Brand partner demographics and statistics in the US
On this page
Brand partner demographics by:
Brand partner gender statistics
51.2% of brand partners are women and 48.8% of brand partners are men.
- Female, 51.2%
- Male, 48.8%
Brand partner gender ratio
| Gender | Percentages |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
Brand partner gender pay gap
Women earn 91¢ for every $1 earned by men
Male income
$69,336
Female income
$63,171
Brand partner gender ratio over time
This data breaks down the percentage of men and women in brand partner positions over time. Currently, 51.2% of brand partners are female.
Brand partner gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 68.55% | 31.45% |
| 2011 | 68.23% | 31.77% |
| 2012 | 68.83% | 31.17% |
| 2013 | 68.76% | 31.24% |
| 2014 | 67.00% | 33.00% |
| 2015 | 66.54% | 33.46% |
| 2016 | 66.42% | 33.58% |
| 2017 | 65.42% | 34.58% |
| 2018 | 51.14% | 48.86% |
| 2019 | 50.05% | 49.95% |
| 2020 | 48.44% | 51.56% |
| 2021 | 48.83% | 51.17% |
Brand partner related jobs gender ratio
We compared brand partners with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Brand Partner | 49% | 51% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Brand partner demographics by race
The most common ethnicity among brand partners is White, which makes up 74.6% of all brand partners. Comparatively, 8.7% of brand partners are Hispanic or Latino and 8.2% of brand partners are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Brand partner race
| Brand partner race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Brand partner race and ethnicity over time
See how brand partner racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Brand partner race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Brand partner wage gap by race
According to our data, asian brand partners have the highest average salary compared to other ethnicities. Black or african american brand partners have the lowest average salary at $63,172.
| Ethnicity | Salary |
|---|---|
| Unknown | $68,762 |
| White | $68,257 |
| Black or African American | $63,172 |
| Asian | $79,629 |
| Hispanic or Latino | $67,873 |
Average brand partner age
See how the average age of brand partners varies based on ethnicity and gender.
Male
Female
Brand partner age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Brand partner age breakdown
The average age of brand partners is 40+ years years old, representing 44% of the brand partner population.
Brand partner age breakdown
| Brand Partner Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Brand partner educational attainment
The most common degree for brand partners is bachelor's degree, with 60% of brand partners earning that degree. The second and third most common degree levels are associate degree degree at 15% and associate degree degree at 10%.
- Bachelor's, 60%
- Associate, 15%
- High School Diploma, 10%
- Master's, 9%
- Other Degrees, 6%
Brand partners by degree level
| Brand partner degree | Percentages |
|---|---|
| Bachelor's | 60% |
| Associate | 15% |
| High School Diploma | 10% |
| Master's | 9% |
| Other Degrees | 6% |
Brand partner jobs you might like
Brand partner wage gap by degree level
According to the data, brand partners with a Doctorate degree earn more than those without, at $95,067 annually. With a Master's degree, brand partners earn a median annual income of $88,560 compared to $72,451 for brand partners with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $88,560 |
| Bachelor's Degree | $72,451 |
| Doctorate Degree | $95,067 |
Brand partner employment statistics
Most brand partners work for a private in the health care industry.
Company size where brand partners work
Below, you can see the size of companies where brand partners work.
Brand partner jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 6% |
| 50 - 100 employees | 12% |
| 100 - 500 employees | 28% |
| 500 - 1,000 employees | 10% |
| 1,000 - 10,000 employees | 20% |
| > 10,000 employees | 25% |
Brand partner jobs by company type
Employees with the brand partner job title have their preferences when it comes to working for a company. For instance, most brand partners prefer to work at private companies over public companies.
Brand partner jobs by sector
| Company type | Percentages |
|---|---|
| Education | 8% |
| Public | 30% |
| Private | 62% |
Brand partner jobs by industry
The most common industries for brand partners are health care, retail and media.
Brand partner industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 15% |
| Health Care | 12% |
| Retail | 11% |
| Media | 10% |
| Professional | 9% |
| Education | 6% |
| Start-up | 5% |
| Internet | 5% |
| Technology | 5% |
| Hospitality | 4% |
| Manufacturing | 4% |
| Finance | 4% |
| Pharmaceutical | 2% |
| Non Profits | 2% |
| Telecommunication | 1% |
| Utilities | 1% |
| Real Estate | 1% |
| Insurance | 1% |
| Construction | 1% |
Brand partner turnover and employment statistics
Brand partner unemployment rate over time
The unemployment rate for brand partners between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Brand partner unemployment rate by year
| Year | Brand partner unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average brand partner tenure
The average brand partner stays at their job for 1-2 years, based on the 497 brand partners resumes in Zippia's database.
Brand partner tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 19% |
| 1-2 years | 21% |
| 3-4 years | 5% |
| 5-7 years | 35% |
| 8-10 years | 16% |
| 11+ years | 3% |
Brand partner LGBT ratio compared to similar jobs
Review the percent of brand partners that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Regional Vice President | 7.25% | 58,213 |
| Arts Manager | 9.54% | 1,428 |
| Brand Partner | 9.86% | - |
| Manager Of Employee Communications | 16.11% | 25,512 |
Similar brand partner jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Regional Vice President | 7.25% | 58,213 |
| Arts Manager | 9.54% | 1,428 |
| Manager Of Employee Communications | 16.11% | 25,512 |
Foreign languages spoken by brand partners
The most common foreign language among brand partners is Spanish at 50.0%. The second-most popular foreign language spoken is Urdu at 11.5% and Arabic is the third-most popular at 11.5%.
- Spanish, 50.0%
- Urdu, 11.5%
- Arabic, 11.5%
- Portuguese, 3.8%
- German, 3.8%
- Other, 19.4%
Brand partner languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 50.0% |
| Urdu | 11.5% |
| Arabic | 11.5% |
| Portuguese | 3.8% |
| German | 3.8% |
| Other | 19.4% |