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The differences between brand marketing specialists and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a brand marketing specialist, becoming a marketing supervisor takes usually requires 8-10 years. Additionally, a brand marketing specialist has an average salary of $67,964, which is higher than the $64,304 average annual salary of a marketing supervisor.
The top three skills for a brand marketing specialist include brand marketing, digital marketing and powerpoint. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.
| Brand Marketing Specialist | Marketing Supervisor | |
| Yearly salary | $67,964 | $64,304 |
| Hourly rate | $32.67 | $30.92 |
| Growth rate | 19% | 10% |
| Number of jobs | 90,778 | 74,956 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 71% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A brand marketing specialist is in charge of developing marketing materials and programs through extensive market research and analysis. They typically create marketing plans for brand awareness and sales growth, coordinate with different experts, devise strategies to convey the brand's message, manage budgets and schedules, and perform support tasks for staff. Furthermore, as a brand marketing specialist, it is essential to make decisions while adhering to the company's policies and regulations, including its vision and mission.
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
Brand marketing specialists and marketing supervisors have different pay scales, as shown below.
| Brand Marketing Specialist | Marketing Supervisor | |
| Average salary | $67,964 | $64,304 |
| Salary range | Between $49,000 And $93,000 | Between $45,000 And $90,000 |
| Highest paying City | Redmond, WA | Dix Hills, NY |
| Highest paying state | Washington | New York |
| Best paying company | Wasserman | Halliburton |
| Best paying industry | Energy | Retail |
There are a few differences between a brand marketing specialist and a marketing supervisor in terms of educational background:
| Brand Marketing Specialist | Marketing Supervisor | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 71% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between brand marketing specialists' and marketing supervisors' demographics:
| Brand Marketing Specialist | Marketing Supervisor | |
| Average age | 37 | 39 |
| Gender ratio | Male, 41.1% Female, 58.9% | Male, 43.5% Female, 56.5% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 12.7% White, 65.6% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |