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The differences between brand marketing specialists and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a brand marketing specialist, becoming a brand marketing manager takes usually requires 8-10 years. Additionally, a brand marketing manager has an average salary of $91,940, which is higher than the $67,964 average annual salary of a brand marketing specialist.
The top three skills for a brand marketing specialist include brand marketing, digital marketing and powerpoint. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Brand Marketing Specialist | Brand Marketing Manager | |
| Yearly salary | $67,964 | $91,940 |
| Hourly rate | $32.67 | $44.20 |
| Growth rate | 19% | 10% |
| Number of jobs | 90,778 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A brand marketing specialist is in charge of developing marketing materials and programs through extensive market research and analysis. They typically create marketing plans for brand awareness and sales growth, coordinate with different experts, devise strategies to convey the brand's message, manage budgets and schedules, and perform support tasks for staff. Furthermore, as a brand marketing specialist, it is essential to make decisions while adhering to the company's policies and regulations, including its vision and mission.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Brand marketing specialists and brand marketing managers have different pay scales, as shown below.
| Brand Marketing Specialist | Brand Marketing Manager | |
| Average salary | $67,964 | $91,940 |
| Salary range | Between $49,000 And $93,000 | Between $64,000 And $131,000 |
| Highest paying City | Redmond, WA | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | Wasserman | Morgan Lewis |
| Best paying industry | Energy | Media |
There are a few differences between a brand marketing specialist and a brand marketing manager in terms of educational background:
| Brand Marketing Specialist | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between brand marketing specialists' and brand marketing managers' demographics:
| Brand Marketing Specialist | Brand Marketing Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 41.1% Female, 58.9% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 12.7% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |