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The differences between brand marketing specialists and marketing & sales specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a brand marketing specialist and a marketing & sales specialist. Additionally, a brand marketing specialist has an average salary of $67,964, which is higher than the $54,214 average annual salary of a marketing & sales specialist.
The top three skills for a brand marketing specialist include brand marketing, digital marketing and powerpoint. The most important skills for a marketing & sales specialist are customer service, digital marketing, and ROI.
| Brand Marketing Specialist | Marketing & Sales Specialist | |
| Yearly salary | $67,964 | $54,214 |
| Hourly rate | $32.67 | $26.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 90,778 | 209,292 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A brand marketing specialist is in charge of developing marketing materials and programs through extensive market research and analysis. They typically create marketing plans for brand awareness and sales growth, coordinate with different experts, devise strategies to convey the brand's message, manage budgets and schedules, and perform support tasks for staff. Furthermore, as a brand marketing specialist, it is essential to make decisions while adhering to the company's policies and regulations, including its vision and mission.
A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.
Brand marketing specialists and marketing & sales specialists have different pay scales, as shown below.
| Brand Marketing Specialist | Marketing & Sales Specialist | |
| Average salary | $67,964 | $54,214 |
| Salary range | Between $49,000 And $93,000 | Between $37,000 And $78,000 |
| Highest paying City | Redmond, WA | Renton, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Wasserman | McKinsey & Company Inc |
| Best paying industry | Energy | Telecommunication |
There are a few differences between a brand marketing specialist and a marketing & sales specialist in terms of educational background:
| Brand Marketing Specialist | Marketing & Sales Specialist | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between brand marketing specialists' and marketing & sales specialists' demographics:
| Brand Marketing Specialist | Marketing & Sales Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 41.1% Female, 58.9% | Male, 43.7% Female, 56.3% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 12.7% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.8% White, 66.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |