A brand marketing specialist develops marketing materials that cement a brand's identity and increase their revenue by attracting new customers. They help create a distinct visual identity for a brand by developing their logo, site design, and social media accounts. Beyond visual imagery, brand marketing specialists use other techniques to ensure that audiences remember their company such as creating regular social media interactions, improving the brand's SEO (Search Engine Optimization) ranking, and more. Brand marketing specialists need to be skilled in many aspects of marketing. They analyze market insights by conducting their own research, use graphic design tools like Photoshop, and write content.
Most brand marketing specialists start their career by getting a bachelor's degree in marketing or a related field. Some go on to earn a master's degree. Brand marketing specialists also need several years of practical experience in marketing.
Brand marketing specialists earn an average salary of $62,091 a year. They are also in a prime position to earn a promotion to a management position in marketing.
There is more than meets the eye when it comes to being a brand marketing specialist. For example, did you know that they make an average of $30.95 an hour? That's $64,370 a year!
Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.
There are certain skills that many brand marketing specialists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed detail oriented, analytical skills and communication skills.
When it comes to the most important skills required to be a brand marketing specialist, we found that a lot of resumes listed 14.6% of brand marketing specialists included powerpoint, while 12.1% of resumes included project management, and 5.1% of resumes included graphic design. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the brand marketing specialist job title. But what industry to start with? Most brand marketing specialists actually find jobs in the retail and manufacturing industries.
If you're interested in becoming a brand marketing specialist, one of the first things to consider is how much education you need. We've determined that 72.1% of brand marketing specialists have a bachelor's degree. In terms of higher education levels, we found that 9.6% of brand marketing specialists have master's degrees. Even though most brand marketing specialists have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a brand marketing specialist. When we researched the most common majors for a brand marketing specialist, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on brand marketing specialist resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a brand marketing specialist. In fact, many brand marketing specialist jobs require experience in a role such as internship. Meanwhile, many brand marketing specialists also have previous career experience in roles such as marketing internship or marketing coordinator.