Brand marketing specialist vs marketing consultant

The differences between brand marketing specialists and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a brand marketing specialist and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $67,964 average annual salary of a brand marketing specialist.

The top three skills for a brand marketing specialist include brand marketing, digital marketing and powerpoint. The most important skills for a marketing consultant are customer service, web content, and media sales.

Brand marketing specialist vs marketing consultant overview

	Brand Marketing Specialist	Marketing Consultant
Yearly salary	$67,964	$70,593
Hourly rate	$32.67	$33.94
Growth rate	19%	19%
Number of jobs	90,778	88,935
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 75%
Average age	37	37
Years of experience	6	6

What does a brand marketing specialist do?

A brand marketing specialist is in charge of developing marketing materials and programs through extensive market research and analysis. They typically create marketing plans for brand awareness and sales growth, coordinate with different experts, devise strategies to convey the brand's message, manage budgets and schedules, and perform support tasks for staff. Furthermore, as a brand marketing specialist, it is essential to make decisions while adhering to the company's policies and regulations, including its vision and mission.

What does a marketing consultant do?

A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

Brand marketing specialist vs marketing consultant salary

Brand marketing specialists and marketing consultants have different pay scales, as shown below.

	Brand Marketing Specialist	Marketing Consultant
Average salary	$67,964	$70,593
Salary range	Between $49,000 And $93,000	Between $44,000 And $112,000
Highest paying City	Redmond, WA	Wilmington, DE
Highest paying state	Washington	Delaware
Best paying company	Wasserman	Meta
Best paying industry	Energy	Technology

Differences between brand marketing specialist and marketing consultant education

There are a few differences between a brand marketing specialist and a marketing consultant in terms of educational background:

	Brand Marketing Specialist	Marketing Consultant
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 75%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Brand marketing specialist vs marketing consultant demographics

Here are the differences between brand marketing specialists' and marketing consultants' demographics:

	Brand Marketing Specialist	Marketing Consultant
Average age	37	37
Gender ratio	Male, 41.1% Female, 58.9%	Male, 46.0% Female, 54.0%
Race ratio	Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 12.7% White, 65.6% American Indian and Alaska Native, 0.1%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between brand marketing specialist and marketing consultant duties and responsibilities

Brand marketing specialist example responsibilities.

Manage outreach through social media platforms (Facebook, YouTube, etc.
Develop and manage self-service sales and marketing tools to support all sales channels including B2B and B2C.
Pass out information and giveaways, scan badges and begin key conversations with potential leads for the company.
Pipe valuable company and executive information directly into CRM and filter incoming marketing leads to the appropriate territory/sales associate.
Leverage social media platforms (facebook, twitter, instagram) to generate brand recognition and enthusiasm.
Create company logo, including developing print ads, WOM, social media buzz, for rental properties.

Marketing consultant example responsibilities.

Contact inbound leads using HubSpot.
Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
Manage online affiliate marketing tactics utilizing blogs and PPC campaigns

Brand marketing specialist vs marketing consultant skills

Common brand marketing specialist skills

Brand Marketing, 13%
Digital Marketing, 9%
PowerPoint, 9%
Project Management, 7%
Integrated Marketing, 5%
Marketing Campaigns, 4%

Common marketing consultant skills

Customer Service, 12%
Web Content, 10%
Media Sales, 10%
Digital Marketing, 8%
Marketing Campaigns, 6%
Salesforce Marketing Cloud, 4%

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Brand Marketing Specialist
Brand Marketing Specialist vs Marketing Consultant

Updated January 8, 2025

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