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The differences between brand marketing specialists and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a brand marketing specialist and a marketing coordinator. Additionally, a brand marketing specialist has an average salary of $67,964, which is higher than the $48,326 average annual salary of a marketing coordinator.
The top three skills for a brand marketing specialist include brand marketing, digital marketing and powerpoint. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.
| Brand Marketing Specialist | Marketing Coordinator | |
| Yearly salary | $67,964 | $48,326 |
| Hourly rate | $32.67 | $23.23 |
| Growth rate | 19% | 19% |
| Number of jobs | 90,778 | 91,281 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 80% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A brand marketing specialist is in charge of developing marketing materials and programs through extensive market research and analysis. They typically create marketing plans for brand awareness and sales growth, coordinate with different experts, devise strategies to convey the brand's message, manage budgets and schedules, and perform support tasks for staff. Furthermore, as a brand marketing specialist, it is essential to make decisions while adhering to the company's policies and regulations, including its vision and mission.
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
Brand marketing specialists and marketing coordinators have different pay scales, as shown below.
| Brand Marketing Specialist | Marketing Coordinator | |
| Average salary | $67,964 | $48,326 |
| Salary range | Between $49,000 And $93,000 | Between $34,000 And $67,000 |
| Highest paying City | Redmond, WA | New York, NY |
| Highest paying state | Washington | New Jersey |
| Best paying company | Wasserman | Keller Williams Capital Properties |
| Best paying industry | Energy | Technology |
There are a few differences between a brand marketing specialist and a marketing coordinator in terms of educational background:
| Brand Marketing Specialist | Marketing Coordinator | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 80% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between brand marketing specialists' and marketing coordinators' demographics:
| Brand Marketing Specialist | Marketing Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 41.1% Female, 58.9% | Male, 27.4% Female, 72.6% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 12.7% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |