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Brand Marketing Specialist Careers

A brand marketing specialist develops marketing materials that cement a brand's identity and increase their revenue by attracting new customers. They help create a distinct visual identity for a brand by developing their logo, site design, and social media accounts. Beyond visual imagery, brand marketing specialists use other techniques to ensure that audiences remember their company such as creating regular social media interactions, improving the brand's SEO (Search Engine Optimization) ranking, and more. Brand marketing specialists need to be skilled in many aspects of marketing. They analyze market insights by conducting their own research, use graphic design tools like Photoshop, and write content.

Most brand marketing specialists start their career by getting a bachelor's degree in marketing or a related field. Some go on to earn a master's degree. Brand marketing specialists also need several years of practical experience in marketing.

Brand marketing specialists earn an average salary of $62,091 a year. They are also in a prime position to earn a promotion to a management position in marketing.

There is more than meets the eye when it comes to being a brand marketing specialist. For example, did you know that they make an average of $30.95 an hour? That's $64,370 a year!

Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.

What Does a Brand Marketing Specialist Do

There are certain skills that many brand marketing specialists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed detail oriented, analytical skills and communication skills.

When it comes to the most important skills required to be a brand marketing specialist, we found that a lot of resumes listed 14.6% of brand marketing specialists included powerpoint, while 12.1% of resumes included project management, and 5.1% of resumes included graphic design. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the brand marketing specialist job title. But what industry to start with? Most brand marketing specialists actually find jobs in the retail and manufacturing industries.

How To Become a Brand Marketing Specialist

If you're interested in becoming a brand marketing specialist, one of the first things to consider is how much education you need. We've determined that 72.1% of brand marketing specialists have a bachelor's degree. In terms of higher education levels, we found that 9.6% of brand marketing specialists have master's degrees. Even though most brand marketing specialists have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a brand marketing specialist. When we researched the most common majors for a brand marketing specialist, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on brand marketing specialist resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a brand marketing specialist. In fact, many brand marketing specialist jobs require experience in a role such as internship. Meanwhile, many brand marketing specialists also have previous career experience in roles such as marketing internship or marketing coordinator.

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Average Salary
$64,370
Average Salary
Job Growth Rate
20%
Job Growth Rate
Job Openings
38,327
Job Openings

Brand Marketing Specialist Career Paths

Top Careers Before Brand Marketing Specialist

Top Careers After Brand Marketing Specialist

Brand Marketing Specialist Jobs You Might Like

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Brand Marketing Specialist

Brand Marketing Specialists in America make an average salary of $64,370 per year or $31 per hour. The top 10 percent makes over $94,000 per year, while the bottom 10 percent under $43,000 per year.
Average Salary
$64,370
Find Your Salary Estimate
How much should you be earning as an Architect? Use Zippia's Salary Calculator to get an estimation of how much you should be earning.

Best Paying Cities

City
ascdesc
Average Salarydesc
Redmond, WA
Salary Range57k - 108k$79k$79,426
New York, NY
Salary Range59k - 104k$79k$78,811
Worcester, MA
Salary Range55k - 99k$74k$74,350
San Francisco, CA
Salary Range48k - 93k$68k$67,569
Austin, TX
Salary Range47k - 81k$62k$62,390
Beaverton, OR
Salary Range44k - 84k$62k$61,599
$27k
$108k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Brand Experience and Marketing Specialist
Brand Experience and Marketing Specialist
Los Sundays Familia, LLC
Los Sundays Familia, LLC
02/26/2021
02/26/2021
$70,00002/26/2021
$70,000
Brand Marketing Specialist
Brand Marketing Specialist
Randstad
Randstad
01/30/2021
01/30/2021
$62,61001/30/2021
$62,610
Brand Marketing Specialist
Brand Marketing Specialist
Joe Bananas NYC LLC
Joe Bananas NYC LLC
01/08/2021
01/08/2021
$84,00001/08/2021
$84,000
Brand Marketing Specialist
Brand Marketing Specialist
Ruby's Midtown LLC
Ruby's Midtown LLC
12/21/2020
12/21/2020
$73,20012/21/2020
$73,200
Brand Marketing Specialist
Brand Marketing Specialist
Spherion
Spherion
12/18/2020
12/18/2020
$41,74012/18/2020
$41,740
See More Recent Salaries

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Brand Marketing Specialist Demographics

Gender

female

55.9 %

male

37.8 %

unknown

6.4 %

Ethnicity

White

69.5 %

Asian

11.4 %

Hispanic or Latino

10.6 %

Foreign Languages Spoken

Spanish

38.5 %

Mandarin

11.5 %

German

9.6 %
See More Demographics

Brand Marketing Specialist Education

Majors

Business
21.4 %
Marketing
20.7 %

Degrees

Bachelors

72.1 %

Masters

9.6 %

Associate

9.2 %

Top Colleges for Brand Marketing Specialists

1. University of Georgia

Athens, GA • Public

In-State Tuition
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI • Public

In-State Tuition
$10,555
Enrollment
30,360

4. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

5. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

6. University of Maryland - College Park

College Park, MD • Public

In-State Tuition
$10,595
Enrollment
30,184

7. University of Minnesota - Twin Cities

Minneapolis, MN • Public

In-State Tuition
$14,760
Enrollment
31,451

8. Ball State University

Muncie, IN • Public

In-State Tuition
$9,896
Enrollment
15,529

9. Purdue University

West Lafayette, IN • Public

In-State Tuition
$9,992
Enrollment
33,495

10. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166
See More Education Info

Online Courses For Brand Marketing Specialist That You May Like

Become a Product Marketing Manager Product Management
udemy
4.2
(360)

Product Marketing Strategy: Marketing New Product: Product to Market: Product Promotion: New Product Launch Strategy...

Branding & Marketing for Startups: Learn How To Stand Out
udemy
4.2
(1,465)

Branding & Marketing Insights: Learn Top Brand Design Strategies To Build Physical Product Brand & Grow Your Business...

New Product Development
edX (Global)

An effective process for conceiving, developing and launching new products or services is critical to becoming competitive in most industries. This course includes key concepts like new product development strategy, types of product development strategies and steps. This course involves (a) Organizational integration of the work of functional specialists, industrial designers, and other key participants within the firm. (b) Reducing the time-to-market while meeting cost and quality targets. ...

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Job type you want
Full Time
Part Time
Internship
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Top Skills For a Brand Marketing Specialist

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 14.6% of brand marketing specialists listed powerpoint on their resume, but soft skills such as detail oriented and analytical skills are important as well.

Best States For a Brand Marketing Specialist

Some places are better than others when it comes to starting a career as a brand marketing specialist. The best states for people in this position are New Jersey, Rhode Island, Connecticut, and Delaware. Brand marketing specialists make the most in New Jersey with an average salary of $84,601. Whereas in Rhode Island and Connecticut, they would average $83,865 and $80,999, respectively. While brand marketing specialists would only make an average of $79,568 in Delaware, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Rhode Island

Total Brand Marketing Specialist Jobs:
240
Highest 10% Earn:
$142,000
Location Quotient:
1.23
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Delaware

Total Brand Marketing Specialist Jobs:
279
Highest 10% Earn:
$132,000
Location Quotient:
1.38
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Connecticut

Total Brand Marketing Specialist Jobs:
680
Highest 10% Earn:
$137,000
Location Quotient:
1.27
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Brand Marketing Specialist Employers

1. Nike
4.9
Avg. Salary: 
$77,114
Brand Marketing Specialists Hired: 
9+
2. Legacy Marketing Group
4.3
Avg. Salary: 
$66,598
Brand Marketing Specialists Hired: 
7+
3. United States Postal Service
3.8
Avg. Salary: 
$67,921
Brand Marketing Specialists Hired: 
6+
4. Contractors
4.6
Avg. Salary: 
$77,647
Brand Marketing Specialists Hired: 
5+
5. Monster Beverage
4.4
Avg. Salary: 
$79,354
Brand Marketing Specialists Hired: 
4+
6. Nordstrom
4.6
Avg. Salary: 
$79,368
Brand Marketing Specialists Hired: 
4+

Brand Marketing Specialist Videos

Updated October 2, 2020