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Brand marketing manager skills for your resume and career

Updated January 8, 2025
3 min read
Quoted experts
Joe Moore Ph.D.,
Dr. Sooho Lee
Brand marketing manager example skills
Below we've compiled a list of the most critical brand marketing manager skills. We ranked the top skills for brand marketing managers based on the percentage of resumes they appeared on. For example, 10.8% of brand marketing manager resumes contained brand marketing as a skill. Continue reading to find out what skills a brand marketing manager needs to be successful in the workplace.

15 brand marketing manager skills for your resume and career

1. Brand Marketing

Here's how brand marketing managers use brand marketing:
  • Conceptualized and implemented offline and online brand marketing campaigns for Yahoo!
  • Brand marketing communications for women's horizontal initiative.

2. Digital Marketing

Here's how brand marketing managers use digital marketing:
  • Prioritize digital marketing efforts and maximize efficacy of lead qualification and assignment.
  • Developed and executed digital marketing strategy, plan and budget.

3. Marketing Campaigns

Here's how brand marketing managers use marketing campaigns:
  • Collaborated with cross-functional teams to provide strategic direction for product development, branding, positioning and implementation of marketing campaigns.
  • Identified target audiences and existing database customers for e-marketing and telemarketing campaigns to increase uplift in sales targets.

4. Brand Management

Here's how brand marketing managers use brand management:
  • Developed and implemented brand management strategy with senior management and a design firm.
  • Gained broad-based consumer marketing and brand management experience.

5. Project Management

Here's how brand marketing managers use project management:
  • Managed the marketing, event management and project management for a variety of accounts within the international 20,000-member organization.
  • Dedicated professional with extensive experience in marketing communications, project management and branding.

6. Integrated Marketing

Here's how brand marketing managers use integrated marketing:
  • Developed and managed the ABC Carpet marketing and editorial calendars, and integrated marketing calendar.
  • Developed integrated marketing strategies for retail footwear division of Honeywell Corporation.

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7. Consumer Insights

Here's how brand marketing managers use consumer insights:
  • Led category research to uncover new consumer insights for marketing initiatives and new product development platforms.
  • Analyze competitive set and develop consumer insights for use in future promotional strategy.

8. Communication Strategies

Communication strategies refers to the practice of effectively planning how communication can be used to complete certain objectives. This includes who to speak with, how to communicate (whether by phone, targeted marketing, or social media), and the language used in the message. Communication strategies also focus on the general goals of the communication, whether that is to sell a good or service or promote an idea.

Here's how brand marketing managers use communication strategies:
  • Developed and implement marketing communication strategies with business and creative teams.
  • Define brand voice driving communication strategies to support corporate initiatives.

9. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how brand marketing managers use market research:
  • Performed market research and communicated competitive analysis to cross-functional management team to decide if product offering concept can move to plan.
  • Positioned MAKE for success with target customers by compiling and presenting comprehensive brand and market research and innovative branding/marketing solutions.

10. KPIs

Here's how brand marketing managers use kpis:
  • Bring cohesion to the SR Max marketing effort throughout all categories while delivering a demonstrable ROI to support annual KPIs.
  • Allocated budgets, established KPIs, and analyzed effectiveness of media campaigns across online, print, and TV.

11. Brand Positioning

Here's how brand marketing managers use brand positioning:
  • Developed brand positioning, packaging and programs by utilizing regular analysis of strategic beverage alcohol information resources.
  • Managed both internal and external relationships to effectively deliver brand positioning and impact oriented marketing goals.

12. Strong Project Management

Here's how brand marketing managers use strong project management:
  • Utilized strong project management skills in working with vendors in developing marketing campaigns and sales initiatives quarterly.

13. Website Content

Here's how brand marketing managers use website content:
  • Created website governance documentation for updating website content and routing through proper channels.
  • Manage website content administrator and associate level contractors on an ongoing basis.

14. Channel Marketing

Here's how brand marketing managers use channel marketing:
  • Channel marketing included direct mail, print, email, web and online banner advertising targeted to Bank and Card customers.
  • Directed the creation, and implementation of all channel marketing programs and promotional events for global retail and distribution partners.

15. ROI

Here's how brand marketing managers use roi:
  • Analyzed consumer engagement data to determine ROI for each initiative.
  • Conducted analyses of marketing tactics to determine effectiveness and ROI.
top-skills

What skills help Brand Marketing Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on brand marketing manager resumes?

Joe Moore Ph.D.Joe Moore Ph.D. LinkedIn profile

Professor of Communication Program Coordinator, Digital Media Production, University of Central Missouri

Well, first I would strongly urge them to reconsider taking a gap year. If we are in a pandemic and go into another shutdown, where are you going to work? If you're thinking you'll just go to school at a community college and work on your gen eds, how are you going to do that if they are shut down, too? But, if they DO take a gap year, I would encourage students to work on their writing. That's the skill we see that students struggle with the most, and in talking with employers, it is the one skill that really sets applicants apart. And don't just "write". I mean, start a blog to write about your experiences, practice writing scripts, cover some news in your area, yes. But practice writing WELL. Go to https://owl.purdue.edu/ and do some writing lessons to practice proper grammar. Texting and emails have killed proper writing because it is not expected, but if you have good grammar, spelling, punctuation, and capitalization (basic writing skills) AND can tell a good story, just like that you've set yourself apart.

What soft skills should all brand marketing managers possess?

Dr. Sooho Lee

Director, Master of Public Administration (MPA) Program, Professor of Public Administration and Policy, University of West Georgia

Communication, networking, and interpersonal skills.

What hard/technical skills are most important for brand marketing managers?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What brand marketing manager skills would you recommend for someone trying to advance their career?

Stephanie DellandeStephanie Dellande LinkedIn profile

Professor, Menlo College

Taking a gap year is a deliberate act, not flying by the seat of one's pants, i.e., just figuring things out as you go along. It entails establishing a plan prior to that year. Determining how the time will be spent is key to realizing a successful outcome. It is highly recommended to have a strategy on the specifics of what will be done during the year; otherwise, risk being unproductive. Reasons for taking a gap year are varied. Perhaps to reflect (on the past, present, future), ponder potential goals, and/or recalibrate. It is also a viable way to manage burnout. The gap year offers an opportunity to travel (experience other cultures), volunteer (for a cause of interest), learn new skills by experimenting with different types of jobs, etc. However, a gap year is not without its pitfalls. For example, it may be difficult going back to regular life, reinforcing the importance of having a plan at the outset.

What type of skills will young brand marketing managers need?

Dr. Donald SiegelDr. Donald Siegel LinkedIn profile

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for a brand marketing manager stand out to employers?

Ira Harris Ph.D.Ira Harris Ph.D. LinkedIn profile

Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia

Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.
Do you want to know more?
Read more about what experts have to say about brand marketing manager

List of brand marketing manager skills to add to your resume

Brand marketing manager skills

The most important skills for a brand marketing manager resume and required skills for a brand marketing manager to have include:

  • Brand Marketing
  • Digital Marketing
  • Marketing Campaigns
  • Brand Management
  • Project Management
  • Integrated Marketing
  • Consumer Insights
  • Communication Strategies
  • Market Research
  • KPIs
  • Brand Positioning
  • Strong Project Management
  • Website Content
  • Channel Marketing
  • ROI
  • Brand Awareness
  • Creative Briefs
  • Brand Development
  • SEO
  • Creative Development
  • CRM
  • Market Trends
  • Strategic Thinking
  • Marketing Mix
  • Facebook
  • Google Analytics
  • Business Objectives
  • Instagram
  • Social Media Marketing
  • Product Development
  • External Agencies
  • Product Line
  • Competitive Analysis
  • Global Brand
  • Creative Agencies
  • Business Development
  • PET
  • Email Marketing
  • Sales Growth
  • Twitter
  • Direct Reports
  • POS
  • Content Creation
  • Integrated Marketing Campaigns
  • Brainstorming
  • Content Marketing
  • Budget Management
  • Trade Shows
  • R
  • Brand Activation

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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