How to hire a brand marketing manager

How to hire a brand marketing manager, step by step

Here's a step-by-step brand marketing manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a brand marketing manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new brand marketing manager
• Step 8: Go through the hiring process checklist

What does a brand marketing manager do?

Post a brand marketing manager job for free, promote it for a fee

Post free

1. Identify your hiring needs

   Before you post your brand marketing manager job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a brand marketing manager for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect brand marketing manager also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   Here's a comparison of brand marketing manager salaries for various roles:

   Type of Brand Marketing Manager	Description	Hourly rate
   Brand Marketing Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$30-62
   Manager, Field Marketing	A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show more	$32-61
   Marketing Lead	A marketing lead is a professional who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery... Show more	$35-70

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Brand Marketing
   • Digital Marketing
   • Marketing Campaigns
   • Brand Management
   • Project Management
   • Integrated Marketing
   • Consumer Insights
   • Communication Strategies
   • Market Research
   • KPIs
   • Brand Positioning
   • Strong Project Management
   • Website Content
   • Channel Marketing

   Check all skills

   Responsibilities:

   • Serve as champion for digital, CRM and engagement for communications, decision support and product leads.
   • Manage promotional marketing agency for development of all channel-specific POS.
   • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
   • Benchmark celebrity ambassador program by determining KPIs and identifying opportunities across multiple marketing platforms to leverage association and raise brand awareness!
   • Allocate budgets, establish KPIs, and analyze effectiveness of media campaigns across online, print, and TV.
   • Elevate CRM program with internal stakeholders across the matrix with seasonal presentations to showcase work and explain the new technology.

   More brand marketing manager duties

3. Make a budget

   Including a salary range in your brand marketing manager job description is one of the best ways to attract top talent. A brand marketing manager can vary based on:

   • Location. For example, brand marketing managers' average salary in hawaii is 47% less than in washington.
   • Seniority. Entry-level brand marketing managers 51% less than senior-level brand marketing managers.
   • Certifications. A brand marketing manager with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a brand marketing manager's salary.

   Average brand marketing manager salary

   $91,940yearly

   $44.20 hourly rate

   ---

   Entry-level brand marketing manager salary

   $64,000 yearly salary

   Updated December 16, 2025

   Average brand marketing manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$120,071	$58
   2	Washington	$111,913	$54
   3	District of Columbia	$110,130	$53
   4	New York	$108,376	$52
   5	Illinois	$103,628	$50
   6	Virginia	$101,656	$49
   7	New Jersey	$97,780	$47
   8	Wisconsin	$95,102	$46
   9	Rhode Island	$92,933	$45
   10	Texas	$91,016	$44
   11	Georgia	$89,766	$43
   12	Minnesota	$86,437	$42
   13	North Carolina	$83,670	$40
   14	Nevada	$83,596	$40
   15	Arizona	$82,550	$40
   16	Indiana	$80,618	$39
   17	Louisiana	$77,909	$37
   18	Colorado	$77,859	$37
   19	South Carolina	$75,867	$36
   20	Florida	$71,041	$34

   Average brand marketing manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Morgan Lewis	$146,021	$70.20
   2	Meta	$143,658	$69.07	664
   3	Google	$132,977	$63.93	136
   4	Apple	$131,418	$63.18	24
   5	First Republic Bank	$126,764	$60.94
   6	DoorDash	$125,833	$60.50	99
   7	Bloomberg	$121,727	$58.52	17
   8	Amazon	$119,829	$57.61	469
   9	Square	$116,385	$55.95
   10	Nike	$113,291	$54.47	18
   11	Keysight Technologies	$110,939	$53.34
   12	Tableau	$110,638	$53.19
   13	Pacira BioSciences	$109,223	$52.51	1
   14	The Kraft Group	$108,363	$52.10	1
   15	Dunkin Brands	$107,310	$51.59	76
   16	Salesforce	$107,109	$51.49	44
   17	Dermalogica	$106,185	$51.05	2
   18	Tripadvisor	$105,715	$50.82
   19	The TJX Companies	$105,596	$50.77	3
   20	Genentech	$105,237	$50.59	3

4. Writing a brand marketing manager job description

   A brand marketing manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a brand marketing manager job description:

   Brand marketing manager job description example

   In Marketing, the Associate Brand Marketing Manager implements brand marketing strategies that maximize business unit sales and drive customer advocacy. This includes developing marketing strategies for assigned marketing campaigns, conducting secondary research to support brand marketing initiatives, and managing the marketing components for new Publix private label products within existing product lines and packaging updates. The Associate Brand Marketing Manager reports to the Manager, Brand Management.
   Additional responsibilities include:
   developing and implementing brand marketing strategies for select marketing campaigns conducting and analyzing secondary research to identify opportunities (i.e. market trends, competitive analysis) that support brand marketing initiatives driving marketing innovation and quality improvement managing special marketing assignments
   Required Qualifications
   Bachelor’ s degree in Business Administration, Marketing, Advertising, or Mass Communication from an accredited university or equivalent experience at least two (2) years of experience in marketing strong knowledge of brand management to maintain, improve and uphold the customer’ s perception of Publix brands through customer communications and packaging development strong knowledge of marketing strategy development strong knowledge of research principles, methodology and analysis knowledge of business analysis in order to analyze current situations, understand the scope and opportunity of projects, and review promotion performance knowledge of customer segmentation to ensure that the right products and services are being marketed to consumers with the greatest sales potential knowledge of product development process to manage the packaging design process from initiation to completion for new private label products knowledge of presenting creative design to review and approve promotional and packaging creative design for appropriate alignment with strategic objectives knowledge of Microsoft Office (Word, Excel, Outlook, Power Point) excellent written and verbal communication skills financial and research analytical skills to understand and analyze financial reports and research findings to identify opportunities, solve problems, evaluate return on marketing investment, and drive strategy development negotiation skills conflict management skills project management skills
   • critical thinking skills
   • ability to travel across the country during evenings, weekends, and holidays
   • willingness to work a variable work schedule including nights, weekends, and holidays
   • willingness to respond to quickly changing priorities on short notice
   willingness to act with professionalism, poise, and discipline when management disagrees with recommendations based on fact and/or experience
   Preferred Qualifications
   Master’ s degree in Business Administration with a concentration in Marketing from an accredited university four (4) or more years of experience in product marketing or brand management strong knowledge of grocery and/or retail, consumer, and competitive environments

   Copy this example

   

5. Post your job

   To find the right brand marketing manager for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with brand marketing managers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit brand marketing managers who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your brand marketing manager job on Zippia to find and recruit brand marketing manager candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit brand marketing managers, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new brand marketing manager

   Once you've selected the best brand marketing manager candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   After that, you can create an onboarding schedule for a new brand marketing manager. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

   Sign up to download full list

   Sign up

How much does it cost to hire a brand marketing manager?