A brand marketing manager is a professional who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.

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Brand Marketing Manager Responsibilities

Here are examples of responsibilities from real brand marketing manager resumes representing typical tasks they are likely to perform in their roles.

  • Serve as champion for digital, CRM and engagement for communications, decision support and product leads.
  • Manage promotional marketing agency for development of all channel-specific POS.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Benchmark celebrity ambassador program by determining KPIs and identifying opportunities across multiple marketing platforms to leverage association and raise brand awareness!
  • Allocate budgets, establish KPIs, and analyze effectiveness of media campaigns across online, print, and TV.
  • Elevate CRM program with internal stakeholders across the matrix with seasonal presentations to showcase work and explain the new technology.
  • Develop extensive customer acquisition and retention programs utilizing heavy SEM / SEO refinement, email, affiliates, and street teams.
  • Analyze consumer engagement data to determine ROI for each initiative.
  • Conduct analyses of marketing tactics to determine effectiveness and ROI.
  • Propose social media strategy and co-manage brand activity on Facebook.
  • Create customized rich web content including oversight of SEO content and developing web-specific videos.
  • Champion innovation in customer service resolution, including social media channels such as Facebook.
  • Provide an efficiency tool by developing a database of compliance-approve letters used by financial consultants to communicate with clients.
  • Interpret and submit findings of IRI data to senior management on a monthly basis.
  • Conduct business planning and operations and IRI market analysis.

Brand Marketing Manager Job Description

Perhaps the hardest question to answer when deciding on a career as a brand marketing manager is "should I become a brand marketing manager?" You might find this info to be helpful. When compared to other jobs, brand marketing manager careers are projected to have a growth rate described as "faster than average" at 8% from 2018 through 2028. This is in accordance with the Bureau of Labor Statistics. What's more, is that the projected number of opportunities that are predicted to become available for a brand marketing manager by 2028 is 21,800.

A brand marketing manager annual salary averages $91,940, which breaks down to $44.2 an hour. However, brand marketing managers can earn anywhere from upwards of $64,000 to $131,000 a year. This means that the top-earning brand marketing managers make $75,000 more than the lowest-earning ones.

Once you've become a brand marketing manager, you may be curious about what other opportunities are out there. Careers aren't one size fits all. For that reason, we discovered some other jobs that you may find appealing. Some jobs you might find interesting include a senior manager of marketing, manager, field marketing, associate brand manager, and marketing lead.

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Brand Marketing Manager Skills and Personality Traits

We calculated that 11% of Brand Marketing Managers are proficient in Brand Marketing, Digital Marketing, and Marketing Campaigns. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.

We break down the percentage of Brand Marketing Managers that have these skills listed on their resume here:

  • Brand Marketing, 11%

    Conceptualized and implemented offline and online brand marketing campaigns for Yahoo!

  • Digital Marketing, 8%

    Prioritize digital marketing efforts and maximize efficacy of lead qualification and assignment.

  • Marketing Campaigns, 6%

    Collaborated with cross-functional teams to provide strategic direction for product development, branding, positioning and implementation of marketing campaigns.

  • Brand Management, 5%

    Developed and implemented brand management strategy with senior management and a design firm.

  • Project Management, 5%

    Managed the marketing, event management and project management for a variety of accounts within the international 20,000-member organization.

  • Integrated Marketing, 5%

    Developed and managed the ABC Carpet marketing and editorial calendars, and integrated marketing calendar.

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Most brand marketing managers list "brand marketing," "digital marketing," and "marketing campaigns" as skills on their resumes. We go into more details on the most important brand marketing manager responsibilities here:

  • Arguably the most important personality trait for a brand marketing manager to have happens to be analytical skills. An example from a resume said this about the skill, "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, other resumes have pointed out that brand marketing managers can use analytical skills to "conducted final product line analysis to ensure profitable product strategy decisions. "
  • Another trait important for fulfilling brand marketing manager duties is communication skills. According to a brand marketing manager resume, "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." Here's an example of how brand marketing managers are able to utilize communication skills: "developed successful creative, branding and internal/external communications initiatives for every product line across cmd (united states and canada). "
  • Another skill that is quite popular among brand marketing managers is creativity. This skill is very critical to fulfilling every day responsibilities as is shown in this example from a brand marketing manager resume: "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This example from a resume shows how this skill is used: "maintained inventory for the accutron and wittnauer product lines. "
  • In order for certain brand marketing manager responsibilities to be completed, the job requires the skill "interpersonal skills." According to a brand marketing manager resume, "managers must deal with a range of people in different roles, both inside and outside the organization." As an example, this snippet was taken directly from a resume about how this skill applies: "integrated project management experience with interpersonal, communications, financial, and leadership skills. "
  • Another common skill for a brand marketing manager to be able to utilize is "organizational skills." Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members. A brand marketing manager demonstrated the need for this skill by putting this on their resume: "develop integrated marketing strategies to support organizational goals and objectives to effectively position the company in front of end the user. "
  • See the full list of brand marketing manager skills.

    We've found that 78.9% of brand marketing managers have earned a bachelor's degree. Furthermore, 14.1% earned their master's degrees before becoming a brand marketing manager. While it's true that most brand marketing managers have a college degree, it's generally impossible to become one with only a high school degree. In fact, one out of every nine brand marketing managers did not spend the extra money to attend college.

    Those brand marketing managers who do attend college, typically earn either a marketing degree or a business degree. Less commonly earned degrees for brand marketing managers include a communication degree or a management degree.

    Once you've obtained the level of education you're comfortable with, you might start applying to companies to become a brand marketing manager. We've found that most brand marketing manager resumes include experience from Google, Amazon, and Nestlé. Of recent, Google had 14 positions open for brand marketing managers. Meanwhile, there are 9 job openings at Amazon and 7 at Nestlé.

    Since salary is important to some brand marketing managers, it's good to note that they are figured to earn the highest salaries at Morgan Lewis, Meta, and Google. If you were to take a closer look at Morgan Lewis, you'd find that the average brand marketing manager salary is $146,021. Then at Meta, brand marketing managers receive an average salary of $143,658, while the salary at Google is $132,977.

    View more details on brand marketing manager salaries across the United States.

    We also looked into companies who hire brand marketing managers from the top 100 educational institutions in the U.S. The top three companies that hire the most from these institutions include P&G;, The Kraft Group, and Unilever.

    In general, brand marketing managers fulfill roles in the manufacturing and technology industries. While employment numbers are high in those industries, the brand marketing manager annual salary is the highest in the media industry with $106,291 as the average salary. Meanwhile, the technology and pharmaceutical industries pay $104,765 and $104,304 respectively. This means that brand marketing managers who are employed in the media industry make 24.9% more than brand marketing managers who work in the hospitality Industry.

    The three companies that hire the most prestigious brand marketing managers are:

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    What Senior Manager Of Marketings Do

    A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.

    In this section, we compare the average brand marketing manager annual salary with that of a senior manager of marketing. Typically, senior managers of marketing earn a $26,410 higher salary than brand marketing managers earn annually.

    While their salaries may differ, one common ground between brand marketing managers and senior managers of marketing are a few of the skills required in each craft. In both careers, employees bring forth skills like brand marketing, digital marketing, and marketing campaigns.

    As far as similarities go, this is where it ends because a brand marketing manager responsibility requires skills such as "consumer insights," "communication strategies," "website content," and "creative briefs." Whereas a senior manager of marketing is skilled in "sr," "patients," "salesforce," and "digital transformation." So if you're looking for what truly separates the two careers, you've found it.

    Senior managers of marketing really shine in the technology industry with an average salary of $126,981. Whereas brand marketing managers tend to make the most money in the media industry with an average salary of $106,291.

    Senior managers of marketing tend to reach higher levels of education than brand marketing managers. In fact, senior managers of marketing are 5.1% more likely to graduate with a Master's Degree and 0.1% more likely to have a Doctoral Degree.

    What Are The Duties Of a Manager, Field Marketing?

    A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.

    Next up, we have the manager, field marketing profession to look over. This career brings along a higher average salary when compared to a brand marketing manager annual salary. In fact, managers, field marketing salary difference is $1,356 higher than the salary of brand marketing managers per year.

    Not everything about these jobs is different. Take their skills, for example. Brand marketing managers and managers, field marketing both include similar skills like "brand marketing," "digital marketing," and "marketing campaigns" on their resumes.

    In addition to the difference in salary, there are some other key differences that are worth noting. For example, brand marketing manager responsibilities are more likely to require skills like "brand management," "consumer insights," "communication strategies," and "kpis." Meanwhile, a manager, field marketing might be skilled in areas such as "salesforce," "demand generation," "lead generation," and "grass." These differences highlight just how different the day-to-day in each role looks.

    On average, managers, field marketing earn a higher salary than brand marketing managers. There are industries that support higher salaries in each profession respectively. Interestingly enough, managers, field marketing earn the most pay in the technology industry with an average salary of $100,565. Whereas, brand marketing managers have higher paychecks in the media industry where they earn an average of $106,291.

    On the topic of education, managers, field marketing earn similar levels of education than brand marketing managers. In general, they're 4.6% less likely to graduate with a Master's Degree and 0.1% less likely to earn a Doctoral Degree.

    How an Associate Brand Manager Compares

    Associate brand managers are responsible for developing and maintaining a company's product or brand. They help the brand manager in all brand-related activities. They typically perform various tasks, which include developing marketing plans and strategies, getting involved in the development of marketing ad campaigns, and creating and maintaining a positive brand image. Additionally, associate brand managers may assist in defining product pricing and packaging and monitor both media and competitive activities. They are also expected to design ad campaigns and report the results of these campaigns to the brand manager.

    The associate brand manager profession generally makes a higher amount of money when compared to the average salary of brand marketing managers. The difference in salaries is associate brand managers making $3,985 higher than brand marketing managers.

    By looking over several brand marketing managers and associate brand managers resumes, we found that both roles utilize similar skills, such as "brand marketing," "digital marketing," and "marketing campaigns." But beyond that the careers look very different.

    Some important key differences between the two careers are a few of the skills necessary to fulfill responsibilities. Some examples from brand marketing manager resumes include skills like "project management," "communication strategies," "kpis," and "strong project management," whereas an associate brand manager might be skilled in "customer service," "sales floor," "loyalty programs," and "minimizes risk. "

    Additionally, associate brand managers earn a higher salary in the manufacturing industry compared to other industries. In this industry, they receive an average salary of $91,777. Additionally, brand marketing managers earn an average salary of $106,291 in the media industry.

    Associate brand managers typically study at higher levels compared with brand marketing managers. For example, they're 7.8% more likely to graduate with a Master's Degree, and 0.4% more likely to earn a Doctoral Degree.

    Description Of a Marketing Lead

    A marketing lead is a professional who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.

    The fourth career we look at typically earns higher pay than brand marketing managers. On average, marketing leads earn a difference of $12,724 higher per year.

    While both brand marketing managers and marketing leads complete day-to-day tasks using similar skills like brand marketing, digital marketing, and marketing campaigns, the two careers also vary in other skills.

    Each job requires different skills like "consumer insights," "communication strategies," "creative briefs," and "strategic thinking," which might show up on a brand marketing manager resume. Whereas marketing lead might include skills like "healthcare," "digital transformation," "salesforce," and "lead generation."

    Now, let's take a closer look at the financials in each career. The technology industry tends to pay more for marketing leads with an average of $118,478. While the highest brand marketing manager annual salary comes from the media industry.

    In general, marketing leads reach similar levels of education when compared to brand marketing managers resumes. Marketing leads are 0.2% more likely to earn their Master's Degree and 0.2% more likely to graduate with a Doctoral Degree.

    What a Brand Marketing Manager Does FAQs

    How Many Years Does It Take To Become A Brand Manager?

    It takes seven to nine years to become a brand manager. This is the time it takes to earn a bachelor's degree and the amount of work experience needed for this role. Most employers want candidates with at least a bachelor's degree and 3 to 5 years of experience in the field.

    What Is The Difference Between A Brand Manager And A Marketing Manager?

    The difference between a brand manager and a marketing manager comes down to their role in promoting the company or product. A brand manager, for example, of the person who builds a brand image.

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