How To Become A Brand Marketing Specialist: What It Is and Career Path

What is a brand marketing specialist and how to become one

Updated January 8, 2025

3 min read

Quoted experts

Joseph Shields,

Richard Tate

A brand marketing specialist develops marketing materials that cement a brand's identity and increase their revenue by attracting new customers. They help create a distinct visual identity for a brand by developing their logo, site design, and social media accounts. Beyond visual imagery, brand marketing specialists use other techniques to ensure that audiences remember their company such as creating regular social media interactions, improving the brand's SEO (Search Engine Optimization) ranking, and more. Brand marketing specialists need to be skilled in many aspects of marketing. They analyze market insights by conducting their own research, use graphic design tools like Photoshop, and write content.

Most brand marketing specialists start their career by getting a bachelor's degree in marketing or a related field. Some go on to earn a master's degree. Brand marketing specialists also need several years of practical experience in marketing.

Brand marketing specialists earn an average salary of $62,091 a year. They are also in a prime position to earn a promotion to a management position in marketing.

What general advice would you give to a brand marketing specialist?

Joseph Shields

Assistant Professor of Management and Marketing, Carthage College

Consider taking an entry-level sales role. Many marketing majors never consider an entry-level position in sales (especially Business-to-Business Sales), and this can be a big missed opportunity for several reasons. First, many companies require sales experience for their marketing positions, especially for mid/senior management positions. Second, sales experience will make you a better marketer, since you have intimate knowledge of the customer. Finally, who knows, you might love sales, and you will have the potential to make considerably more money than a career in marketing. Through the years, I have had dozens of my students take an entry-level sales position to leverage their experience to get a traditional marketing job, only to discover they loved sales and never pursued a career in marketing.

ScoreBrand Marketing SpecialistUS Average

Salary

5.3

Avg. Salary $67,964

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.0

Race

American Indian and Alaska Native 0.13%

Asian 12.72%

Black or African American 4.90%

Hispanic or Latino 11.68%

Unknown 4.93%

White 65.64%

Gender

female 58.85%

male 41.15%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become a brand marketing specialist

Explore brand marketing specialist education requirements

Most common brand marketing specialist degrees

Bachelor's

77.5 %

Master's

10.1 %

Associate

9.7 %

Start to develop specific brand marketing specialist skills

Skills	Percentages
Brand Marketing	13.22%
Digital Marketing	8.74%
PowerPoint	8.59%
Project Management	7.15%
Integrated Marketing	4.54%

Complete relevant brand marketing specialist training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New brand marketing specialists learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a brand marketing specialist based on U.S. Bureau of Labor Statistics data and data from real brand marketing specialist resumes.

Research brand marketing specialist duties and responsibilities

Manage outreach through social media platforms (Facebook, YouTube, etc.
Develop and manage self-service sales and marketing tools to support all sales channels including B2B and B2C.
Pass out information and giveaways, scan badges and begin key conversations with potential leads for the company.
Pipe valuable company and executive information directly into CRM and filter incoming marketing leads to the appropriate territory/sales associate.

Prepare your brand marketing specialist resume

When your background is strong enough, you can start writing your brand marketing specialist resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a brand marketing specialist resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable brand marketing specialist resume templates

Build a professional brand marketing specialist resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your brand marketing specialist resume.