What Does a Brand Marketing Manager Do?

In this section, we compare the average brand marketing manager annual salary with that of a senior manager of marketing. Typically, senior managers of marketing earn a $26,410 higher salary than brand marketing managers earn annually.

While their salaries may differ, one common ground between brand marketing managers and senior managers of marketing are a few of the skills required in each craft. In both careers, employees bring forth skills like brand marketing, digital marketing, and marketing campaigns.

As far as similarities go, this is where it ends because a brand marketing manager responsibility requires skills such as "consumer insights," "communication strategies," "website content," and "creative briefs." Whereas a senior manager of marketing is skilled in "sr," "patients," "salesforce," and "digital transformation." So if you're looking for what truly separates the two careers, you've found it.

Senior managers of marketing really shine in the technology industry with an average salary of $126,981. Whereas brand marketing managers tend to make the most money in the media industry with an average salary of $106,291.

Senior managers of marketing tend to reach higher levels of education than brand marketing managers. In fact, senior managers of marketing are 5.1% more likely to graduate with a Master's Degree and 0.1% more likely to have a Doctoral Degree.

Next up, we have the manager, field marketing profession to look over. This career brings along a higher average salary when compared to a brand marketing manager annual salary. In fact, managers, field marketing salary difference is $1,356 higher than the salary of brand marketing managers per year.

Not everything about these jobs is different. Take their skills, for example. Brand marketing managers and managers, field marketing both include similar skills like "brand marketing," "digital marketing," and "marketing campaigns" on their resumes.

In addition to the difference in salary, there are some other key differences that are worth noting. For example, brand marketing manager responsibilities are more likely to require skills like "brand management," "consumer insights," "communication strategies," and "kpis." Meanwhile, a manager, field marketing might be skilled in areas such as "salesforce," "demand generation," "lead generation," and "grass." These differences highlight just how different the day-to-day in each role looks.

On average, managers, field marketing earn a higher salary than brand marketing managers. There are industries that support higher salaries in each profession respectively. Interestingly enough, managers, field marketing earn the most pay in the technology industry with an average salary of $100,565. Whereas, brand marketing managers have higher paychecks in the media industry where they earn an average of $106,291.

On the topic of education, managers, field marketing earn similar levels of education than brand marketing managers. In general, they're 4.6% less likely to graduate with a Master's Degree and 0.1% less likely to earn a Doctoral Degree.

The associate brand manager profession generally makes a higher amount of money when compared to the average salary of brand marketing managers. The difference in salaries is associate brand managers making $3,985 higher than brand marketing managers.

By looking over several brand marketing managers and associate brand managers resumes, we found that both roles utilize similar skills, such as "brand marketing," "digital marketing," and "marketing campaigns." But beyond that the careers look very different.

Some important key differences between the two careers are a few of the skills necessary to fulfill responsibilities. Some examples from brand marketing manager resumes include skills like "project management," "communication strategies," "kpis," and "strong project management," whereas an associate brand manager might be skilled in "customer service," "sales floor," "loyalty programs," and "minimizes risk. "

Additionally, associate brand managers earn a higher salary in the manufacturing industry compared to other industries. In this industry, they receive an average salary of $91,777. Additionally, brand marketing managers earn an average salary of $106,291 in the media industry.

Associate brand managers typically study at higher levels compared with brand marketing managers. For example, they're 7.8% more likely to graduate with a Master's Degree, and 0.4% more likely to earn a Doctoral Degree.

The fourth career we look at typically earns higher pay than brand marketing managers. On average, marketing leads earn a difference of $12,724 higher per year.

While both brand marketing managers and marketing leads complete day-to-day tasks using similar skills like brand marketing, digital marketing, and marketing campaigns, the two careers also vary in other skills.

Each job requires different skills like "consumer insights," "communication strategies," "creative briefs," and "strategic thinking," which might show up on a brand marketing manager resume. Whereas marketing lead might include skills like "healthcare," "digital transformation," "salesforce," and "lead generation."

Now, let's take a closer look at the financials in each career. The technology industry tends to pay more for marketing leads with an average of $118,478. While the highest brand marketing manager annual salary comes from the media industry.

In general, marketing leads reach similar levels of education when compared to brand marketing managers resumes. Marketing leads are 0.2% more likely to earn their Master's Degree and 0.2% more likely to graduate with a Doctoral Degree.