Brand marketing specialist demographics and statistics in the US
Brand marketing specialist demographics research summary. Zippia estimates brand marketing specialist demographics and statistics in the United States by using a database of 30 million profiles. Our brand marketing specialist estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about brand marketing specialists after extensive research and analysis:
- There are over 125,447 brand marketing specialists currently employed in the United States.
- 58.9% of all brand marketing specialists are women, while 41.1% are men.
- The average brand marketing specialist age is 36 years old.
- The most common ethnicity of brand marketing specialists is White (65.6%), followed by Asian (12.7%), Hispanic or Latino (11.7%) and Unknown (4.9%).
- Brand marketing specialists are most in-demand in New York, NY.
- The energy industry is the highest-paying for brand marketing specialists.
- 10% of all brand marketing specialists are LGBT.
On this page
Brand marketing specialist demographics by:
Brand marketing specialist gender statistics
58.9% of brand marketing specialists are women and 41.1% of brand marketing specialists are men.
- Female, 58.9%
- Male, 41.1%
Brand marketing specialist gender ratio
| Gender | Percentages |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
Brand marketing specialist gender pay gap
Women earn 97¢ for every $1 earned by men
Male income
$66,829
Female income
$64,519
Brand marketing specialist gender ratio over time
This data breaks down the percentage of men and women in brand marketing specialist positions over time. Currently, 58.9% of brand marketing specialists are female.
Brand marketing specialist gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 49.49% | 50.51% |
| 2011 | 47.01% | 52.99% |
| 2012 | 47.26% | 52.74% |
| 2013 | 43.80% | 56.20% |
| 2014 | 43.84% | 56.16% |
| 2015 | 45.99% | 54.01% |
| 2016 | 45.23% | 54.77% |
| 2017 | 45.20% | 54.80% |
| 2018 | 44.24% | 55.76% |
| 2019 | 42.89% | 57.11% |
| 2020 | 40.44% | 59.56% |
| 2021 | 41.15% | 58.85% |
Brand marketing specialist related jobs gender ratio
We compared brand marketing specialists with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Brand Marketing Specialist | 41% | 59% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Brand marketing specialist demographics by race
The most common ethnicity among brand marketing specialists is White, which makes up 65.6% of all brand marketing specialists. Comparatively, 12.7% of brand marketing specialists are Asian and 11.7% of brand marketing specialists are Hispanic or Latino.
- White, 65.6%
- Asian, 12.7%
- Hispanic or Latino, 11.7%
- Black or African American, 4.9%
- Unknown, 4.9%
- American Indian and Alaska Native, 0.2%
Brand marketing specialist race
| Brand marketing specialist race | Percentages |
|---|---|
| White | 65.6% |
| Asian | 12.7% |
| Hispanic or Latino | 11.7% |
| Black or African American | 4.9% |
| Unknown | 4.9% |
| American Indian and Alaska Native | 0.2% |
Brand marketing specialist race and ethnicity over time
See how brand marketing specialist racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Brand marketing specialist race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 74.58% | 5.09% | 10.47% | 8.11% |
| 2011 | 72.88% | 5.09% | 10.90% | 9.07% |
| 2012 | 72.94% | 5.29% | 10.19% | 9.30% |
| 2013 | 72.69% | 5.51% | 9.64% | 9.32% |
| 2014 | 73.02% | 4.94% | 10.81% | 8.77% |
| 2015 | 71.98% | 4.52% | 11.10% | 9.47% |
| 2016 | 70.20% | 5.69% | 11.33% | 10.37% |
| 2017 | 70.18% | 5.54% | 11.40% | 9.98% |
| 2018 | 69.49% | 5.20% | 11.41% | 10.57% |
| 2019 | 69.82% | 5.10% | 11.62% | 10.63% |
| 2020 | 67.91% | 4.55% | 11.70% | 11.49% |
| 2021 | 65.64% | 4.90% | 12.72% | 11.68% |
Brand marketing specialist wage gap by race
According to our data, asian brand marketing specialists have the highest average salary compared to other ethnicities. Black or african american brand marketing specialists have the lowest average salary at $63,050.
| Ethnicity | Salary |
|---|---|
| Unknown | $65,606 |
| White | $67,502 |
| Black or African American | $63,050 |
| Asian | $72,017 |
| Hispanic or Latino | $66,289 |
Average brand marketing specialist age
See how the average age of brand marketing specialists varies based on ethnicity and gender.
Male
Female
Brand marketing specialist age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Brand marketing specialist age breakdown
The average age of brand marketing specialists is 30-40 years years old, representing 35% of the brand marketing specialist population.
Brand marketing specialist age breakdown
| Brand Marketing Specialist Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Brand marketing specialist educational attainment
The most common degree for brand marketing specialists is bachelor's degree, with 78% of brand marketing specialists earning that degree. The second and third most common degree levels are master's degree degree at 10% and master's degree degree at 10%.
- Bachelor's, 78%
- Master's, 10%
- Associate, 10%
- High School Diploma, 2%
- Other Degrees, 0%
Brand marketing specialists by degree level
| Brand marketing specialist degree | Percentages |
|---|---|
| Bachelor's | 78% |
| Master's | 10% |
| Associate | 10% |
| High School Diploma | 2% |
| Other Degrees | 0% |
Brand marketing specialist jobs you might like
Brand marketing specialist wage gap by degree level
According to the data, brand marketing specialists with a Doctorate degree earn more than those without, at $78,034 annually. With a Master's degree, brand marketing specialists earn a median annual income of $77,415 compared to $69,200 for brand marketing specialists with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $77,415 |
| Bachelor's Degree | $69,200 |
| Doctorate Degree | $78,034 |
Brand marketing specialist employment statistics
Most brand marketing specialists work for a private in the retail industry.
Company size where brand marketing specialists work
Below, you can see the size of companies where brand marketing specialists work.
Brand marketing specialist jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 5% |
| 50 - 100 employees | 14% |
| 100 - 500 employees | 18% |
| 500 - 1,000 employees | 7% |
| 1,000 - 10,000 employees | 26% |
| > 10,000 employees | 29% |
Brand marketing specialist jobs by company type
Employees with the brand marketing specialist job title have their preferences when it comes to working for a company. For instance, most brand marketing specialists prefer to work at private companies over public companies.
Brand marketing specialist jobs by sector
| Company type | Percentages |
|---|---|
| Education | 3% |
| Public | 33% |
| Private | 63% |
| Government | 1% |
Brand marketing specialist jobs by industry
The most common industries for brand marketing specialists are retail, manufacturing and media.
Brand marketing specialist industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 16% |
| Retail | 14% |
| Manufacturing | 11% |
| Media | 10% |
| Hospitality | 9% |
| Professional | 7% |
| Finance | 6% |
| Technology | 5% |
| Health Care | 4% |
| Start-up | 3% |
| Automotive | 2% |
| Construction | 2% |
| Non Profits | 2% |
| Education | 2% |
| Internet | 1% |
| Transportation | 1% |
| Telecommunication | 1% |
| Government | 1% |
| Energy | 1% |
| Insurance | 1% |
| Real Estate | 1% |
| Agriculture | 1% |
Brand marketing specialist turnover and employment statistics
Brand marketing specialist unemployment rate over time
The unemployment rate for brand marketing specialists between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Brand marketing specialist unemployment rate by year
| Year | Brand marketing specialist unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average brand marketing specialist tenure
The average brand marketing specialist stays at their job for 1-2 years, based on the 709 brand marketing specialists resumes in Zippia's database.
Brand marketing specialist tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 20% |
| 1-2 years | 29% |
| 3-4 years | 11% |
| 5-7 years | 23% |
| 8-10 years | 7% |
| 11+ years | 10% |
Brand marketing specialist LGBT ratio compared to similar jobs
Review the percent of brand marketing specialists that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Senior Estimator | 4.41% | 11,627 |
| Senior Logistics Coordinator | 8.65% | 30,840 |
| Collective Bargaining Specialist | 8.93% | 6,741 |
| Brand Marketing Specialist | 10.00% | - |
| Business Continuity Management Director | 11.05% | 115,266 |
| Regulatory Affairs Specialist | 11.64% | 9,915 |
| Chief Fundraising Officer | 19.25% | 63,005 |
Similar brand marketing specialist jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Senior Estimator | 4.41% | 11,627 |
| Senior Logistics Coordinator | 8.65% | 30,840 |
| Collective Bargaining Specialist | 8.93% | 6,741 |
| Business Continuity Management Director | 11.05% | 115,266 |
| Regulatory Affairs Specialist | 11.64% | 9,915 |
| Chief Fundraising Officer | 19.25% | 63,005 |
Foreign languages spoken by brand marketing specialists
The most common foreign language among brand marketing specialists is Spanish at 38.5%. The second-most popular foreign language spoken is Mandarin at 11.5% and German is the third-most popular at 9.6%.
- Spanish, 38.5%
- Mandarin, 11.5%
- German, 9.6%
- French, 5.8%
- Russian, 5.8%
- Other, 28.8%
Brand marketing specialist languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 38.5% |
| Mandarin | 11.5% |
| German | 9.6% |
| French | 5.8% |
| Russian | 5.8% |
| Other | 28.8% |
