What does a brand marketing specialist do?
A brand marketing specialist is in charge of developing marketing materials and programs through extensive market research and analysis. They typically create marketing plans for brand awareness and sales growth, coordinate with different experts, devise strategies to convey the brand's message, manage budgets and schedules, and perform support tasks for staff. Furthermore, as a brand marketing specialist, it is essential to make decisions while adhering to the company's policies and regulations, including its vision and mission.
Brand marketing specialist responsibilities
Here are examples of responsibilities from real brand marketing specialist resumes:
- Manage outreach through social media platforms (Facebook, YouTube, etc.
- Develop and manage self-service sales and marketing tools to support all sales channels including B2B and B2C.
- Pass out information and giveaways, scan badges and begin key conversations with potential leads for the company.
- Pipe valuable company and executive information directly into CRM and filter incoming marketing leads to the appropriate territory/sales associate.
- Leverage social media platforms (facebook, twitter, instagram) to generate brand recognition and enthusiasm.
- Create company logo, including developing print ads, WOM, social media buzz, for rental properties.
- Conceptualize and purchase promotional gifts, awards and giveaways for special events.
- Execute paid SEO and SEM strategies for product expansion, resulting in increase revenue.
- Consult regarding SEO strategies for traffic growth and website design to improve conversion rates.
- Analyze performance of all programs and provide reports to give insight on ROI and to optimize campaigns.
- Analyze marketing plans through ROI, sales, customer response and expansion to determine effectiveness and adjust as necessary.
- Design websites and cultivate dozens of keywords to the number one spot in Google through blogging, content and other methods.
- Coordinate all outbound marketing distributions and implement HTML newsletters.
- Design and execute CRM program that consist of a sophisticate segmentation program for targeting customers through direct mail and telemarketing efforts.
- Create content for print publications, agency website, and social media pages, including Facebook/Twitter.
Brand marketing specialist skills and personality traits
We calculated that 13% of Brand Marketing Specialists are proficient in Brand Marketing, Digital Marketing, and PowerPoint. They’re also known for soft skills such as Detail oriented, Analytical skills, and Communication skills.
We break down the percentage of Brand Marketing Specialists that have these skills listed on their resume here:
- Brand Marketing, 13%
Redesigned and standardized website supporting global Brand Marketing.
- Digital Marketing, 9%
Create social media and digital strategies with digital marketing team to build cohesive promotions for corporate sponsorship and in- store promotions.
- PowerPoint, 9%
Create PowerPoint slides to support Vice President's presentations at executive meetings and large conferences.
- Project Management, 7%
Worked with Project Management Office (PMO) to ensure all marketing teams were progressing along.
- Integrated Marketing, 5%
Conceived and implemented integrated marketing communication plans that maintained brand consistency, maximized effectiveness and met measurable objectives.
- Marketing Campaigns, 4%
Analyze customer trends and developing strategic marketing campaigns that maximize market opportunities.
Most brand marketing specialists use their skills in "brand marketing," "digital marketing," and "powerpoint" to do their jobs. You can find more detail on essential brand marketing specialist responsibilities here:
Detail oriented. The most essential soft skill for a brand marketing specialist to carry out their responsibilities is detail oriented. This skill is important for the role because "market research analysts must pay attention to minutiae to evaluate data." Additionally, a brand marketing specialist resume shows how their duties depend on detail oriented: "translate market research, forecasting and industry trends into detailed graphic illustrations and written presentations for senior management and investors. "
Analytical skills. Another soft skill that's essential for fulfilling brand marketing specialist duties is analytical skills. The role rewards competence in this skill because "market research analysts must evaluate large amounts of data and information related to market conditions." According to a brand marketing specialist resume, here's how brand marketing specialists can utilize analytical skills in their job responsibilities: "conducted and presented swot analysis to internal and external agencies to help build effective marketingcampaigns. "
Communication skills. brand marketing specialists are also known for communication skills, which are critical to their duties. You can see how this skill relates to brand marketing specialist responsibilities, because "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." A brand marketing specialist resume example shows how communication skills is used in the workplace: "write and review marketing communications for external communications - including .ppt, press releases, webinar scripts, etc. "
The three companies that hire the most brand marketing specialists are:
- Legacy Marketing14 brand marketing specialists jobs
- The Freeman Company LLC4 brand marketing specialists jobs
- Seacoast Bank3 brand marketing specialists jobs
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Compare different brand marketing specialists
Brand marketing specialist vs. Marketing and communication consultant
Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing. They assist marketing teams in most of their daily activities, sit in their meetings, record minutes of these meetings, take note of action plans, and attend other events related to marketing. They also assist in preparing collateral and other marketing materials, join brainstorming sessions, or any other activity that will help enrich their experience.
While similarities exist, there are also some differences between brand marketing specialists and marketing and communication consultant. For instance, brand marketing specialist responsibilities require skills such as "digital marketing," "project management," "integrated marketing," and "marketing campaigns." Whereas a marketing and communication consultant is skilled in "web content," "strategic communications," "healthcare," and "financial services." This is part of what separates the two careers.
Marketing and communication consultants tend to reach higher levels of education than brand marketing specialists. In fact, marketing and communication consultants are 6.5% more likely to graduate with a Master's Degree and 0.0% more likely to have a Doctoral Degree.Brand marketing specialist vs. Marketing internship
Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image. Furthermore, working in sales and marketing requires coordination with team members and superiors, so it is vital to have an active line of coordination and communication.
Each career also uses different skills, according to real brand marketing specialist resumes. While brand marketing specialist responsibilities can utilize skills like "project management," "integrated marketing," "email marketing," and "brand management," marketing interns use skills like "instagram," "graphic design," "google analytics," and "salesforce."
Marketing interns may earn a lower salary than brand marketing specialists, but marketing interns earn the most pay in the technology industry with an average salary of $33,333. On the other hand, brand marketing specialists receive higher pay in the energy industry, where they earn an average salary of $92,041.Average education levels between the two professions vary. Marketing interns tend to reach similar levels of education than brand marketing specialists. In fact, they're 4.1% less likely to graduate with a Master's Degree and 0.0% less likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for brand marketing specialists in the next 3-5 years?
Dr. Gail Hudson Ph.D.
Director, College of Business Internship Program, Arkansas State University
Brand marketing specialist vs. Sales/marketing
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a brand marketing specialist is likely to be skilled in "brand marketing," "project management," "integrated marketing," and "marketing campaigns," while a typical sales/marketing is skilled in "customer relations," "customer service," "instagram," and "real estate."
Sales/marketing earn the highest salary when working in the technology industry, where they receive an average salary of $49,506. Comparatively, brand marketing specialists have the highest earning potential in the energy industry, with an average salary of $92,041.When it comes to education, sales/marketing tend to earn similar degree levels compared to brand marketing specialists. In fact, they're 3.0% less likely to earn a Master's Degree, and 0.1% less likely to graduate with a Doctoral Degree.Brand marketing specialist vs. Marketing consultant
Even though a few skill sets overlap between brand marketing specialists and marketing consultants, there are some differences that are important to note. For one, a brand marketing specialist might have more use for skills like "project management," "integrated marketing," "email marketing," and "brand management." Meanwhile, some responsibilities of marketing consultants require skills like "customer service," "web content," "media sales," and "salesforce marketing cloud. "
In general, marketing consultants earn the most working in the technology industry, with an average salary of $93,209. The highest-paying industry for a brand marketing specialist is the energy industry.marketing consultants reach similar levels of education compared to brand marketing specialists, in general. The difference is that they're 3.0% more likely to earn a Master's Degree, and 0.2% more likely to graduate with a Doctoral Degree.Types of brand marketing specialist
Updated January 8, 2025
