How To Become A Brand Partner: What It Is and Career Path

What is a brand partner and how to become one

Updated January 8, 2025

3 min read

A brand partnership is an agreement between two or more businesses or organizations to achieve a common goal. Through these partnerships, companies assist one another to increase brand exposure, breaking into new markets. It also helps to add value to products and services. Therefore, the two parties involved in this partnership are called brand partners.

A brand partner must always be ready to boost their company's net sales through relationships. He/she must have good communication skills for representing the company well. Analyzing skills are crucial, as they help these partners recognize ways to reach the clients better. They must be able to multitask, especially when faced with multiple client issues.

A bachelor's degree is needed to work as a brand partner. Pursuing a bachelor's degree in marketing, business, or related areas is a stepping stone to becoming a brand partner. A brand partner can earn a minimum wage of $79,332 per year.

ScoreBrand PartnerUS Average

Salary

5.3

Avg. Salary $68,309

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 51.17%

male 48.83%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a brand partner

Explore brand partner education requirements

Most common brand partner degrees

Bachelor's

59.8 %

Associate

14.6 %

High School Diploma

10.0 %

Start to develop specific brand partner skills

Skills	Percentages
Client Relationships	22.59%
Integrated Marketing	10.34%
Public Speaking	9.62%
Brand Marketing	9.33%
Business Relationships	8.25%

Complete relevant brand partner training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New brand partners learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a brand partner based on U.S. Bureau of Labor Statistics data and data from real brand partner resumes.

Research brand partner duties and responsibilities

Handle all logistics, product ordering, and lead a team in set-ups for 15 consumer annual events.
Provide leadership to all the impacted EIT teams in managing business expectation while ensuring successful accomplishment critical project milestones.
Facilitate the logistics process of promotional materials and assure that they are utilized in an effective manner.
Provide marketing and ad listings through social media including but not limit to Pinterest, Facebook, email, etc.

Apply for brand partner jobs

Now it's time to start searching for a brand partner job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams