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The differences between brand marketing specialists and marketing executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a brand marketing specialist, becoming a marketing executive takes usually requires 8-10 years. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $67,964 average annual salary of a brand marketing specialist.
The top three skills for a brand marketing specialist include brand marketing, digital marketing and powerpoint. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| Brand Marketing Specialist | Marketing Executive | |
| Yearly salary | $67,964 | $73,499 |
| Hourly rate | $32.67 | $35.34 |
| Growth rate | 19% | 10% |
| Number of jobs | 90,778 | 145,040 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 70% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A brand marketing specialist is in charge of developing marketing materials and programs through extensive market research and analysis. They typically create marketing plans for brand awareness and sales growth, coordinate with different experts, devise strategies to convey the brand's message, manage budgets and schedules, and perform support tasks for staff. Furthermore, as a brand marketing specialist, it is essential to make decisions while adhering to the company's policies and regulations, including its vision and mission.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Brand marketing specialists and marketing executives have different pay scales, as shown below.
| Brand Marketing Specialist | Marketing Executive | |
| Average salary | $67,964 | $73,499 |
| Salary range | Between $49,000 And $93,000 | Between $49,000 And $108,000 |
| Highest paying City | Redmond, WA | San Francisco, CA |
| Highest paying state | Washington | Nevada |
| Best paying company | Wasserman | Microsoft |
| Best paying industry | Energy | Retail |
There are a few differences between a brand marketing specialist and a marketing executive in terms of educational background:
| Brand Marketing Specialist | Marketing Executive | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 70% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between brand marketing specialists' and marketing executives' demographics:
| Brand Marketing Specialist | Marketing Executive | |
| Average age | 37 | 39 |
| Gender ratio | Male, 41.1% Female, 58.9% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 12.7% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |