Brand marketing manager job description

In Marketing, the Associate Brand Marketing Manager implements brand marketing strategies that maximize business unit sales and drive customer advocacy. This includes developing marketing strategies for assigned marketing campaigns, conducting secondary research to support brand marketing initiatives, and managing the marketing components for new Publix private label products within existing product lines and packaging updates. The Associate Brand Marketing Manager reports to the Manager, Brand Management.
Additional responsibilities include:

developing and implementing brand marketing strategies for select marketing campaigns conducting and analyzing secondary research to identify opportunities (i.e. market trends, competitive analysis) that support brand marketing initiatives driving marketing innovation and quality improvement managing special marketing assignments


Required Qualifications


Bachelor’ s degree in Business Administration, Marketing, Advertising, or Mass Communication from an accredited university or equivalent experience at least two (2) years of experience in marketing strong knowledge of brand management to maintain, improve and uphold the customer’ s perception of Publix brands through customer communications and packaging development strong knowledge of marketing strategy development strong knowledge of research principles, methodology and analysis knowledge of business analysis in order to analyze current situations, understand the scope and opportunity of projects, and review promotion performance knowledge of customer segmentation to ensure that the right products and services are being marketed to consumers with the greatest sales potential knowledge of product development process to manage the packaging design process from initiation to completion for new private label products knowledge of presenting creative design to review and approve promotional and packaging creative design for appropriate alignment with strategic objectives knowledge of Microsoft Office (Word, Excel, Outlook, Power Point) excellent written and verbal communication skills financial and research analytical skills to understand and analyze financial reports and research findings to identify opportunities, solve problems, evaluate return on marketing investment, and drive strategy development negotiation skills conflict management skills project management skills

• critical thinking skills
• ability to travel across the country during evenings, weekends, and holidays
• willingness to work a variable work schedule including nights, weekends, and holidays
• willingness to respond to quickly changing priorities on short notice

willingness to act with professionalism, poise, and discipline when management disagrees with recommendations based on fact and/or experience


Preferred Qualifications


Master’ s degree in Business Administration with a concentration in Marketing from an accredited university four (4) or more years of experience in product marketing or brand management strong knowledge of grocery and/or retail, consumer, and competitive environments

Our Overland Park, KS location is seeking a Marketing Brand Manager to add to our Shooting Accessories team. The Brand Marketing Manager is responsible for: designing and executing market strategies and tactics for individual brands to meet organizational goals. The Manager will report to the Global Product Lane Director for Shooting Accessories. The position is responsible for effective management of the marketing, advertising and promotional activities of assigned brands.
Responsibilities
Develop a strategy (contained in the Business Plan) for the Hoppe's, RCBS, Champion, Butler Creek and Weaver brands and social marketing channel and execute this strategy to improve consumer brand perception and positioning.Create and manage marketing plans for the Shooting Accessories brands.Develop Key Performance Metrics for each social marketing channel and report performance on a regular basis to the Shooting Accessories Director.Create and manage marketing budgets for each brand, including a monthly budget review to ensure the budget is executed faithfully.Manage external marketing agencies (main advertising agency; creative or promotional agencies as needed) Seek input from Sales and Product Management teams and coordinate with Trade Marketing Managers to develop and execute the plans Coordinate brand marketing plans with all international teams to ensure brand consistency regardless of region Assist the Shooting Accessories Director in presenting plans to internal and external organizations Develop key measures for each aspect of the brand marketing plan and measure monthly Develop and manage all marketing campaigns and programs (print, digital, TV) Partner with Product Management teams to understand key new product launches and include as part of the plan Seek input from Sales teams on key customer groups and retailers/wholesalers and coordinate campaign and program execution with Trade Marketing ManagersDevelop and manage the National Promotional CalendarSeek input from Sales and Product Management teams and coordinate with Trade Marketing ManagersWork with internal or external resources to develop creative and POP and deliver with product initiatives and launches and on a timely basis to all sales partners Develop a roster of Brand Ambassadors to "carry the brand" to core customer groups and actively manage Brand AmbassadorsManage the Social (Facebook, Twitter, YouTube, Instagram, etc.) function to optimize the way brands engage and interact with ConsumersCoordinate and attend Grassroots marketing events.

Qualifications
Bachelors Degree in Marketing, Business or a related field required.Masters in Business or Marketing preferred.Ability to be a courageous leader and practice good followership in an environment of constant change.5 - 7 years of progressively more responsible positions in marketing Experience in the Shooting, Hunting or Outdoor industry preferred.Experience supervising and managing a professional marketing staff and outside marketing agencies.Demonstrated ability to improve productivity and continuously improve methods, approaches, and departmental contribution. Commitment to continuous learning.

We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, tuition reimbursement, gear discounts and the ability to add value to an exciting mission!

Our Postings are not intended for distribution to or use in any jurisdiction, country or territory where such distribution or use would violate local law or would subject us to any regulations in another jurisdiction, country or territory. We reserve the right to limit our Postings in any jurisdiction, country or territory.

Equal Opportunity Employer Minorities/Females/Protected Veteran/Disabled

At this time, Vista Outdoor is closely monitoring the developments on the Occupational Safety and Health Administration (OSHA) COVID-19 workplace rule regarding COVID-19 vaccination or testing. You will not be asked any questions regarding these items during application.

Description: Reporting to the Director of Brand Marketing, the Brand Manager will be responsible for leading the strategic planning and cross functional execution of Pizza Hut's national calendar topics (innovation or existing equity) launches. This person will focus on consistently helping to fortify Pizza Hut's position as THE pizza lover's pizza - being responsible for representing brand and business goals through white space identification, innovation, product or service design, brand touch points and advertising communication, while keeping a keen eye towards in-market analysis and optimization. The Brand Manager is instrumental in meeting financial and brand building goals.
Responsibilities:

* Lead in the establishment of calendar topic (a product innovation/promotional window) business cases, inclusive of key components such as competitive analysis, target consumer, size prizing and forecasted business impact, while also setting clear objectives & KPIs for the promotional focus. (NOTE: Role will work in close partnership with PH financial and business analytics teams to formulate financial outputs for business case) Strong command of the self-developed business case analysis and outcomes to confidently present and sell in to corporate leadership and franchise community stakeholders.
* Lead the development of product positioning, help uncover relevant consumer insights and translate these insights into provocative consumer advertising
* Partner with the marketing cross-functional leads to brief in a clear objective and 'reason for being' for each calendar topic to inspire breakthrough creative strategies for all channels, including PR/experiential, digital advertising, social media, added value integrations, etc.
* Generate detailed and actionable post topic learning summaries to inform future topic consideration and/or optimizations.
* Operate with customer obsession and as a true brand guardian, persistently seeking to identify customer tension points found within brand interaction and co-solutioning with pertinent teams to resolve.
* Provide nationally replicable marketing recommendations that will drive same store sales and profitable transactions.
* Build productive relationships with all stakeholders internally: culinary, research and development, marketing, finance, restaurant support services, procurement, and franchisees

Additional Requirements:

* MBA strongly preferred to provide strong business analysis foundation
* Deep understanding of marketing and business fundamentals
* Strong analytical skills with experience analyzing and interpreting moderately complex data
* Reliability and strong ability to balance multiple work streams/priorities at once
* Consumer Insights-minded - ability to turn insights into actions
* Strong bias for action and demonstrated desire for ownership & accountability
* Excellent interpersonal and communication skills in both team leader and team player roles
* Solid financial/budget management skills
* A dot connector, responsible for making connections across various functional team exposures to build buy-in and clarity of vision while streamlining efforts