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The differences between brand marketing specialists and marketing and sales associates can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a brand marketing specialist and a marketing and sales associate. Additionally, a brand marketing specialist has an average salary of $67,964, which is higher than the $45,665 average annual salary of a marketing and sales associate.
The top three skills for a brand marketing specialist include brand marketing, digital marketing and powerpoint. The most important skills for a marketing and sales associate are customer satisfaction, digital marketing, and customer service.
| Brand Marketing Specialist | Marketing And Sales Associate | |
| Yearly salary | $67,964 | $45,665 |
| Hourly rate | $32.67 | $21.95 |
| Growth rate | 19% | 19% |
| Number of jobs | 90,778 | 300,744 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A brand marketing specialist is in charge of developing marketing materials and programs through extensive market research and analysis. They typically create marketing plans for brand awareness and sales growth, coordinate with different experts, devise strategies to convey the brand's message, manage budgets and schedules, and perform support tasks for staff. Furthermore, as a brand marketing specialist, it is essential to make decisions while adhering to the company's policies and regulations, including its vision and mission.
A marketing and sales associate specializes in devising strategies to reach sales targets while building strong relationships with clients. Their responsibilities typically revolve around reaching out to clients through calls and correspondence, producing sales reports and forecasts, coordinating with various marketing personnel, and analyzing the current marketing trends and conditions to identify new opportunities. It is also essential to maintain records of all transactions and monitor the performance of marketing campaigns to be aware of areas that need improvement. Furthermore, it is vital to prioritize customer satisfaction and brand awareness, all while adhering to the company's policies and regulations.
Brand marketing specialists and marketing and sales associates have different pay scales, as shown below.
| Brand Marketing Specialist | Marketing And Sales Associate | |
| Average salary | $67,964 | $45,665 |
| Salary range | Between $49,000 And $93,000 | Between $30,000 And $69,000 |
| Highest paying City | Redmond, WA | Washington, DC |
| Highest paying state | Washington | Washington |
| Best paying company | Wasserman | McKinsey & Company Inc |
| Best paying industry | Energy | Technology |
There are a few differences between a brand marketing specialist and a marketing and sales associate in terms of educational background:
| Brand Marketing Specialist | Marketing And Sales Associate | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between brand marketing specialists' and marketing and sales associates' demographics:
| Brand Marketing Specialist | Marketing And Sales Associate | |
| Average age | 37 | 37 |
| Gender ratio | Male, 41.1% Female, 58.9% | Male, 45.6% Female, 54.4% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 12.7% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |