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The differences between brand marketing specialists and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a brand marketing specialist and a digital marketing specialist. Additionally, a brand marketing specialist has an average salary of $67,964, which is higher than the $60,359 average annual salary of a digital marketing specialist.
The top three skills for a brand marketing specialist include brand marketing, digital marketing and powerpoint. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Brand Marketing Specialist | Digital Marketing Specialist | |
| Yearly salary | $67,964 | $60,359 |
| Hourly rate | $32.67 | $29.02 |
| Growth rate | 19% | 19% |
| Number of jobs | 90,778 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A brand marketing specialist is in charge of developing marketing materials and programs through extensive market research and analysis. They typically create marketing plans for brand awareness and sales growth, coordinate with different experts, devise strategies to convey the brand's message, manage budgets and schedules, and perform support tasks for staff. Furthermore, as a brand marketing specialist, it is essential to make decisions while adhering to the company's policies and regulations, including its vision and mission.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Brand marketing specialists and digital marketing specialists have different pay scales, as shown below.
| Brand Marketing Specialist | Digital Marketing Specialist | |
| Average salary | $67,964 | $60,359 |
| Salary range | Between $49,000 And $93,000 | Between $44,000 And $81,000 |
| Highest paying City | Redmond, WA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Wasserman | Meta |
| Best paying industry | Energy | Finance |
There are a few differences between a brand marketing specialist and a digital marketing specialist in terms of educational background:
| Brand Marketing Specialist | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 76% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between brand marketing specialists' and digital marketing specialists' demographics:
| Brand Marketing Specialist | Digital Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 41.1% Female, 58.9% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 12.7% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |