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The differences between brand marketing specialists and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a brand marketing specialist and a marketing analyst. Additionally, a brand marketing specialist has an average salary of $67,964, which is higher than the $59,380 average annual salary of a marketing analyst.
The top three skills for a brand marketing specialist include brand marketing, digital marketing and powerpoint. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.
| Brand Marketing Specialist | Marketing Analyst | |
| Yearly salary | $67,964 | $59,380 |
| Hourly rate | $32.67 | $28.55 |
| Growth rate | 19% | 19% |
| Number of jobs | 90,778 | 95,650 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A brand marketing specialist is in charge of developing marketing materials and programs through extensive market research and analysis. They typically create marketing plans for brand awareness and sales growth, coordinate with different experts, devise strategies to convey the brand's message, manage budgets and schedules, and perform support tasks for staff. Furthermore, as a brand marketing specialist, it is essential to make decisions while adhering to the company's policies and regulations, including its vision and mission.
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Brand marketing specialists and marketing analysts have different pay scales, as shown below.
| Brand Marketing Specialist | Marketing Analyst | |
| Average salary | $67,964 | $59,380 |
| Salary range | Between $49,000 And $93,000 | Between $41,000 And $84,000 |
| Highest paying City | Redmond, WA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Wasserman | Meta |
| Best paying industry | Energy | Finance |
There are a few differences between a brand marketing specialist and a marketing analyst in terms of educational background:
| Brand Marketing Specialist | Marketing Analyst | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 78% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between brand marketing specialists' and marketing analysts' demographics:
| Brand Marketing Specialist | Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 41.1% Female, 58.9% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 12.7% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |