annual income of $106,918 compared to $95,141 for brand marketing managers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $106,918 |
| Bachelor's Degree | $95,141 |
| Doctorate Degree | $111,417 |
Brand marketing manager employment statistics
Most brand marketing managers work for a private in the manufacturing industry.
Company size where brand marketing managers work
Below, you can see the size of companies where brand marketing managers work.
Brand marketing manager jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 3% |
| 50 - 100 employees | 8% |
| 100 - 500 employees | 12% |
| 500 - 1,000 employees | 7% |
| 1,000 - 10,000 employees | 30% |
| > 10,000 employees | 40% |
Brand marketing manager jobs by company type
Employees with the brand marketing manager job title have their preferences when it comes to working for a company. For instance, most brand marketing managers prefer to work at private companies over public companies.
Brand marketing manager jobs by sector
| Company type | Percentages |
|---|---|
| Education | 2% |
| Public | 47% |
| Private | 51% |
| Government | 1% |
Brand marketing manager jobs by industry
The most common industries for brand marketing managers are manufacturing, retail and technology.
Brand marketing manager industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 20% |
| Manufacturing | 17% |
| Retail | 15% |
| Technology | 9% |
| Media | 7% |
| Hospitality | 6% |
| Professional | 5% |
| Health Care | 4% |
| Finance | 3% |
| Pharmaceutical | 2% |
| Internet | 2% |
| Telecommunication | 2% |
| Start-up | 2% |
| Education | 2% |
| Transportation | 1% |
| Government | 1% |
| Automotive | 1% |
| Construction | 1% |
| Energy | 1% |
| Non Profits | 1% |
| Agriculture | 1% |
Brand marketing manager turnover and employment statistics
Brand marketing manager unemployment rate over time
The unemployment rate for brand marketing managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Brand marketing manager unemployment rate by year
| Year | Brand marketing manager unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average brand marketing manager tenure
The average brand marketing manager stays at their job for 1-2 years, based on the 2,196 brand marketing managers resumes in Zippia's database.
Brand marketing manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 11% |
| 1-2 years | 41% |
| 3-4 years | 19% |
| 5-7 years | 15% |
| 8-10 years | 6% |
| 11+ years | 8% |
Brand marketing manager LGBT ratio compared to similar jobs
Review the percent of brand marketing managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Head Of Sales | 7.25% | 112,592 |
| Classified Advertising Supervisor | 9.54% | 4,380 |
| Brand Marketing Manager | 9.86% | - |
| Director Of Economic Development | 16.11% | 55,938 |
Similar brand marketing manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Head Of Sales | 7.25% | 112,592 |
| Classified Advertising Supervisor | 9.54% | 4,380 |
| Director Of Economic Development | 16.11% | 55,938 |
Foreign languages spoken by brand marketing managers
The most common foreign language among brand marketing managers is Spanish at 41.3%. The second-most popular foreign language spoken is French at 15.8% and Mandarin is the third-most popular at 6.0%.
- Spanish, 41.3%
- French, 15.8%
- Mandarin, 6.0%
- Italian, 6.0%
- Japanese, 5.4%
- Other, 25.5%
Brand marketing manager languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 41.3% |
| French | 15.8% |
| Mandarin | 6.0% |
| Italian | 6.0% |
| Japanese | 5.4% |
| Other | 25.5% |
