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The differences between brand marketing specialists and marketing leads can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a brand marketing specialist, becoming a marketing lead takes usually requires 8-10 years. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $67,964 average annual salary of a brand marketing specialist.
The top three skills for a brand marketing specialist include brand marketing, digital marketing and powerpoint. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Brand Marketing Specialist | Marketing Lead | |
| Yearly salary | $67,964 | $104,664 |
| Hourly rate | $32.67 | $50.32 |
| Growth rate | 19% | 10% |
| Number of jobs | 90,778 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 72% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A brand marketing specialist is in charge of developing marketing materials and programs through extensive market research and analysis. They typically create marketing plans for brand awareness and sales growth, coordinate with different experts, devise strategies to convey the brand's message, manage budgets and schedules, and perform support tasks for staff. Furthermore, as a brand marketing specialist, it is essential to make decisions while adhering to the company's policies and regulations, including its vision and mission.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Brand marketing specialists and marketing leads have different pay scales, as shown below.
| Brand Marketing Specialist | Marketing Lead | |
| Average salary | $67,964 | $104,664 |
| Salary range | Between $49,000 And $93,000 | Between $74,000 And $146,000 |
| Highest paying City | Redmond, WA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Wasserman | Meta |
| Best paying industry | Energy | Technology |
There are a few differences between a brand marketing specialist and a marketing lead in terms of educational background:
| Brand Marketing Specialist | Marketing Lead | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 72% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between brand marketing specialists' and marketing leads' demographics:
| Brand Marketing Specialist | Marketing Lead | |
| Average age | 37 | 39 |
| Gender ratio | Male, 41.1% Female, 58.9% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 12.7% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |