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The differences between brand marketing specialists and marketing and sales coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a brand marketing specialist and a marketing and sales coordinator. Additionally, a brand marketing specialist has an average salary of $67,964, which is higher than the $45,306 average annual salary of a marketing and sales coordinator.
The top three skills for a brand marketing specialist include brand marketing, digital marketing and powerpoint. The most important skills for a marketing and sales coordinator are trade shows, customer service, and marketing campaigns.
| Brand Marketing Specialist | Marketing And Sales Coordinator | |
| Yearly salary | $67,964 | $45,306 |
| Hourly rate | $32.67 | $21.78 |
| Growth rate | 19% | 19% |
| Number of jobs | 90,778 | 89,923 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A brand marketing specialist is in charge of developing marketing materials and programs through extensive market research and analysis. They typically create marketing plans for brand awareness and sales growth, coordinate with different experts, devise strategies to convey the brand's message, manage budgets and schedules, and perform support tasks for staff. Furthermore, as a brand marketing specialist, it is essential to make decisions while adhering to the company's policies and regulations, including its vision and mission.
A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.
Brand marketing specialists and marketing and sales coordinators have different pay scales, as shown below.
| Brand Marketing Specialist | Marketing And Sales Coordinator | |
| Average salary | $67,964 | $45,306 |
| Salary range | Between $49,000 And $93,000 | Between $33,000 And $61,000 |
| Highest paying City | Redmond, WA | Alameda, CA |
| Highest paying state | Washington | Delaware |
| Best paying company | Wasserman | AIG |
| Best paying industry | Energy | Professional |
There are a few differences between a brand marketing specialist and a marketing and sales coordinator in terms of educational background:
| Brand Marketing Specialist | Marketing And Sales Coordinator | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 78% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between brand marketing specialists' and marketing and sales coordinators' demographics:
| Brand Marketing Specialist | Marketing And Sales Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 41.1% Female, 58.9% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 12.7% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |