Brand marketing specialist vs certified medical technician

The differences between brand marketing specialists and certified medical technicians can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a brand marketing specialist, becoming a certified medical technician takes usually requires 6-12 months. Additionally, a brand marketing specialist has an average salary of $67,964, which is higher than the $38,859 average annual salary of a certified medical technician.

The top three skills for a brand marketing specialist include brand marketing, digital marketing and powerpoint. The most important skills for a certified medical technician are patients, vital signs, and CPR.

Brand marketing specialist vs certified medical technician overview

	Brand Marketing Specialist	Certified Medical Technician
Yearly salary	$67,964	$38,859
Hourly rate	$32.67	$18.68
Growth rate	19%	5%
Number of jobs	90,778	164,424
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 28%
Average age	37	44
Years of experience	6	12

What does a brand marketing specialist do?

A brand marketing specialist is in charge of developing marketing materials and programs through extensive market research and analysis. They typically create marketing plans for brand awareness and sales growth, coordinate with different experts, devise strategies to convey the brand's message, manage budgets and schedules, and perform support tasks for staff. Furthermore, as a brand marketing specialist, it is essential to make decisions while adhering to the company's policies and regulations, including its vision and mission.

What does a certified medical technician do?

Certified Medical Technicians are specialists in medical diagnoses by performing laboratory testing and analysis for hospitals and physicians. Their duties include lab sanitization to prepare for testing and collection, recording medical samples for testing, specimen preparation, blood drawing for donation and testing, and assisting physicians with sample collection as well as equipment handling in surgical rooms. They must also understand how to use complex and sensitive testing equipment such as cell counters, analyzers, microscopes, and centrifuges.

Brand marketing specialist vs certified medical technician salary

Brand marketing specialists and certified medical technicians have different pay scales, as shown below.

	Brand Marketing Specialist	Certified Medical Technician
Average salary	$67,964	$38,859
Salary range	Between $49,000 And $93,000	Between $28,000 And $53,000
Highest paying City	Redmond, WA	Denton, TX
Highest paying state	Washington	Alaska
Best paying company	Wasserman	Favorite Healthcare Staffing
Best paying industry	Energy	Health Care

Differences between brand marketing specialist and certified medical technician education

There are a few differences between a brand marketing specialist and a certified medical technician in terms of educational background:

	Brand Marketing Specialist	Certified Medical Technician
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 28%
Most common major	Marketing	Nursing
Most common college	University of Georgia	University of Connecticut

Brand marketing specialist vs certified medical technician demographics

Here are the differences between brand marketing specialists' and certified medical technicians' demographics:

	Brand Marketing Specialist	Certified Medical Technician
Average age	37	44
Gender ratio	Male, 41.1% Female, 58.9%	Male, 20.4% Female, 79.6%
Race ratio	Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 12.7% White, 65.6% American Indian and Alaska Native, 0.1%	Black or African American, 15.9% Unknown, 5.0% Hispanic or Latino, 14.6% Asian, 10.0% White, 53.8% American Indian and Alaska Native, 0.8%
LGBT Percentage	10%	8%

Differences between brand marketing specialist and certified medical technician duties and responsibilities

Brand marketing specialist example responsibilities.

Manage outreach through social media platforms (Facebook, YouTube, etc.
Develop and manage self-service sales and marketing tools to support all sales channels including B2B and B2C.
Pass out information and giveaways, scan badges and begin key conversations with potential leads for the company.
Pipe valuable company and executive information directly into CRM and filter incoming marketing leads to the appropriate territory/sales associate.
Leverage social media platforms (facebook, twitter, instagram) to generate brand recognition and enthusiasm.
Create company logo, including developing print ads, WOM, social media buzz, for rental properties.

Certified medical technician example responsibilities.

Maintain the cleanliness of storage areas, trays, centrifuges, refrigerators, freezers and work area.
Administer medications to patients according to their medication record as scheduled, as needed according to physician orders.
Perform laboratory test and procedures in areas including chemistry, hematology, urinalysis, coagulation, serology, and bacteriology.
Perform first aid and apply CPR when necessary.
Perform first aid or CPR during medical emergencies until paramedics arrive.
Assist the residents in their ADL needs and prepare their meals.

Brand marketing specialist vs certified medical technician skills

Common brand marketing specialist skills

Brand Marketing, 13%
Digital Marketing, 9%
PowerPoint, 9%
Project Management, 7%
Integrated Marketing, 5%
Marketing Campaigns, 4%

Common certified medical technician skills

Patients, 17%
Vital Signs, 12%
CPR, 8%
Administer Medications, 7%
Resident Care, 6%
HIPAA, 6%

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Brand Marketing Specialist vs Certified Medical Technician

Updated January 8, 2025

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