Top Brand Marketing Manager Skills

Below we've compiled a list of the most important skills for a Brand Marketing Manager. We ranked the top skills based on the percentage of Brand Marketing Manager resumes they appeared on. For example, 12.3% of Brand Marketing Manager resumes contained Communication Strategies as a skill. Let's find out what skills a Brand Marketing Manager actually needs in order to be successful in the workplace.

The six most common skills found on Brand Marketing Manager resumes in 2020. Read below to see the full list.

1. Communication Strategies

high Demand
Here's how Communication Strategies is used in Brand Marketing Manager jobs:
  • Developed and implement marketing communication strategies with business and creative teams.
  • Define brand voice driving communication strategies to support corporate initiatives.
  • Developed brand and marketing communication strategies.
  • Partnered with internal clients to champion, define, and deliver impactful moving marketing and communication strategies.

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2. Web Content

high Demand
Here's how Web Content is used in Brand Marketing Manager jobs:
  • Created customized rich web content including oversight of SEO content and developing web-specific videos.
  • Developed and managed web content to increase search engine optimization (SEO) and improve rankings.
  • Create web content and copy brand's landing page on retailer websites including Sephora.com.
  • Produced web content, email outbounds, press releases, and blog posts.
  • Migrated website to a content management solution enabling dynamic web content and enhancements resulting in reduced external programming costs.
  • Create, update and audit Web content by leveraging existing communication plans and develop future strategy initiatives.

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3. New Product Development

high Demand
Here's how New Product Development is used in Brand Marketing Manager jobs:
  • Provided design solutions for new product development to ensure product consistency and corporate compliance.
  • Evaluated company resources for opportunities for program enhancements and new product development.
  • Managed finished goods inventories, new product development and category collateral.
  • Co-managed a $3M budget to develop brand equity, managing sustaining projects, global partnerships, and new product development.
  • Collaborate with the creative team to conceptualize promotions, new product development and launches, brand development and marketing materials.
  • Work with web product management on site design and creative, usability, and new product development and launch.
  • Steer new product development and finalize cycle plan and product launches into the market; provide management updates.
  • Project manager for all aspects of new product development from inception to launch and trade distribution.
  • Worked with culinary and purchasing departments in new product development, testing and launch.
  • Led the US-based team in new product development and testing.
  • Play integrated role in new product development and launch activities.
  • Headed StageGate process for new product development and launches.
  • Appointed team leader for new product development.
  • Oversee new product development budget.
  • Manage and execute new product development testing process and timelines in order to gain consumer insight around product and menu offerings.
  • Managed department research budget of [ ] for new product development.

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4. Online

high Demand
Here's how Online is used in Brand Marketing Manager jobs:
  • Worked with outside agency for development of company-wide image database of on-brand photography for online and offline usage.
  • Designed and implemented direct email newsletters and produced weekly print and online advertising for local and national publications.
  • Managed online marketing campaigns that drive traffic to support audience development and lead generation for ad-supported online programs.
  • Led experimentation mindset that resulted in licensee-leading introduction of digital and online media coupons within brand and company.
  • Increased eMusic subscriber base by executing direct marketing, online and offline campaigns with music festivals and magazines
  • Supervised online sales, e-business initiatives and website management for all corporate and consumer facing websites.
  • Managed external advertising agency in development and implementation of radio, newsprint and online advertising plans.
  • Organized and systematized all online marketing strategy and promotions and supervised service level agreements and contracts
  • Preserve brand integrity by monitoring consistency and quality of marketing messaging through online channels.
  • Launched email marketing programs that increased in-store foot traffic/sales and stronger online sales/traffic.
  • Contributed to creating digital advertising assets through creative services for online outlets.
  • Developed and managed Monthly Message Map and wrote/edited online offers for members.
  • Obtain consumer feedback via online surveys, intercept interviews and/or self-administered surveys.
  • Improved online usability by analyzing marketing data and developed best practices.
  • Conceptualized and implemented offline and online brand marketing campaigns for Yahoo!
  • Developed retail promotions and in-store advertising integrated with the online advertising.
  • Lead development of online/display marketing assets within a cross-functional team.
  • Managed recruiting, hiring, and training interns and staff in marketing, sales, social media, and online writing.
  • Channel marketing included direct mail, print, email, web and online banner advertising targeted to Bank and Card customers.
  • Guided the creative team in developing numerous consumer, wireless entertainment, and product brochures for in-store and online distribution channels.

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5. Revenue Growth

high Demand
Here's how Revenue Growth is used in Brand Marketing Manager jobs:
  • Fueled revenue growth with a 323% increase in profit margin due to vendor management and contract negotiation.
  • Developed and executed business strategies, marketing plans and marketing/sales tactics designed to penetrate new markets and maximize revenue growth.
  • Collaborate with internal cross-functional teams to execute project plans and inspire excitement over project implications and future revenue growth.
  • Delivered increased volume and revenue growth for the Hispanic segment through the development and execution of Mother's Day promotions.
  • Monitor and analyze adoption, revenue growth, partner needs and competitive offerings for best practices and future programs
  • Translated global trends within the automotive, HVAC, and diesel engine industries into new revenue growth opportunities.

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6. Market Research

high Demand
Here's how Market Research is used in Brand Marketing Manager jobs:
  • Report on brand advertising program performance and work closely with market research on qualitative and quantitative brand measurements.
  • Executed marketing initiatives and implemented product management, e-mail marketing, website development and market research programs.
  • Developed, managed, monitored & executed marketing activities including market research and social media marketing.
  • Performed and managed market research for various initiatives including the identification of specific market segments.
  • Develop strategic vision and identifying opportunities for additional growth through market research analysis.
  • Conducted market research to develop strategic direction for national promotional programs.
  • Conducted market research and evaluated market trends to escalate customer satisfaction.
  • Performed market research on competitors promotional activities in the global market.
  • Conducted extensive market research to create cost-effective advertising and promotions.
  • Utilized consumer and market research to identify opportunities and challenges.
  • Conducted market research and provided analysis to cross-functional teams.
  • Market research, competitive intelligence, and customer segmentation.
  • Develop many programs focusing on the target demographics I determined based on market research when not provided with target markets.
  • Created and executed marketing plans, launch campaigns, mailing campaigns, market research, advertising & promotional copy materials.
  • Analyzed pricing scenarios, strongly involved in market research and evaluated the impact of various alternatives on the brand equity.
  • Led Market Research initiative that identified core customer segments and their consumer behaviors about the brands the retail chain offered.
  • Performed ongoing customer market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
  • Provided insight across departmental lines with respect to new programs, creative, communications via extensive market research.
  • Supported consumer intercept market research, utilizing data to change logo for $5 MM increase.
  • Conduct market research and formulate marketing strategies to increase the visibility of the organization's brand.

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7. ROI

high Demand
Here's how ROI is used in Brand Marketing Manager jobs:
  • Analyzed consumer engagement data to determine ROI for each initiative.
  • Conducted analyses of marketing tactics to determine effectiveness and ROI.
  • Handled a majority of embroidery orders.
  • Executed back half 2013 Marketing plan exceeding sales goals with 6.2% same-store sales growth and unprecedented ROI 192%.
  • Developed annual media plan designed to reach ExOfficio's target customers and evaluated the ROI of those campaigns.
  • Created sales mix, pricing, profitability, growth, ROI, and competitive analyses for all brands.
  • Created a marketing resource library stocked with inventory of tiered client giveaways (based on potential ROI).
  • Determined ROI of retailer promotions, display vehicles and product management by analyzing retail POS and Nielsen reports.
  • Developed targeted advertising strategy, utilizing research and target segment trends to maximize ROI of ad spend.
  • Managed all promotional events, sponsored events, and product tastings by using strategic event ROI formulas.
  • Developed and gained buy-in of new strategic marketing plans that drove brand equity, revenue and ROI.
  • Developed marketing plan with Sales and Trade marketing to increase ROI of marketing investments and drive sales.
  • Helped plan PR events with retail operations to create the highest level of consumer engagement and ROI.
  • Forecast product lines and determine media spends; allocate marketing dollars to brands with the highest ROI.
  • Assembled monthly event recaps, music activation reports and social media metrics for budget tracking and ROI.
  • Develop and execute digital campaigns that increase brand awareness, engagement and ROI for business unit.
  • Developed and maintained reports, photos and Intel to effectively communicate the ROI to the client.
  • Handled all branding sponsorship opportunities and evaluate them based on ROI, brand relevancy and visibility.
  • Provided budget management to accounts; wrote and presented marketing briefs on ROI for senior management.
  • Doubled sales several years in a row through strategic product launches and ROI centered marketing.

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8. Creative Direction

high Demand
Here's how Creative Direction is used in Brand Marketing Manager jobs:
  • Managed the development of two start-up brands including logo development, content and creative direction with the help of outside agencies.
  • Lead creative direction for marketing campaigns, including print, radio, on-line, brochures, outdoor placements.
  • Provide creative direction to create engaging content for social media and digital marketing to drive sales and traffic.
  • Provided creative direction and served as project manager for creation of marketing pieces from concept to production.
  • Supervised the Associate Brand Managers and managed third party agencies creative directions and tactics.
  • Managed creative direction, and radio/outdoor buys for product launches.

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9. Facebook

high Demand
Here's how Facebook is used in Brand Marketing Manager jobs:
  • Conceptualized and lead the execution of social media promotions including live-tweeting on Twitter and managing Facebook Fan Page.
  • Championed innovation in customer service resolution, including social media channels such as Facebook.
  • Oversee internet and website related activities such as PPC, SEO, Facebook advertising, display campaigns, and lead generation.
  • Spring 2013 Facebook promotion contributed $3.5 MM in revenue due to balanced strategy of engagement and offer-driven direct response.
  • Worked closely with PR and social media managers to increase brand awareness; launched Facebook pages and grew audiences rapidly
  • Participated in the execution and follow up of Free Strawberry Facebook campaign that gained 100,000 new Facebook Fans.
  • Manage Wonder Bread s Facebook page, generating more fans in the first month of my contract.
  • Created company website and logo; updated website, Facebook page, and Twitter feed.
  • Increased Facebook 'Likes' from 200 to 6100 and Twitter engagement by 80%.
  • Increased Facebook likes by nearly 1000% in just over a year.
  • Increased Facebook brand pages fan base by 150% within 1 year.
  • Started social media efforts, targeting Facebook for year one.
  • Established Rush Communications affiliated brands social media presence via Twitter, Facebook, Instagram, YouTube and other mobile media streams.
  • Utilized Google Analytics, Google Ad Words, and Facebook Insights to manage campaigns, ads and reader engagement.
  • Create flyers and Facebook banners for basketball camps, basketball celebrity shootouts and the NovaStar dance team.
  • Managed relationship with Chiat Day Ad Agency; handled social media/viral campaigns for Facebook and Twitter.
  • Achieved incremental 100,000 Facebook fans in 5 weeks by implementing 60 day quick start campaign.
  • Contribute to social media strategies and execution (Facebook, Instagram and website).
  • Developed Social Media campaign for the venue on Myspace, Facebook and Twitter.
  • Developed social media content for Facebook, Twitter, Instagram & Foursquare.

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10. Business Development

high Demand
Here's how Business Development is used in Brand Marketing Manager jobs:
  • Researched and wrote market studies to provide company president direction for business development.
  • Promoted from Business Development Coordinator to Marketing Manager in 3 years.
  • Managed new business development for national loyalty program.
  • Utilize data driven decision making to improve the performance of our marketing and business development efforts.
  • Lead a small team of marketing associates to execute on marketing and business development strategies.
  • Collaborated with business development teams to generate new business and win deals.
  • Work on business development with whole team.
  • Create and implement multi-media marketing campaigns to build Sanford Health brands and drive business development.

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11. Consumer Insights

high Demand
Here's how Consumer Insights is used in Brand Marketing Manager jobs:
  • Led category research to uncover new consumer insights for marketing initiatives and new product development platforms.
  • Analyze competitive set and develop consumer insights for use in future promotional strategy.
  • Collaborated with shopper marketing, consumer insights, and business analysis.
  • Translated consumer insights to provide strategic direction for product development.
  • Gained consumer insights to further align marketing messaging in collaboration with outside agencies while planning an execution plan with internal team.
  • Guided Consumer Insights & Strategy team to develop research programs that evaluate program effectiveness on an ongoing basis.
  • Worked closely with market research to identify consumer insights and qualify concepts, products and marketing plans.
  • Uncovered consumer insights that beat competitive offerings in key concept research measures, including purchase intent.
  • Partnered with consumer insights teams to identify the most attractive lighthouse cities in Asia.
  • Identified key consumer insights that helped develop the brand strategy and stabilize baseline sales.
  • Developed new channel business strategy by partnering with sales, finance, consumer insights.
  • Utilized consumer insights to help drive brand strategy, communication, and programming.
  • Optimized marketing strategies based on test results, market changes and consumer insights.
  • Introduced new products and package formats based on consumer insights.
  • Partnered with consumer insights to develop and validate consumer target lifestage cohorts, based on aspirations and behavioral drivers.
  • Leveraged consumer insights to deliver business objectives and establish campaign as an annual and repeatable platform.
  • Utilized high-level SAS programming concepts to analyze and garner omni-channel consumer insights from shopping survey data for analytics leadership.
  • Developed "Quitting Together" support program that leveraged consumer insights identified through custom research with smokers.
  • Report, Top 40 Ad Led creative development, consumer insights, and activation of "Unleash the

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12. Sales Goals

high Demand
Here's how Sales Goals is used in Brand Marketing Manager jobs:
  • Organized events and tastings to improve consumer sales and marketing and managed individual customer relationships to exceed sales goals.
  • Coordinated and maintained permanent contact with Sales Planning and sales staff to accomplish achievable sales goals.
  • Worked with commercial sales leadership to design commercial marketing materials to meet featured product sales goals.
  • Supported global corporate initiatives and sales goals leading to 26% growth in all categories.
  • Established sales goals and presentations of products to sales force and clients.
  • Worked with sales team to hit monthly sales goals.
  • Increased loan applications and exceeded all sales goals.
  • Beat the City Council's first year sales goals in the first three months.

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13. Market Share

high Demand
Here's how Market Share is used in Brand Marketing Manager jobs:
  • Optimize brand profitability and market share while crafting go-to-market strategies.
  • Launched a product line in a new business category that surpassed the market share of all competitive brands within two years.
  • Oversee and maintain consistent brand image across all mediums and channels, to ensure increased brand awareness and market share growth.
  • Orchestrated and managed cohesive marketing plans for 36 locations with unique demographics, market share, budgets, resources and goals.
  • Brand Manager responsible for delivering Grand Cherokee & Commander (141,000 units) revenue, profit, and market share objectives.
  • Re-launched and extended PMI low segment brand (Bond Street) achieving a + 40bps in market share.
  • Analyzed market research data to refine plans and develop new avenues for growing profits and expanding market share.
  • Worked with management team to determine marketing strategy to drive increased sales, market share and customer retention.
  • Created effective marketing campaign for Guinness UDV to gain market share in the ethnic market.
  • Increased market share two percentage points while increasing gross margin for Swans Down Cake Flour.
  • Monitored market share data including pricing, inventory and sell through for two channels.
  • Developed account specific product offerings to grow market share and revenue at key retailers.
  • Monitored the execution of the Marketing plan, market shares and pricing.
  • Monitored and analyzed sales volumes, market share trends and competitive activity.
  • Major Accomplishments: o Sales Increase of 6% ('08 vs '07) o Market Share (Vol.)
  • Market Share Increase by 20% YTD 2014 vs 2015.
  • Increased market share to 7% from 5%.
  • Establish 5 year strategy to increase reach/recognition/market share thru innovative new revenue opportunities.
  • Increased market share by 4% for Cake in Powder at Pastas La Mu eca.
  • Executed 360 communication plans for deodorants and antibacterial soaps, reached highest ever market share for Activex brand.

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14. Twitter

high Demand
Here's how Twitter is used in Brand Marketing Manager jobs:
  • Managed targeted competitor twitter program - 12.61% conversion rate with average Klout score of 40.
  • Managed the release of the Rawlings Gold Glove Award finalists and winners via Rawlings Twitter account.
  • Initiated and executed social marketing program employing Twitter and Facebook to grow business; increasing awareness, user intimacy and visibility.
  • Connected with customers on Facebook, Twitter and company blog Built a positive company image and facilitated lasting customer relationships.
  • Created and maintained Anthropology and Sociology Facebook and Twitter pages to connect with socially digital customers.
  • Developed/executed Facebook and Twitter promotions to increase tune-in, awareness and fan interaction.

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15. Trade Shows

average Demand
Here's how Trade Shows is used in Brand Marketing Manager jobs:
  • Identified, analyzed and successfully performed all logistics for business/marketing trade shows to strategically target our consumer.
  • Organize all aspects of trade shows, from booth location, to marketing collateral, and location events and meeting coordination.
  • Coordinate all food shows, trade shows, branded booths, and marketing events associated with these shows.
  • Launched grass roots and events platform which included running events, music festivals and trade shows.
  • Revamped pricing plan, trade programs, packaging, POP, trade shows and sales materials.
  • Project lead for paid advertising, website design and development, sales collateral and trade shows.
  • Coordinate all aspects of regional and national trade shows; including set up and break down.
  • Designed strategic trade show management program and represented brands in 12 key annual trade shows.
  • Coordinated and participated in promotional activities and trade shows including the Australian V8 Car Show.
  • Planned all activity required for trade shows, sales events and product line reviews.
  • Established presence in live events, including concerts, tours, and trade shows.
  • Represented company, promoted products, and managed all preparations at trade shows.
  • Assisted the sales team with materials needed for major account presentations/sell-ins/trade shows.
  • Attended various trade shows and industry events to promote brand title.
  • Managed all aspects of booth presence at automotive trade shows.
  • Designed and coordinated trade shows.
  • Managed all aspects of communications for trade shows, marketing collateral, promotions, website, social media, and webcasts.
  • Developed the "Branding Food Court" for the PFG Trade Shows.

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16. SEO

average Demand
Here's how SEO is used in Brand Marketing Manager jobs:
  • Work directly with the marketing team to ensure all content is properly created to achieve the best SEO results.
  • Performed SEM/SEO best practices that included AdWords, PPC, keyword research, link exchanges and content management.
  • Spearheaded strategy and execution of day-to-day operations of Advertising Agency, PR Agency and SEM/SEO Agency.
  • Directed PPC, SEM, and SEO activities doubling lead generation and improving rankings.
  • SEO-Researched and targeted 5-30 keywords to increase rankings on natural search results.
  • Handled SEM/SEO campaigns; Google AdWords and Analytic reports weekly.
  • Develop hotel website and e-commerce, using SEO contents.
  • Manage and execute all Google PPC and SEO campaigns.
  • Implement new SEO and social media strategy.
  • Implemented and sold SEM/SEO marketing; event sponsorships, and conducted sales.
  • Managed multiple SEO/SEM campaigns and analysis via Adobe Analytics (Omniture).

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17. Customer Service

average Demand
Here's how Customer Service is used in Brand Marketing Manager jobs:
  • Account executive and customer service for important brands/companies of mass consumption in Venezuela.
  • Handled everything from product sourcing/branding to order fulfillment and customer service.
  • Developed goals and reporting procedures with customer service and operations.
  • Managed social customer service reps and crisis communication process.
  • Oversee branding of all divisions, account services and media buying staff, ensuring high standards of quality and customer service.
  • Directed customer service department including hiring, training, and managing staff.
  • Oversee and develop sales support, customer service and telesales divisions.
  • Analyze and solve a wide range of customer service problems.
  • Coordinated National Sales Meetings for sales and customer service teams.
  • Manage Customer Service Call Center.
  • Created and implemented an operations system now utilized by shipping, customer service and accounting teams and departments.
  • Evaluated and redefined Supercuts brand and customer service offerings to build long-term equity and loyalty.
  • Set many new company procedures, best customer service rating & managed several staff.
  • Created and executed Citi/AAdvantage credit card program training for all AA Customer Service entities.

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18. Press Releases

average Demand
Here's how Press Releases is used in Brand Marketing Manager jobs:
  • Established and maintained network of media relationships; wrote and distributed press releases and strategic marketing.
  • Created press releases, media advisories, blog posts and oped's for company use.
  • Draft, finalize and distribute press releases based on K1 Speed s needs.
  • Drafted communications, marketing, branding, and press releases.
  • Worked with PR agencies on Press Releases, and PR events Involved in research - taste test projects.
  • executed comprehensive market research and target customer analysis generated publicity via press releases, newsletters, industry events, local advocacy groups

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19. Project Management

average Demand
Here's how Project Management is used in Brand Marketing Manager jobs:
  • Dedicated professional with extensive experience in marketing communications, project management and branding.
  • Facilitated Marketing strategic initiative between project management groups.
  • Implemented Slack, a project management tracking system.
  • Project Management Consultant Business Operations Manager
  • Coordinated print production projects using APRIMO Project Management Workflows.
  • Utilized Mavenlink, a project management software to streamline projects and review proofs.

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20. Strategic Plan

average Demand
Here's how Strategic Plan is used in Brand Marketing Manager jobs:
  • Collaborated with sales and sourcing to develop strategic partnership activities and implemented the execution framework and strategic plan on identified opportunities.
  • Provided junior team leadership of seasonal strategic planning, initiative implementation, training and education with full HRP responsibilities.
  • Develop strategic plans and launch new items/licensed brands including profit and loss statement development and management.
  • Led Direct-to-Consumer segment of $440M Freestyle Brand product portfolio in US including product launches, strategic planning and marketing support.
  • Led implementation of a brand building, long-term strategic planning process & short-term annual operating planning process for the Marketing department.
  • Managed all strategic planning and marketing implementation for this full service, casual dining chain of 30 restaurants within 10 states.
  • Lead strategic planning and execution of marketing initiatives across the United States and Canadian retail markets through multiple media channels.
  • Provided strategic planning and leadership to owners by recommending and developing marketing and sales programs in accordance with company goals.
  • Delivered 5-yr consumer focused strategic plan for doubling sales by 2015 of BE retail meat business to division president.
  • Developed strategic plan for Abbott Nutrition institutional product portfolio in both the Home Care and Long Term Care channels.
  • Managed and led service line portfolio marketing team in strategic planning, brand positioning and customer insights.
  • Managed the product line life cycle from tactical activities to strategic planning for three international brands.
  • Worked on strategic plans and implementation leading up to holding company(PUB) IPO.
  • Collaborate with Operations and Key Accounts staff and participate in strategic planning.
  • Developed a strategic plan exceeding targeted revenue goals by 12%.
  • Implement the agency's Strategic Plan with an integrated Marketing Plan.
  • Assisted in strategic planning for future brand acquisitions for Universal Furniture.
  • Helped develop $275MM strategic plan for Snack Cracker line.
  • Led market research to shape strategic planning.
  • Partner with merchant leadership to secure millions of dollars in annual healthcare vendor income by developing cohesive merchandising/marketing strategic plans.

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21. POS

average Demand
Here's how POS is used in Brand Marketing Manager jobs:
  • Detail oriented, personable and organized professional with expertise in effectively leading cross departmental initiatives from conceptualization to post-launch success tracking.
  • Positioned MAKE for success with target customers by compiling and presenting comprehensive brand and market research and innovative branding/marketing solutions.
  • Collaborated with cross-functional teams to provide strategic direction for product development, branding, positioning and implementation of marketing campaigns.
  • Formulated and executed a comprehensive value strategy aimed at delivering a clear and focused in-store value proposition.
  • Developed brand positioning, packaging and programs by utilizing regular analysis of strategic beverage alcohol information resources.
  • Managed analyst relationships, assessed market trends and positioning, and identified new market- and product-level opportunities.
  • Tracked product performance and provided customer feedback for forecasting, price positioning, promotions and executive reporting.
  • Developed brand identity guidelines ensuring consistency of brand identity, positioning, and messaging across multiple platforms.
  • Fashioned corporate presentations, business proposals, plans and contracts for communicating project information to investors.
  • Interacted with federal and local agency representatives and sub-contractors to maximize exposure and promote company mission.
  • Managed both internal and external relationships to effectively deliver brand positioning and impact oriented marketing goals.
  • Developed physician and consumer strategic plan including segmentation, positioning, and messaging to key segments.
  • Provided weekly consultative proposals to the board of directors regarding strategic branding and marketing initiatives.
  • Developed programs and tools that assisted sales organizations to successfully position products to their customers.
  • Identified brand-appropriate marketing and business opportunities that were consistent with brand voice and positioning.
  • Created new position in a well-established privately owned company where none had previously existed.
  • Monitored competitor strategies, positioning, and product functionality to provide brand direction.
  • Lead and direct product placement and branded entertainment initiatives to enforce brand positioning.
  • Researched, evaluated and vetted incoming sponsorship proposals; identified new sponsorship opportunities
  • Communicated and maintained overall brand positioning as well as sub-brand concept positioning.

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22. SKU

average Demand
Here's how SKU is used in Brand Marketing Manager jobs:
  • Completed SKU rationalization resulting in improved category margin performance.
  • Analyze sales volumes & distribution by brand, SKU, retail outlet, and market to direct sales & marketing plans
  • Developed a successful 19 SKU product line with market barrier index 2.5 times positively higher than competitors.
  • Evaluated product SKU activity and analyzed POS data from retailers to track promotions and new styles.
  • Deleted over 200 non performing SKU's resulting in future cost savings of $460,000.
  • Followed by a 6pk single serve SKU for C-store.
  • Forecast inventory levels for an excess of 500 independent market SKUs within an unprecedented 5% of actual season bookings.
  • Managed Stock Keeping Unit (SKU) rationalization and reduction efforts to maximize efficiencies, resources and profits.
  • Redesigned packaging for Pure Premium line (60+ skus) to enhance brand image and differentiation
  • Developed 300 + hair, skin and color cosmetic SKUs.
  • Developed plans for the launch of 12 new SKUs.
  • Leveraged IRI data analysis to identify category growth drivers; utilized learnings for sku rationalization.
  • Evaluated and developed recommendations on early game concepts/international skus to drive through greenlight process
  • Repositioned the brand and launched 2 new product platforms and 7 new skus.
  • Helped launch our Oracle ATG/Endeca eCommerce Platform with over 14k SKU s..
  • Launched a Volusion eCommerce site with 1000 Sku s..

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23. Promotional Events

average Demand
Here's how Promotional Events is used in Brand Marketing Manager jobs:
  • Developed strategy, coordination, methodology, analysis, and recommendations for category promotional events.
  • Managed promotional events to identify marketing trends and consumer needs.
  • Directed the creation, and implementation of all channel marketing programs and promotional events for global retail and distribution partners.
  • Travel and participate in company sales and promotional events as the representative for the Marketing Department.
  • Managed multiple DMA media markets planning and implementing all electronic and print media, sports sponsorships and promotional events.
  • Manage all the promotional events for customers, sales consultants, and multi-unit accounts.

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24. CRM

average Demand
Here's how CRM is used in Brand Marketing Manager jobs:
  • Elevated CRM program with internal stakeholders across the matrix with seasonal presentations to showcase work and explain the new technology.
  • Implemented Customer Relationship Management (CRM) strategy; increased customer retention by 20% compared to 2003-2008 averages.
  • Created global Web strategy including redesigned website and CRM initiatives, resulting in 50% growth in consumer database.
  • Leveraged social media to create first brand CRM program to drive share of requirements for Goody's and BC.
  • Managed portfolio of CRM and pilot innovation programs for North America Brand Marketing and Direct to Consumer businesses.
  • Served as champion for digital, CRM and engagement for communications, decision support and product leads.
  • Initiated the use of CRM to help manage our interactions with current and future clients.
  • Lead IT Department in the Development and implementation of customer interfaces and CRM databases
  • Manage CRM system and call center training, reporting, and call listening.
  • Worked with CRM team to develop critical campaigns for the outlets.
  • Key contributor to Circulation Department's CRM initiatives.
  • Produced CRM segmentation to improve response rates.
  • Established plan and vision for CRM program.
  • Initiated CRM program for current customers.
  • Produced seasonal data post mortem, print FSI and CRM analysis; transaction reporting for media print buy.
  • Spearheaded the global consolidation efforts of Keds' social media properties via a social CRM platform.
  • Led the company-wide implementation of Salesforce CRM, first global sales management and analysis tool.
  • Assisted with infrastructure of in house Epicor POS CRM- Database with vendor and IT partners.
  • Created Nicorette CRM program to keep patients on their therapy and drive follow-up quit attempts.
  • Managed CRM system to create top customer lists for individual stores to facilitate clientelling and provide initial consumer insights.

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25. Special Events

average Demand
Here's how Special Events is used in Brand Marketing Manager jobs:
  • Worked closely with high-end clients during special events such as New Year s Eve and grand opening galas and other events.
  • Identified popular social venues such as social clubs, restaurants, and special events/festivals building long-term relationships.
  • Identify target markets for restaurant, retail, Music Hall, special events and Foundation Room.
  • Managed all special events, including press and media outreach, advertising and promotion.
  • Coordinated special events, in-store product launches, press releases and product seeding.
  • Collaborate on the design and production of all company special events.
  • Recorded, managed, and monitored program deliverables, special events, sponsorship dollars, and product donation budget tracker.
  • Organize and plan special events tailored to individual accounts including hosting beer dinners, and staff trainings.
  • Key Achievements: Organized and managed 30-40 special events annually including meetings, corporate outings and receptions.

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26. Internal Departments

average Demand
Here's how Internal Departments is used in Brand Marketing Manager jobs:
  • Ensured cohesive communication between management, internal departments, vendors and retailers.
  • Worked closely with internal departments and third party vendors to create merchandising materials, print ads, TV and Radio commercials.
  • Served as a liaison among stakeholders such as distributors, sales representatives and internal departments in the company.
  • Coordinate final written copy on advertisements with corporate partners, internal departments, and outside vendors.
  • Led cross functional teams including finance, planning, operations, marketing and other internal departments.
  • Coordinated all internal departments with marketing teams and agencies to ensure internal consistencies related advertising and marketing for each product.

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27. R

average Demand
Here's how R is used in Brand Marketing Manager jobs:
  • Collaborated with internal and external partners to understand and track metrics to evaluate our effectiveness in reaching our target consumer.
  • Managed the marketing, event management and project management for a variety of accounts within the international 20,000-member organization.
  • Ensured collaboration between team members across diverse functions, markets and cultures through collaborative leadership and cultural sensitivity.
  • Ensured client retention and satisfaction by conducting research on product requirements and managing customer design / advisory committees.
  • Coordinated product launch activities with regional teams and localized marketing materials to introduce products to new markets.
  • Collaborated with different marketing initiatives that helped boost awareness and interest on particular clients' brands.
  • Developed and managed all activation strategies and asset gathering at key events and grassroots marketing initiatives.
  • Collaborated with cross-functional business colleagues to create a comprehensive summary of each program upon completion.
  • Recommended and secured senior Chevron leadership agreement to improvements in governance, processes and capabilities.
  • Guided the product development process including sensory evaluations, presenting final recommendations to senior leadership.
  • Monitor marketing competition, marketing conditions, and competitive service/products in marketing area.
  • Administer business relations of sports and athletes, including sponsorship acquisition and retention.
  • Developed and executed marketing promotions and partnerships that increased brand awareness and sales.
  • Developed advertising campaigns for key existing programs which included messaging and content creation.
  • Managed collaboration with National sales team in annual account plans leveraging marketing investment.
  • Managed marketing process for 4 Mexico store openings and partnership affiliations for Canada.
  • Directed grassroots efforts to mobilize state-level acceptance of legislative and regulatory policy initiatives.
  • Formulated and monitored the implementation of several promotional campaigns for several products.
  • Contributed in the strategic development and creation of marketing and advertising programs.
  • Evaluated competitive products and provide direction to internal partners for product development.

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28. Annual Sales

average Demand
Here's how Annual Sales is used in Brand Marketing Manager jobs:
  • Introduced marketing strategies at semi-annual sales meeting for market and sales representatives.
  • Introduced Pretzel Lunch Packs adding $2.4MM in annual sales addressing consumer's desire for portion control, on-the-go products.
  • Worked cross functionally with sales, product, and operations to deliver marketing plans that support annual sales goals.
  • Marketed device that attaches to spray can, making spray-painting much easier while generating $500K in annual sales.
  • Developed and directed all marketing efforts for three proprietary brands totaling $20 million in annual sales.
  • Achieved increased sales of 20% for total annual sales of $1.7MM.
  • Spearheaded and trained sales staff to increase annual sales volume and profit.
  • Total annual sales revenue for these accounts exceeded $26MM.
  • Achieved annual sales goals of $4 billion.
  • Line achieved 23% annual sales growth.
  • Increased annual sales from 88K to 94K.
  • Supported the execution of the # 1 Segafredo Zanetti Espresso's location worldwide for annual sales ($).

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29. Instagram

average Demand
Here's how Instagram is used in Brand Marketing Manager jobs:
  • Increased the use of IP delivered video by consumers to grow campaign presence on Instagram through accompanying hashtag campaigns.
  • Re-branded and managed secondary Instagram account focused on product across multiple store locations.
  • Create, organize, and promote events using social media (Facebook, Twitter, Instagram, Yelp, etc.)
  • Oversee and manage all social media platforms and social media campaigns which include Facebook, Instagram, Twitter, and Foursquare.
  • Cultivate the social media presence of New England Culinary Institute on Instagram, LinkedIn, Facebook and other social media platforms.
  • Constructed impression-driven content for corporate social media platforms including, but not limited to, Facebook, Twitter and Instagram.

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30. KPI

low Demand
Here's how KPI is used in Brand Marketing Manager jobs:
  • Benchmarked celebrity ambassador program by determining KPIs and identifying opportunities across multiple marketing platforms to leverage association and raise brand awareness !
  • Prepare present KPI reports which are based on tracking of metrics and insights including engagement, conversion and traffic growth.
  • Created KPI and reporting dashboards and presented weekly financial results to CEO and exec team.
  • Lead the brand KPI model development to forecast short-term sales and to monitor site performance.
  • Increased audience size and KPI levels across all social networks.
  • Developed corporate best practices in tracking competitive performance, spend trending analyses and appropriate KPI's used throughout the organization.

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31. B2C

low Demand
Here's how B2C is used in Brand Marketing Manager jobs:
  • Served as the brand steward for branding and marketing communications to both the B2B and B2C customers in North America.
  • Developed and managed branding and marketing for B2C and B2B divisions covering 23 offices, and one specialty service division.
  • Directed marketing strategy for four B2C entities under parent company; consistently met quarterly lead generation stretch goals.
  • Directed the global development, communication and execution of B2B and B2C strategy for luxury brand category.
  • Developed and designed new website for 8 brands B2C and B2B with SEO and mobile responsive design.
  • Develop and oversee B2B and B2C PR programs in support of strategic goals and marketing efforts.
  • Developed go to market strategy with EVP of Marketing & Sales to launch new B2C product.
  • Launched Birthday Club and Graduation Program to build B2C customer registration and email list.
  • Developed IT infrastructure to support B2B and B2C model of business
  • Developed and oversaw creation of B2C website with integrated ecommerce functionality.
  • Worked multiple B2B & B2C regional sales channels to ensure brand and product synergy; trained Aramark and First Choice vendors.
  • Organized 4 B2C exhibitions annually with approximately 3,000 attendees in China to build brand awareness among customers.
  • Created and executed B2C Test-and-Learn campaign for Travelers Cheques based on behavioral targeting models.
  • Oversee all Nespresso projects, which includes B2C, B2B, CRM, Advertising, HR and Internal marketing campaigns.
  • Developed 5 year strategic plan and B2B/B2C marketing plans for the Springhill Papers product line.

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32. Direct Reports

low Demand
Here's how Direct Reports is used in Brand Marketing Manager jobs:
  • Managed and mentored direct and indirect reports to develop their skills, improving engagement and productivity.
  • Provided direction, coaching and development opportunities for direct reports.
  • Managed all outside ad agencies, internal direct reports & in-house creative to produce mass media branding campaigns.
  • Led a 50+ person staff including direct reports to maintain optimum performance standards during working hours.
  • Recruited trained and managed global marketing and sales staffs with more than 10 direct reports.
  • Led team of direct reports, outside design team and in-house product development resources.
  • Managed two direct reports and $9MM advertising and promotions budget.
  • Managed two direct reports, marketing agency & multiple vendors/suppliers.
  • Managed and developed four direct reports resulting in one promotion.
  • Managed and mentored direct reports in Creative Services department.
  • Supervised team of 2 direct reports.
  • Challenge and inspire direct reports to collaborate and achieve results amidst company transformation.

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33. Photo Shoots

low Demand
Here's how Photo Shoots is used in Brand Marketing Manager jobs:
  • Managed and conducted photo shoots for building library of professional product imagery.
  • Managed photo shoots for various categories, including mobility and Internet services.
  • Attended focus groups, assisted with quantitative research and photo shoots.
  • Direct numerous photo shoots for both online and print brand pieces.
  • Spearheaded website content creation.- Created and design directed photo shoots.
  • Participate in all aspects of photo shoots and ad campaigns.
  • Assisted and styled brand photo shoots for marketing collateral.
  • Produce and develop branding videos and photo shoots.
  • Organized seasonal photo shoots and pop-up shops
  • Manage corporate and in-pharmacy photo shoots, trade mark projects and facility rebranding.
  • Created, directed, and styled photo shoots for lifestyle and product lookooks.

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34. Competitive Analysis

low Demand
Here's how Competitive Analysis is used in Brand Marketing Manager jobs:
  • Performed market research and communicated competitive analysis to cross-functional management team to decide if product offering concept can move to plan.
  • Supported sales teams through presentations, product training, competitive analysis, seasonal promotion planning, distribution marketing and pricing strategy.
  • Research market trends and perform competitive analysis on ways to increase traffic and conversion.
  • Project Lead for branding projects that include Messaging, Customer Interviews, Competitive Analysis, Brand Positioning and Visual Identity.
  • Conducted new product launch including management of R&D pipeline, competitive analysis, positioning statements and rollout.
  • Managed the O Charley s Kids program Researched trends in new menu items and content; conduct competitive analysis.

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35. Brand Strategy

low Demand
Here's how Brand Strategy is used in Brand Marketing Manager jobs:
  • Implemented corporate identity change from individual company to consolidated brand strategy without loss of market share or brand equity.
  • Developed brand strategy and comprehensive sales and marketing plans for Starbucks seasonal customer promotions.
  • Develop and execute strategic marketing plans driving brand strategy through our retail partners and influence the shopper along the path-to-purchase.
  • Managed the social media and blog coordinator, ensuring content complemented the marketing calendar while aligning with brand strategy.
  • Hired to create a brand strategy, and implement guerrilla-marketing tactics toward the successful development of the concept.
  • Create, develop and execute the brand strategy and product launches for major eastern region running events.
  • Ensured brand communications were consistent and aligned with brand strategy, corporate goals, and objectives.
  • Launched Hostess Direct pies as priority white space $2MM growth opportunity for warehouse brand strategy.
  • Establish brand strategy and implemented and execute quarterly product launches around quarterly footwear and apparel launches.
  • Develop high quality and effective marketing materials that align correctly with the overall brand strategy.
  • Brand steward, ensured all communications were consistent and supported the brand and brand strategy.
  • Manage market research projects for assessment of messaging outreach and alignment of brand strategy.
  • Formulated overall brand strategy for both the retail store and the Feathered Friends brand.
  • Collaborated with marketing leadership devising the overall brand strategy for FY2010.
  • Brand strategy and product marketing development for the Performance collection.
  • Create multi-brand strategy to successfully differentiate AMETEK brands from the competition.

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36. Focus Groups

low Demand
Here's how Focus Groups is used in Brand Marketing Manager jobs:
  • Initiated market analysis of brand equity using such tools as brand audit, stakeholder interviews, and community focus groups.
  • Research included brand tracking, segmentation, consumer focus groups, and persona development.
  • Performed monthly competitive analyses, studied focus groups and monitored market trends.
  • Lead market research focus groups prior to product launch.
  • Performed product and competitive research, including focus groups.
  • Facilitated department meetings, creative reviews and focus groups to ensure process efficiencies across several areas of the company.
  • Conducted ethnographies to refine the brief and focus groups to optimize creative.

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37. Youtube

low Demand
Here's how Youtube is used in Brand Marketing Manager jobs:
  • Own and manage monthly reporting, monitor YouTube video counts to ensure our brand partners have delivered in full.
  • Improved app engagement 46% by executing a content marketing strategy utilizing microsites, YouTube, and other social media channels.
  • Garnered 4 million YouTube views through partner channels, implemented BuzzFeed promo, and formed $600,000 partnership with iHeartMedia.
  • Evaluated and redesigned social media strategy based on demographic and financial analysis that that quadrupled number of views on YouTube.
  • Directed and edited YouTube videos showcasing company's product demos and customer testimonials.
  • Developed YouTube Video for marketing purposes.

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38. Email

low Demand
Here's how Email is used in Brand Marketing Manager jobs:
  • Leverage information to foster database marketing strategies and email marketing automation tracks to improve retention and acquisition.
  • Scheduled and created promotions communicated through email blasts with results tracked and used in developing future communications.
  • Identified and developed complimentary marketing partnerships to promote brand awareness and qualitatively increase email database.
  • Developed and implemented email-based sales initiatives resulting in $285K in incremental sales.
  • Partnered with email provider to personalize communication based on consumer activity.
  • Coordinated email marketing campaigns, including testing, reporting and analysis.
  • Manage corporate communication initiatives including weekly email newsletter and blog posts.
  • Developed extensive customer acquisition and retention programs utilizing heavy SEM / SEO refinement, email, affiliates, and street teams.
  • Assist in email campaign design for special projects, posts on various social media sites, and additional company-wide programs.
  • Tested new email strategies with offers, design, and product selection that will overall increase response rate and orders.
  • Directed major marketing pushes including web marketing and redesign, email marketing and direct marketing, and pay-per-click campaigns.
  • Assisted with the email acquisition program which captured 70% of new emails within the first two months.
  • Brand Management: Designed integrated marketing plan that included print, email, SEO/SEM, affiliate marketing.
  • Project manage campaigns utilizing third party vendors - including print, video, email and venue coordination.
  • Sourced new products and established pricing and special offers for all catalogs, emails and sample mailings.
  • Serve as point of contact for list ordering, email, telemarketing and direct mail efforts.
  • Created KPI reporting - credit card applications, club card, email and mobile acquisition dashboard.
  • Managed websites, database, email configurations, hosting and internet for the entire company.
  • Negotiated and implemented email blasts, BOGO promotions, hardware/software bundles, create A+ content.
  • Execute creative marketing campaigns across cross functional channels including, email, social, and paid

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39. Company Website

low Demand
Here's how Company Website is used in Brand Marketing Manager jobs:
  • Developed company website; supervised agency team, wrote copy and designed architecture.
  • Designed and launched initial company website with e-commerce functionality.
  • Maintained and helped development of company website.
  • Spearheaded a graphic and copy redesign of the company website to increase consumer engagement and sales via a more visual layout.
  • Collaborated on packaging design and the design of promotional materials such as print collateral and company website designs.
  • Maintained and coordinated the content of company website to be updated internally.
  • Re-designed and maintained the company website and social media pages.
  • Manage company website, and update content and imagery.
  • Fan base increased 50% over 16 month period Launched new ecommerce Muck Boot Company website

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40. SEM

low Demand
Here's how SEM is used in Brand Marketing Manager jobs:
  • Produced marketing and sales materials including collateral, websites, advertisements and signage.
  • Coordinate & structure print material for upcoming magazine publication and promotional advertisements.
  • Key responsibilities included profit & loss statements and the management of annual $13M Divisional Credit Grant Disbursement System.
  • Provided marketing and sales training and product seminars to Director level staff for existing and new product launches.
  • Improved the customer experience with a new website and interface and leveraged SEM to gain new customers.
  • Mark up, paste, and assemble final layouts to prepare layouts for printing.
  • Managed sponsorship and endorsement relationships with professional golfers on PGA and LPGA tours.
  • Assisted in the formulation of media campaigns and the implementation of several advertisements.
  • Assembled and managed Marketing and Sales team growing group's revenue 222 %.
  • Directed trade show and seminar presence, coordinated and managed executive schedules.
  • Developed logos, brochures, advertisements, letterheads for marketing use.
  • Launched account restructure in SEM, accelerating efficiency.
  • Represented corporate clients as spokesperson at trade shows responsible for disseminating crucial product information to customers and general public.
  • Conduct workshops and training seminars specifically on how to use multi-channel marketing techniques to increase sales and customer satisfaction.
  • Monitor advertisement-response data; prepare presentations for the company Competition research (i.e.
  • Developed messaging for all of Blue Shield's communication channels: resellers, employers, members & advertisements.

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41. Budget Management

low Demand
Here's how Budget Management is used in Brand Marketing Manager jobs:
  • Established budget management and tracking system for the entire marketing department.
  • Budget management of $12M+.
  • Major responsibilities included business analysis and reporting, packaging renovation and budget management.
  • Budget management related to projects and targeted customers.
  • Budget management - Created process for quarterly departmental budget review.
  • Controlled hiring and budget management.

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42. YOY

low Demand
Here's how YOY is used in Brand Marketing Manager jobs:
  • Managed annual marketing budget which grew 100% YOY between 2010 and 2012.
  • Directed important occasion-based research that opened new market opportunities and contributed to YOY volume gains of +4% and +2% respectively
  • Coordinated with subsidiaries all over the world to guide them on how to GTM to achieve a 34% YOY gain.
  • Doubled website traffic YOY and increased qualified lead volume by 800% YTD.
  • Licensed product sales increased 17% and 11% YoY since taking over the portfolio.
  • Web traffic and leads have increased by 90% YoY.

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43. Product Placement

low Demand
Here's how Product Placement is used in Brand Marketing Manager jobs:
  • Managed social media coordinator, website designers, and product placement representatives.
  • Managed agencies: PR, advertising, interactive, media, experiential, seeding, grassroots, video, product placement.
  • Directed outside public relations and design entities, strategic alliances, product placement vendors as well as serving as company spokesperson.
  • Collaborated with Retail Sales to create compelling and profitable retail promotions and increased product placement by over 40%.
  • Determined weekly product placement and messaging for RadioShack's homepage and mobile site.
  • Partnered with store executives to ensure product placement and pricing cycles.
  • Align brand with key sponsorship and product placement opportunities, building equity and driving purchase intent.
  • Secure product placement via trade across various verticals, including television (i.e.

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44. Sales Training

low Demand
Here's how Sales Training is used in Brand Marketing Manager jobs:
  • Produced marketing plans and sales training for manufacturer's and distributor sales representatives.
  • Developed product sales training strategies focused on the most effective way to sell products.
  • Created sales training programs, driving services brand awareness.
  • Facilitated sales training & integration of company acquisition ensuring consistency in sales tools, education materials and promotions.
  • Performed agent sales training/customer training, new product introductions, and developed marketing message.
  • Coordinated monthly internal sales training workshops.

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45. Nielsen

low Demand
Here's how Nielsen is used in Brand Marketing Manager jobs:
  • Utilize AC Nielsen data to pioneer brand presence in relation to internal company, distributor, retailer and key business partners.
  • Identified, analyzed and quantified new business opportunities utilizing marketing trends reports through IRI and Nielsen.
  • Produced and analyzed AC Nielsen and IRI reports.
  • Manage Statistical data from IRI, IPSOS & NIELSEN.
  • Supervised a multi-million advertising campaigns resulting in company rating moving from 3rd to 1st place on California AC Nielsen rating.
  • Identified risks, maximized target infiltration through research and nielsen reports.

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46. External Agencies

low Demand
Here's how External Agencies is used in Brand Marketing Manager jobs:
  • Managed external agencies; directed and managed public relations firm, advertising and promotion agency.
  • Lead creative process with internal and external agencies to ensure marketing materials are on strategy and high quality.
  • Oversee creative, media placement and buys with external agencies and suppliers.
  • Managed external agencies and invoice processing to maintain projects within planned budget.
  • Negotiate contracts and manage the business relationships with external agencies.
  • Manage external agencies for guerilla marketing and research efforts as well as infomercial production and media buying.
  • Manage external agencies and partner relationships including Afcom and BACnet.

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47. Wal-Mart

low Demand
Here's how Wal-Mart is used in Brand Marketing Manager jobs:
  • Launch today is considered by our customers (Wal-Mart) as the gold standard of launches to aspire to.
  • Prepared and delivered sales presentations to such major accounts as Wal-Mart, Target, Kmart and Kohl's.
  • Created a Wal-Mart US and Global Channel Strategy Document which outlines a $150MM opportunity.
  • Participated on three different sales teams that sold product to three individual Wal-Mart buyers.
  • Launched a two-pack DVD for DaVinci Code specifically for Wal-Mart and Target.
  • Grow key accounts such as Wal-Mart, Target, Toys R Us, Kmart, and Amazon.

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48. Annual Budget

low Demand
Here's how Annual Budget is used in Brand Marketing Manager jobs:
  • Devised annual budgets and product forecasting.
  • Maintained annual budgets and P&L for each Brand and submitted to Finance to track monthly and quarterly dollar spending.
  • Developed and administered to annual budget price plan and annual $40M Corporate Credit Grant Disbursement System.
  • Managed advertising and marketing programs (annual budget of $3 million) and 2 direct reports.
  • Managed the annual budget process which included estimates, goals, and reconciliation of accounts.
  • Managed annual budgets, marketing planning, presentations, invoicing process and vendor relations.
  • Lead brand activation event strategy and planning, annual budget $240K.
  • Administered annual budgets of up to $20M.
  • Managed annual budget of $705,000.
  • Managed the brand annual budget, optimizing investment and ensuring financial return.

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49. Business Objectives

low Demand
Here's how Business Objectives is used in Brand Marketing Manager jobs:
  • Lead key strategic brand communication and marketing initiatives to achieve business objectives.
  • Developed messaging frameworks to support campaign and business objectives.

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50. Incremental Sales

low Demand
Here's how Incremental Sales is used in Brand Marketing Manager jobs:
  • Augmented innovative programs to drive incremental sales in club through marketing co-branded credit card, and direct-to-consumer promotions.
  • Created and launched customer marketing programs generating 7% incremental sales for customers who participated.
  • Generated $8 million net incremental sales by developing effective in-store promotional programs.
  • Designed and implemented promotional campaigns rejuvenating classic brands resulting in incremental sales.
  • Developed and launched three new Fusion snack items which brought incremental sales of $1 million in Fiscal 2010 YTD.
  • Launched a one size fits all ankle brace resulting in incremental sales of $5MM.
  • Lead the first GE Home Sealing program, generating over $4MM incremental sales.
  • Partnered with General Mills and Box Tops for Education to drive incremental sales opportunities.
  • Designed and delivered regional customized materials for customers (Olay Total Effects; $10 million incremental sales).

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20 Most Common Skill for a Brand Marketing Manager

Communication Strategies15.7%
Web Content15.1%
New Product Development12.7%
Online8.6%
Revenue Growth8.5%
Market Research5.5%
ROI3.4%
Creative Direction3.4%

Typical Skill-Sets Required For A Brand Marketing Manager

RankSkillPercentage of ResumesPercentage
1
1
Communication Strategies
Communication Strategies
12.3%
12.3%
2
2
Web Content
Web Content
11.8%
11.8%
3
3
New Product Development
New Product Development
9.9%
9.9%
4
4
Online
Online
6.7%
6.7%
5
5
Revenue Growth
Revenue Growth
6.6%
6.6%
6
6
Market Research
Market Research
4.3%
4.3%
7
7
ROI
ROI
2.7%
2.7%
8
8
Creative Direction
Creative Direction
2.6%
2.6%
9
9
Facebook
Facebook
2.6%
2.6%
10
10
Business Development
Business Development
2.5%
2.5%
11
11
Consumer Insights
Consumer Insights
2.4%
2.4%
12
12
Sales Goals
Sales Goals
2%
2%
13
13
Market Share
Market Share
1.8%
1.8%
14
14
Twitter
Twitter
1.7%
1.7%
15
15
Trade Shows
Trade Shows
1.7%
1.7%
16
16
SEO
SEO
1.6%
1.6%
17
17
Customer Service
Customer Service
1.3%
1.3%
18
18
Press Releases
Press Releases
1.3%
1.3%
19
19
Project Management
Project Management
1.2%
1.2%
20
20
Strategic Plan
Strategic Plan
1.2%
1.2%
21
21
POS
POS
1.2%
1.2%
22
22
SKU
SKU
1.1%
1.1%
23
23
Promotional Events
Promotional Events
1.1%
1.1%
24
24
CRM
CRM
1.1%
1.1%
25
25
Special Events
Special Events
1%
1%
26
26
Internal Departments
Internal Departments
0.9%
0.9%
27
27
R
R
0.9%
0.9%
28
28
Annual Sales
Annual Sales
0.9%
0.9%
29
29
Instagram
Instagram
0.8%
0.8%
30
30
KPI
KPI
0.8%
0.8%
31
31
B2C
B2C
0.7%
0.7%
32
32
Direct Reports
Direct Reports
0.7%
0.7%
33
33
Photo Shoots
Photo Shoots
0.7%
0.7%
34
34
Competitive Analysis
Competitive Analysis
0.7%
0.7%
35
35
Brand Strategy
Brand Strategy
0.7%
0.7%
36
36
Focus Groups
Focus Groups
0.6%
0.6%
37
37
Youtube
Youtube
0.6%
0.6%
38
38
Email
Email
0.6%
0.6%
39
39
Company Website
Company Website
0.6%
0.6%
40
40
SEM
SEM
0.6%
0.6%
41
41
Budget Management
Budget Management
0.6%
0.6%
42
42
YOY
YOY
0.6%
0.6%
43
43
Product Placement
Product Placement
0.6%
0.6%
44
44
Sales Training
Sales Training
0.6%
0.6%
45
45
Nielsen
Nielsen
0.5%
0.5%
46
46
External Agencies
External Agencies
0.5%
0.5%
47
47
Wal-Mart
Wal-Mart
0.5%
0.5%
48
48
Annual Budget
Annual Budget
0.5%
0.5%
49
49
Business Objectives
Business Objectives
0.5%
0.5%
50
50
Incremental Sales
Incremental Sales
0.5%
0.5%

24,617 Brand Marketing Manager Jobs

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