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Brand marketing manager resume examples from 2025

Zippi

Land interviews using Zippia's AI-powered resume builder.

Updated March 26, 2025
6 min read
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How to write a brand marketing manager resume

Craft a resume summary statement

A resume summary is your opening statement that highlights your strongest skills and top accomplishments. It is your chance to quickly let recruiters know who you are professionally - and why they should hire you for the brand marketing manager role.

Step 1: Mention your current job title or the role you're pursuing.

Step 2: Include your years of experience in brand marketing manager-related roles. Consider adding relevant company and industry experience as relevant to the job listing.

Step 3: Highlight your greatest accomplishments. Here is your chance to make sure your biggest wins aren't buried in your resume.

Step 4: Again, keep it short. Your goal is to summarize your experience and highlight your accomplishments, not write a paragraph.

These four steps should give you a strong elevator pitch and land you some brand marketing manager interviews.

Please upload your resume so Zippia’s job hunt AI can draft a summary statement for you.

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List the right project manager skills

Your Skills section is an easy way to let recruiters know you have the skills to do the job. Just as importantly, it can help your resume not get filtered out by hiring software. Here is how to make the most of your skills section and make sure you have the right keywords:

  1. Look at the job listing and skills listed. You need to include the exact keywords from the job description to get your resume in front of an actual human. Do you have those skills? Fantastic! Be sure to list them.
  2. Include as many relevant hard or technical brand marketing manager skills as possible for each job you apply to.
  3. Be specific with the skills you have and be sure you are using the most up to date and accurate terms.
These five steps should give you a strong elevator pitch and land you some brand marketing manager interviews.

Here are example skills to include in your “Area of Expertise” on a brand marketing manager resume:

  • Brand Marketing
  • Digital Marketing
  • Marketing Campaigns
  • Brand Management
  • Project Management
  • Integrated Marketing
  • Consumer Insights
  • Communication Strategies
  • Market Research
  • KPIs
  • Brand Positioning
  • Strong Project Management
  • Website Content
  • Channel Marketing
  • ROI
  • Brand Awareness
  • Creative Briefs
  • Brand Development
  • SEO
  • Creative Development
  • CRM
  • Market Trends
  • Strategic Thinking
  • Marketing Mix
  • Facebook
  • Google Analytics
  • Business Objectives
  • Instagram
  • Social Media Marketing
  • Product Development

Zippia’s AI can customize your resume for you.

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How to structure your work experience

Your employment history is arguably one of the most important parts of your resume. It shows you have experience and foundation in your field to successfully master the brand marketing manager position. Here is how to most effectively structure your work experience:

  1. List your most recent experience first, followed by earlier roles in reverse chronological order. Employers care about your most recent experience the most.
  2. Start with your job title, company name, city, and state on the left. Align dates in month and year format on the right-hand side.
  3. Include only recent, relevant jobs.

How to write brand marketing manager experience bullet points

Effective job bullet points do more than just describe your job duties. Instead, they should be specific and measurable accomplishments. Here are some strategies to mastering job bullet points:

  • Use strong action verbs like Led, Built, or Optimized.
  • Follow up with numbers when possible to support your results. How much did performance improve? How much revenue did you drive?
  • Wrap it up by explaining the actions you took to achieve the result and how you made an impact.

Here are effective examples from brand marketing manager resumes:

Work history example #1

Brand Marketing Manager

PepsiCo

  • Implemented LSS methods to reduce installation aborts, saving $25K annually and improving Key Metrics.
  • Managed cross-functional project teams from concept development to national launch.
  • Monitored development, testing, and implementation of internet brand marketing initiatives.
  • Developed integrated campaign that successfully expanded consumer target to Boomers.
  • Leveraged Affinium and Salesforce for planning, execution and ROI/lead tracking in accordance with revenue targets in excess of $6.2M.

Work history example #2

Public Relations Specialist

Microsoft

  • Utilized knowledge of SharePoint system to establish, revise, update and maintain electronic filing system for customer enrollment data.
  • Facilitated standardized post-event lead follow-up to increase ROI analysis and effective lead management.
  • Coordinated product reviews program for journalists, industry analysts and celebrity VIPs.
  • Partnered with marketing, product management and social media on online and offline marketing campaigns driving awareness to target audiences.
  • Provided guidance and support to AIMD HP Architects GM's SharePoint process and tools supporting project management.

Work history example #3

Sales/Marketing

Pitney Bowes

  • Used B2C demand-gen tactics to turn around and grow $525M small business franchise.
  • Migrated Pitney's Global Client Retention team (8 Countries, 200 Users) from the existing Siebel CRM to SFDC.
  • Developed ROI analysis tool resulting in a decrease in the sales cycle and increase in close ratio.
  • Managed Healthcare major accounts within BaWaVa area
  • Excelled in personnel development hiring and grooming multiple high-potentials for senior sales and management positions.

Work history example #4

Brand Marketing Manager

Gap

  • Facilitated collaborative project meetings for the generation of fresh ideas on programs and initiatives.
  • Monitored industry trends, testing, adapting and optimizing Affiliate/SEM/SEO/Display strategy using measurable approach.
  • Managed brand strategy and communications, including advertising, commercial planning, creative, PR, media and customer analytics.
  • Reviewed and provided seasonal reports of marketing development in order to review assigned budget versus expenses.
  • Identified brand-appropriate marketing and business opportunities that were consistent with brand voice and positioning.

Zippia’s AI can customize your resume for you.

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Add an education section to your resume

Employers are looking for a few things when looking at the Education section of your resume:
  • The highest degree you have achieved.
  • TWhere you attended school, and the dates (Although if you graduated some time ago, leave the date off to avoid ageism)
  • TField of study
  • TAny honors, relevant coursework, achievements, or pertinent activities

Here are some examples of good education entries for resumes:

Bachelor's Degree in business

Indiana Wesleyan University, Marion, IN

2001 - 2004

Bachelor's Degree in communication

Towson University, Towson, MD

1985 - 1988

Highlight your brand marketing manager certifications on your resume

If you have any additional certifications, add them to the certification section.

To list, use the full name of the certification and the organization that issued it, along with the date of achievement.

If you have any of these certifications, be sure to include them on your brand marketing manager resume:

  1. Professional Certified Marketer (PCM)
  2. Certified Blockchain & Digital Marketing Professional
  3. Certified Social Marketing Associate (CSMA)
  4. Google Data Analytics Professional Certificate
  5. Certified Management Accountant (CMA)

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