Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between brand marketing specialists and brand specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a brand marketing specialist and a brand specialist. Additionally, a brand marketing specialist has an average salary of $67,964, which is higher than the $57,729 average annual salary of a brand specialist.
The top three skills for a brand marketing specialist include brand marketing, digital marketing and powerpoint. The most important skills for a brand specialist are powerpoint, CRM, and customer satisfaction.
| Brand Marketing Specialist | Brand Specialist | |
| Yearly salary | $67,964 | $57,729 |
| Hourly rate | $32.67 | $27.75 |
| Growth rate | 19% | 19% |
| Number of jobs | 90,778 | 69,687 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 67% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A brand marketing specialist is in charge of developing marketing materials and programs through extensive market research and analysis. They typically create marketing plans for brand awareness and sales growth, coordinate with different experts, devise strategies to convey the brand's message, manage budgets and schedules, and perform support tasks for staff. Furthermore, as a brand marketing specialist, it is essential to make decisions while adhering to the company's policies and regulations, including its vision and mission.
A brand specialist is responsible for promoting the goods and services of an organization to various market platforms, identifying effective business strategies to increase brand awareness to the public. Brand specialists work closely with the marketing and sales team to develop sales pitches and techniques to grow revenues and profits for the brand. They also review digital content and visual promotions, ensuring that everything adheres to internal guidelines and state regulations. A brand specialist must have excellent communication and organizational skills, especially in coordinating with the clients for progress updates and brand sales reports.
Brand marketing specialists and brand specialists have different pay scales, as shown below.
| Brand Marketing Specialist | Brand Specialist | |
| Average salary | $67,964 | $57,729 |
| Salary range | Between $49,000 And $93,000 | Between $33,000 And $99,000 |
| Highest paying City | Redmond, WA | New York, NY |
| Highest paying state | Washington | New Jersey |
| Best paying company | Wasserman | Square |
| Best paying industry | Energy | - |
There are a few differences between a brand marketing specialist and a brand specialist in terms of educational background:
| Brand Marketing Specialist | Brand Specialist | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 67% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | - |
Here are the differences between brand marketing specialists' and brand specialists' demographics:
| Brand Marketing Specialist | Brand Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 41.1% Female, 58.9% | Male, 47.9% Female, 52.1% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 12.7% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.5% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |