We calculated that 10% of Brand Marketing Managers are proficient in Online, Project Management, and Market Research. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Brand Marketing Managers that have these skills listed on their resume here:
- Online, 10%
Worked with outside agency for development of company-wide image database of on-brand photography for online and offline usage.
- Project Management, 8%
Managed the marketing, event management and project management for a variety of accounts within the international 20,000-member organization.
- Market Research, 8%
Performed market research and communicated competitive analysis to cross-functional management team to decide if product offering concept can move to plan.
- Creative Concepts, 7%
Develop creative concepts for all brand work and communications materials.
- Actionable Insights, 4%
Created and implemented customer research strategies with actionable insights gathered from Web-based/e-mail surveys and focus groups.
- KPI, 4%
Created KPI reporting - credit card applications, club card, email and mobile acquisition dashboard.
Most Brand Marketing Managers list "Online," "Project Management," and "Market Research" as skills on their resumes. We go into more details on the most important Brand Marketing Manager responsibilities here: Arguably the most important personality trait for a Brand Marketing Manager to have happens to be Analytical skills. An example from a resume said this about the skill, "Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, other resumes have pointed out that Brand Marketing Managers can use Analytical skills to "Conducted final product line analysis to ensure profitable product strategy decisions. " Another trait important for fulfilling Brand Marketing Manager duties is Communication skills. According to a Brand Marketing Manager resume, "Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." Here's an example of how Brand Marketing Managers are able to utilize Communication skills: "Developed successful creative, branding and internal/external communications initiatives for every product line across CMD (United States and Canada). " Another skill that is quite popular among Brand Marketing Managers is Creativity. This skill is very critical to fulfilling every day responsibilities as is shown in this example from a Brand Marketing Manager resume: "Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This example from a resume shows how this skill is used: "Maintained inventory for the Accutron and Wittnauer product lines. " In order for certain Brand Marketing Manager responsibilities to be completed, the job requires the skill "Interpersonal skills." According to a Brand Marketing Manager resume, "Managers must deal with a range of people in different roles, both inside and outside the organization." As an example, this snippet was taken directly from a resume about how this skill applies: "Integrated project management experience with interpersonal, communications, financial, and leadership skills. " Another common skill for a Brand Marketing Manager to be able to utilize is "Organizational skills." Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members. A Brand Marketing Manager demonstrated the need for this skill by putting this on their resume: "Track performance results and measure against determined KPI's to ensure organizational objectives. "
See the full list of Brand Marketing Manager skills.
We've found that 78.9% of Brand Marketing Managers have earned a bachelor's degree. Furthermore, 14.1% earned their master's degrees before becoming a Brand Marketing Manager. While it's true that most Brand Marketing Managers have a college degree, it's generally impossible to become one with only a high school degree. In fact, one out of every nine Brand Marketing Managers did not spend the extra money to attend college.
Those Brand Marketing Managers who do attend college, typically earn either a Marketing degree or a Business degree. Less commonly earned degrees for Brand Marketing Managers include a Communication degree or a Management degree.
Once you've obtained the level of education you're comfortable with, you might start applying to companies to become a Brand Marketing Manager. We've found that most Brand Marketing Manager resumes include experience from Meta, Salesforce, and Glaxosmithkline Plc. Of recent, Meta had 31 positions open for Brand Marketing Managers. Meanwhile, there are 18 job openings at Salesforce and 6 at Glaxosmithkline Plc.
Since salary is important to some Brand Marketing Managers, it's good to note that they are figured to earn the highest salaries at Keysight, ADP, and Logitech. If you were to take a closer look at Keysight, you'd find that the average Brand Marketing Manager salary is $137,909. Then at ADP, Brand Marketing Managers receive an average salary of $134,991, while the salary at Logitech is $134,068.
View more details on Brand Marketing Manager salaries across the United States.
The industries that Brand Marketing Managers fulfill the most roles in are the Retail and Manufacturing industries. But the highest Brand Marketing Manager annual salary is in the Energy industry, averaging $123,972. In the Manufacturing industry they make $122,914 and average about $121,744 in the Media industry. In conclusion, Brand Marketing Managers who work in the Energy industry earn a 44.6% higher salary than Brand Marketing Managers in the Hospitality industry.