Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between brand marketing specialists and marketing communications specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a brand marketing specialist and a marketing communications specialist. Additionally, a brand marketing specialist has an average salary of $67,964, which is higher than the $53,993 average annual salary of a marketing communications specialist.
The top three skills for a brand marketing specialist include brand marketing, digital marketing and powerpoint. The most important skills for a marketing communications specialist are digital marketing, project management, and graphic design.
| Brand Marketing Specialist | Marketing Communications Specialist | |
| Yearly salary | $67,964 | $53,993 |
| Hourly rate | $32.67 | $25.96 |
| Growth rate | 19% | 19% |
| Number of jobs | 90,778 | 95,444 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A brand marketing specialist is in charge of developing marketing materials and programs through extensive market research and analysis. They typically create marketing plans for brand awareness and sales growth, coordinate with different experts, devise strategies to convey the brand's message, manage budgets and schedules, and perform support tasks for staff. Furthermore, as a brand marketing specialist, it is essential to make decisions while adhering to the company's policies and regulations, including its vision and mission.
A marketing communications specialist is an individual who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.
Brand marketing specialists and marketing communications specialists have different pay scales, as shown below.
| Brand Marketing Specialist | Marketing Communications Specialist | |
| Average salary | $67,964 | $53,993 |
| Salary range | Between $49,000 And $93,000 | Between $36,000 And $80,000 |
| Highest paying City | Redmond, WA | Seattle, WA |
| Highest paying state | Washington | Delaware |
| Best paying company | Wasserman | Apple |
| Best paying industry | Energy | Technology |
There are a few differences between a brand marketing specialist and a marketing communications specialist in terms of educational background:
| Brand Marketing Specialist | Marketing Communications Specialist | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Most common major | Marketing | Communication |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between brand marketing specialists' and marketing communications specialists' demographics:
| Brand Marketing Specialist | Marketing Communications Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 41.1% Female, 58.9% | Male, 28.0% Female, 72.0% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 12.7% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |