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Top 50 Brand Marketing Specialist Skills

Below we've compiled a list of the most important skills for a Brand Marketing Specialist. We ranked the top skills based on the percentage of Brand Marketing Specialist resumes they appeared on. For example, 17.9% of Brand Marketing Specialist resumes contained Web Content as a skill. Let's find out what skills a Brand Marketing Specialist actually needs in order to be successful in the workplace.

These are the most important skills for a Brand Marketing Specialist:

1. Web Content

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2. New Product Development

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3. Market Research

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Here's how Market Research is used in Brand Marketing Specialist jobs:
  • Conducted ongoing market research to align industry trends with corporate strategic business direction.
  • Developed new marketing strategies derived from competitive market research.
  • Analyzed market research (Nielsen, NPD) to gain insight on product improvements and to streamline marketing strategies.
  • Coordinated new product development efforts with graphic design, engineering, and market research teams.
  • Headed market research project comparing our locations to that of our competition.
  • Worked directly with the CEO to perform and analyze market research.
  • Plan and carry out regional market research and analyses.

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4. Facebook

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Here's how Facebook is used in Brand Marketing Specialist jobs:
  • Manage the social media exposure, updating the Facebook and Twitter pages as well as exposing the site to other blogs
  • Market local businesses using social media including, but not limited to Facebook and Blogging.
  • Maintained online brand using Twitter, Facebook, and company blog.
  • Worked with the Brand Marketing Team to execute social strategies on Twitter, Facebook, Instagram, and YouTube.
  • Update social media pages on Yammer and Facebook for the Purina PNA program in Dallas Fort Worth
  • Managed outreach through social media platforms (Facebook, YouTube, etc.
  • Leveraged social media platforms (facebook, twitter, instagram) to generate brand recognition and enthusiasm.

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5. Press Releases

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Here's how Press Releases is used in Brand Marketing Specialist jobs:
  • Create press releases, engaging content, and administer company blogs and social media presence.
  • Drafted and managed English press releases for distribution to 40+ global BENQ sales branches.
  • Oversee creation and delivery of press releases, advertisements, and other marketing materials.
  • Proofread and edited major press releases.
  • Write and review marketing communications for external communications - including .ppt, press releases, webinar scripts, etc.

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6. Special Events

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Here's how Special Events is used in Brand Marketing Specialist jobs:
  • Represented MillerCoors brands at special events as well as on-premise and off-premise accounts, developing and strengthening account and consumer relationships.
  • Managed the creative development and execution of co-marketing programs, such as in-store collateral, promotions/sweepstakes and special events.
  • Executed new product launches by coordinating and executing in-store retail promotions, contests and special events.
  • Assisted in setting up and running shows/special events with a meticulous team.
  • Developed integrated marketing plans including multi-faceted promotions, special events, media advertising, point-of-sale merchandising and packaging concepts.
  • Freelance Photography Provide photography services for clients at parties and special events.

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7. Creative Direction

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8. Twitter

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9. SEO

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Here's how SEO is used in Brand Marketing Specialist jobs:
  • Executed paid SEO and SEM strategies for product expansion, resulting in increased revenue.
  • Consulted regarding SEO strategies for traffic growth and website design to improve conversion rates.
  • Content and SEO/SEM Specialist for a nationally renowned finance site.
  • Focus on SEO, specifically on-page and off-page optimization.
  • Assisted in developing SEO strategies for clients.
  • Implemented website analytics, SEO and SEM tools.
  • Initiate New Customer acquisition: Manage SEO, SEM and retargeting campaigns.
  • Brand Development Marketing Strategies Print and Graphic Design Website Design and Development Market Research SEO Photography

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10. Customer Service

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Here's how Customer Service is used in Brand Marketing Specialist jobs:
  • Delivered world-renowned customer service utilizing extensive knowledge of wine and viticulture.
  • Develop and enrich customer service experience.
  • Provide event support and customer service.
  • Facilitated all product returns and customer service issues in a timely manner.

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11. ROI

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Here's how ROI is used in Brand Marketing Specialist jobs:
  • Identify strategic gaps in mail/advertising schedule-move recommendations forward * Track and report out on performance (ROI's) of offers/campaigns.
  • Analyzed marketing plans through ROI, sales, customer response and expansion to determine effectiveness and adjust as necessary.
  • Analyze performance of all programs and provide reports to give insight on ROI and to optimize campaigns.
  • Consult advertisers on the effectiveness of campaigns based on analytics and assist in analyzing ROI
  • Developed promotions and giveaways maximizing marketing budget and ROI.
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights in the digital space and measure/report campaign against goals (ROI and KPIs).
  • Prepared Analytics Reporting for Campaign Planning, Effectiveness, and ROI.

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12. CRM

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Here's how CRM is used in Brand Marketing Specialist jobs:
  • Coordinate Brand message and SalesForce, (CRM) for mobile, print, and online global marketing.
  • Led co-branding projects to recruit new customers and worked closely with the CRM department to increase revenues.
  • Inventory management, purchasing responsibilities, and data management through the use of SAP and CRM systems.

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1 CRM Jobs

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13. Trade Shows

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Here's how Trade Shows is used in Brand Marketing Specialist jobs:
  • Coordinated and participated in promotional activities and trade shows.
  • Project managed corporate events: CEO leadership meetings, national sales meetings, customer events, and industry trade shows.
  • Managed 18+ trade shows per year from shipping to tear-down, including design of new displays and hospitality suites.
  • Implemented various aspects of marketing campaigns including trade shows, charity events, grand openings.
  • Lead manager of events and trade shows with both medical and consumer focus.
  • Participated in promotional activities, trade shows and marketing events.
  • Led Affiliate Marketing on two trade shows in 2003 (LA DirecTV and ATL Dish Network).

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14. Promotional Materials

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Here's how Promotional Materials is used in Brand Marketing Specialist jobs:
  • Managed the development of new promotional materials with marketing vendors and Medical and Regulatory Affairs.
  • Assisted in project coordination, prepared event kits, event fliers and promotional materials.

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15. Market Share

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Here's how Market Share is used in Brand Marketing Specialist jobs:
  • Market share incremented 1.8% in CSD category and Gatorade share maintained as leader in category.
  • Delivered brand value and market share objectives.
  • Develop and maintain creative briefs for multi-million dollar promotional periods and market share events.

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16. Project Management

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Here's how Project Management is used in Brand Marketing Specialist jobs:
  • Worked with Project Management Office (PMO) to ensure all marketing teams were progressing along.
  • Managed projects in project management software for management and project teams.
  • Project management including a complete redesign of Folgers Classic Roast, Custom Roast and Half Caff label graphics.
  • Project Management for Mr. Clean and Swiffer.
  • Project Management for Crest 3D White Whitestrips and Fixodent.

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1 Project Management Jobs

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17. Promotional Events

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Here's how Promotional Events is used in Brand Marketing Specialist jobs:
  • Staffed, promoted and assisted in planning PR and promotional events.
  • Analyzed information sources and compiled management reports Plan advertising and promotional events Develop and implement productivity strategies Refine business operations and processes

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18. KPI

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19. Competitive Analysis

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Here's how Competitive Analysis is used in Brand Marketing Specialist jobs:
  • Compile competitive analysis for new product concept Columbus-branded artisan take-n-bake pizza project and on-the-go snacking opportunities.
  • Perform competitive analysis on other businesses within the Beauty industry.
  • Conducted competitive analysis of ecommerce content in support of website redesign program.

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20. Internet

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Here's how Internet is used in Brand Marketing Specialist jobs:
  • Negotiated contracts with appropriate businesses, including designer Internet marketing space on television network and editorial coverage with our celebrity hosts.
  • Identified, coordinated, and prioritized Internet product development initiatives with marketing and engineering.
  • Directed engineering implementation of 56k throughout MCI Internet dial network, impacting 2 million business and consumer users.
  • Provided detailed market analysis of competitor Internet products, leading to enhancements in MCI Internet.
  • Conduct internet and field research on merchandising, marketing and fashion trends.
  • Customized Annmarie's brand via extensive marketing and advertising campaigns including all design, internet, and hardcopy materials.
  • Appointed by ICANN, dotMobi is backed by leading mobile operators, network device manufacturers and Internet content providers.
  • Developed detailed infographic on the rapid growth of LTE Networks and how they drive the internet of things.

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21. Powerpoint

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Here's how Powerpoint is used in Brand Marketing Specialist jobs:
  • Create PowerPoint slides to support Vice President's presentations at executive meetings and large conferences.
  • Prepare various PowerPoint presentations to compile all the marketing metrics.
  • Prepared and delivered large trainings utilizing PowerPoint presentations to national clients such as Best Buy and regional retailers.
  • Translated website into French, German, & Spanish Compiled data for reports in Excel, Word, and PowerPoint.
  • Sell sheets creation and refresh, powerpoint presentations, price sheets, product spec.

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22. Business Partners

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Here's how Business Partners is used in Brand Marketing Specialist jobs:
  • Created new business in previously unsaturated markets by developing relationships with third party business partners to offer customized imprint items.
  • Provided consultative services to business partners to ensure adherence to both branding and regulatory rules.
  • Act as primary point of contact for both internal and external business partners to maintain communication channels and ensure process execution.
  • Act as a resource with internal and external business partners to coordinate growth of private label brands.
  • Manage suppliers and joint business partners to develop integrated, incremental programs and promotions.

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23. Potential Customers

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Here's how Potential Customers is used in Brand Marketing Specialist jobs:
  • Introduced Honest products to new demographics and educated potential customers.
  • Team Lead/Product Specialist/Brand Ambassador Engage and educate guests and potential customers on various brands and products.

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24. Youtube

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25. Photo Shoots

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Here's how Photo Shoots is used in Brand Marketing Specialist jobs:
  • Collaborated on the design of creative elements, photo shoots, and product stories for the optical category's position.
  • Collected, managed, and organized samples and other merchandise for seasonal photo shoots.
  • Provided organizational and onset support for photo shoots and NY Fashion Week events.
  • Manage online store by creating merchandise descriptions and organizing product photo shoots.

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26. Nike

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Here's how Nike is used in Brand Marketing Specialist jobs:
  • Conducted ongoing analysis of existing Nike N7 systems and strategies and made meaningful improvements when necessary including data analysis.
  • Scheduled and publicized Nike N7 calendar internally (Nike, Inc. and Nike N7 team) and externally (public).
  • Managed and tracked Nike N7 product for over 40 stores, in 2 countries, and online.
  • Monitored and tracked Nike N7 sales, profits, N7 fund allocations through the Nike database.
  • Formulated and implemented Nike N7 Collection plans to satisfy Nike, Inc. corporate priorities and objectives.
  • Provided the Nike N7 General Manager with monthly financial reports and forecasting of N7 products.
  • Managed first ever Nike N7 basketball game in partnership with Oregon State University.
  • Served as Nike Native American Business Manager when supervisor was out of office.
  • Developed and maintained Nike N7 Fund Recipient Database.
  • Maintained Nike N7 website as leading administrator.
  • Managed new website (www.NikeN7.com) from inception, planning, design, to fully operational status.

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27. External Agencies

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Here's how External Agencies is used in Brand Marketing Specialist jobs:
  • Work with external agencies and key cross functional groups within the organization to successfully coordinate consumer marketing programs and events.
  • Worked closely with several external agencies to ensure the brand message was consistently carried throughout all initiatives !
  • Conducted and presented SWOT analysis to internal and external agencies to help build effective marketingcampaigns.

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28. Sales Goals

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Here's how Sales Goals is used in Brand Marketing Specialist jobs:
  • Achieve sales goals and customer contact goals for each store on a weekly basis.
  • Enhance the customer experience within assigned store to exceed sales goals.

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29. Brand Strategy

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Here's how Brand Strategy is used in Brand Marketing Specialist jobs:
  • Developed and executed flawless deliveries of emerging insights and an operational plan that meets brand strategy.
  • Created a highly visible brand strategy for a contractor service to acquire new customers
  • Lead, and manage, developing brand strategy within the marketing department.
  • Brand strategy development, web site traffic growth, web site UI and advertising revenue.

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1 Brand Strategy Jobs

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30. Email

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Here's how Email is used in Brand Marketing Specialist jobs:
  • Develop key digital content & email messaging strategies with agency for website implementation.
  • Affiliate marketing, email campaigns, product promotions through banner ads on social media and websites through creative and persuasive advertising.
  • Spearheaded the overhaul of the prenatal email series, developing 40+ new emails resulting in average open rates of 19.7%.
  • Implemented direct mail/email campaigns generating unprecedented incremental revenue and stellar ROI for TJX Corporation while managing a budget of $3M.
  • Managed requests for new materials (job descriptions, emails, advertisements, etc.)
  • Utilized various marketing concepts including distribution of flyers, coupons, email campaigns, samples and other activities.
  • Orchestrated multi-channel integration of campaigns with PR, websites, email direct response, and Social Media.
  • Full 360 program included in store display, direct mail, email, and video.

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1 Email Jobs

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31. Consumer Insights

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2 Consumer Insights Jobs

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32. Vendor Relations

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Here's how Vendor Relations is used in Brand Marketing Specialist jobs:
  • Managed the advertising agency and other vendor relationships while executing the marketing plans.
  • Maintain overall corporate brand image and strategic vendor relationships.
  • Maintained successful client and vendor relations.
  • Managed vendor relationships and pricing negiotiations to better managing risk and budgets.

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33. POS

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Here's how POS is used in Brand Marketing Specialist jobs:
  • Created positions and supervised all development staff and directors assigned to individual units at multiple campuses.
  • Reduced POS and secondary display costs by 15% by negotiating pricing and fees, while ensuring the enhancement of services.
  • Participated in new product development, identification of new target markets, web design and brand positioning for numerous clients.
  • Assigned 1 of 2 lead positions responsible for increasing sales force business acumen in preparation for full product line districts.
  • Purpose is to keep the arts united in New York City while simultaneously creating opportunities for expansion and growth.
  • Unprecedented level of productivity among team including the number of first-time contacts and a record number of documented proposals.
  • Managed the initial client engagement, including planning, positioning, strategy, budgeting for all creative services.
  • Developed and implemented the customer experience for the Runners' Services booth at the race exposition.
  • Implemented a new in-store display program including POS displays and other product exhibits for new products.
  • Analyze results throughout program to make necessary adjustments; provide clients with timely post-event reports.
  • Analyze how our brand is positioned in the market and crystallize targeted consumers insights.
  • Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
  • Supplied and tracked shipments of POS to the Latin American region.
  • Composed the advertising guideline for all media buys.
  • Evolve brand stories to strengthen positioning.
  • Advised marketing manager and upper management on brand positioning, marketplace research and consumer research.
  • Work with PR and copywriting team to develop brand voice, selling proposition, and brand guidelines.
  • Deliver post show tradeshow metrics to management.
  • Create and manage brands positioning, messaging and visual identity guidelines for over four di erent brands.
  • Developed marketing material, positioning strategy, and messaging for each Advocacy Period (i.e.

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34. Plan Development

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Here's how Plan Development is used in Brand Marketing Specialist jobs:
  • Utilize tactical insights and product value propositions to support strategic plan development.

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35. B2C

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Here's how B2C is used in Brand Marketing Specialist jobs:
  • Created and executed B2B and B2B2C brand marketing plans to drive awareness, acquisition, and engagement.
  • Conducted ROI analysis of B2B and B2C promotion programs, recommended performance and tactical improvements.
  • Contributed to messaging strategy development for B2C and B2B campaigns.

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36. Linkedin

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37. New Accounts

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38. Customer Feedback

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Here's how Customer Feedback is used in Brand Marketing Specialist jobs:
  • Provided personal observation, analysis and customer feedback to assist in the development of promotion strategies to better market the product.
  • Submitted daily reports to document customer feedback, sales figures and competitors' promotional activities.
  • Provided customer feedback regarding the product to marketing and sales managers.

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39. Product Knowledge

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Here's how Product Knowledge is used in Brand Marketing Specialist jobs:
  • Train and motivate all sale associates through the brand programs in sales, customer service, and product knowledge.

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40. Online Presence

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41. Search Engine Optimization

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Here's how Search Engine Optimization is used in Brand Marketing Specialist jobs:
  • Specialized in technical writing for linking and Search Engine Optimization strategies.

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42. SEM

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Here's how SEM is used in Brand Marketing Specialist jobs:
  • Collaborated with production team to coordinate advertisements and promotions.
  • Implemented publications for disbursement to Choice franchise owners.
  • Conducted training seminars for intelligence analysts.
  • Hosted web seminars and audio conferences, published a quarterly magazine, and produced large workshops and client events.
  • Generated revenue by developing a series of seminars for industry managers and owners.
  • Developed a profitable sanitation certification course for foodservice operators and an alcohol awareness seminar for businesses in Minnesota.
  • Completed a four month rotation in preparation for product expansion while maintaining my full time work as a CaseManager.
  • Supervised team in the areas of bill reimbursement, customer bill fraud and general services to the customers.

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43. Pinterest

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44. Sales Presentations

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Here's how Sales Presentations is used in Brand Marketing Specialist jobs:
  • Created all sales presentations and marketing materials for national sales team to drive sales growth.
  • Produce media kits that demonstrate trends, competitive database and marketing analytics to use in sales presentations.

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45. Business Objectives

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Here's how Business Objectives is used in Brand Marketing Specialist jobs:
  • Provided expertise in converting business objectives and market insights into actionable strategic plans to add consistency to the consumer brand experience.
  • Develop marketing communication materials, including creative work orders, creative briefs and pitch materials that effectively communicate business objectives.

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46. Customer Base

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Here's how Customer Base is used in Brand Marketing Specialist jobs:
  • Negotiated a joint marketing partnership providing personal financial services to the customer base.
  • Used a SWOT analysis and perceptual maps, to determine Patek Philippe's marketing success given their customer base.

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47. Business Units

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Here's how Business Units is used in Brand Marketing Specialist jobs:
  • Managed communication updates for marketing website; created, distributed and measured customer on-line satisfaction surveys for multiple business units.

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48. Focus Groups

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49. Retail Store

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50. Annual Budget

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Here's how Annual Budget is used in Brand Marketing Specialist jobs:
  • Assisted in the development of the N7 annual budget.
  • Assisted in the preparation and submittal of Nike N7 annual budgets.

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Brand Marketing Specialist Jobs

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20 Most Common Skills For A Brand Marketing Specialist

Web Content

23.7%

New Product Development

19.1%

Market Research

6.5%

Facebook

4.6%

Press Releases

4.5%

Special Events

4.2%

Creative Direction

4.2%

Twitter

3.9%

SEO

3.8%

Customer Service

3.5%

ROI

2.8%

CRM

2.7%

Trade Shows

2.7%

Promotional Materials

2.4%

Market Share

2.2%

Project Management

2.0%

Promotional Events

2.0%

KPI

1.8%

Competitive Analysis

1.8%

Internet

1.6%
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Typical Skill-Sets Required For A Brand Marketing Specialist

Rank Skill
1 Web Content 17.9%
2 New Product Development 14.4%
3 Market Research 4.9%
4 Facebook 3.5%
5 Press Releases 3.4%
6 Special Events 3.2%
7 Creative Direction 3.2%
8 Twitter 3.0%
9 SEO 2.9%
10 Customer Service 2.7%
11 ROI 2.1%
12 CRM 2.0%
13 Trade Shows 2.0%
14 Promotional Materials 1.8%
15 Market Share 1.6%
16 Project Management 1.5%
17 Promotional Events 1.5%
18 KPI 1.3%
19 Competitive Analysis 1.3%
20 Internet 1.2%
21 Powerpoint 1.2%
22 Business Partners 1.2%
23 Potential Customers 1.1%
24 Youtube 1.1%
25 Photo Shoots 1.1%
26 Nike 1.0%
27 External Agencies 1.0%
28 Sales Goals 1.0%
29 Brand Strategy 0.9%
30 Email 0.9%
31 Consumer Insights 0.9%
32 Vendor Relations 0.8%
33 POS 0.8%
34 Plan Development 0.8%
35 B2C 0.7%
36 Linkedin 0.7%
37 New Accounts 0.7%
38 Customer Feedback 0.7%
39 Product Knowledge 0.7%
40 Online Presence 0.7%
41 Search Engine Optimization 0.7%
42 SEM 0.6%
43 Pinterest 0.6%
44 Sales Presentations 0.6%
45 Business Objectives 0.6%
46 Customer Base 0.6%
47 Business Units 0.6%
48 Focus Groups 0.6%
49 Retail Store 0.6%
50 Annual Budget 0.5%
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