Brands Promotions history

KDKA aired to results of the 1920 presidential election, and in doing so, became the first radio station in America.

The now iconic cereal box first featured a sports star in 1934.

Before a baseball game was aired in 1941 the world was shown its first ever TV commercial.

The Great Depression took a toll on the promotional products industry, but by 1947, the industry recorded sales of over $100 million.

In 1948 De Beers were looking to boost diamond sales which had fallen during the Great Depression, ‘A Diamond Is Forever’ was the brands plan.

Introduced in 1955, the Marlboro Man campaign was likely the most powerful—and in some quarters, most hated—brand image of the 20th century.

Prior to the Clairol hair dye campaign, begun in 1957, hair dyeing was considered a bit of a taboo and most of the population had already accepted how hair would eventually turn out at old age.

The award winning show depicted the real life world of 1960’s ad industry culture with enough drama to bring viewers back for more.

Introduced in 1974, Miller Lite’s “Great Taste, Less Filling” campaign is one of the longest-running campaigns of all time.

The iconic Happy Meal, now a staple of the McDonald’s menu, was released in 1979.

Their campaign, which began in 1981, featured print ads showing bottles “in the wild.” It was so successful that they didn’t stop running it for 25 years.

And you’ll see why 1984 won’t be like “Nineteen Eighty-Four.”

Known as one of the most famous brand mascots in the US, the Energizer Bunny was first debuted in 1989.

The pink ribbon has been a symbol of the global movement against breast cancer ever since it was created by Evelyn Lauder in 1992.

Launched in 1993, Got Milk is one of the world’s best-known advertising campaigns.

Millennials welcome generation Z America’s youngest generation, “Gen-Z” (those born after 1998), are now entering their formative years and rising in influence.

In 2004 Dove launched their Real Beauty campaign which proved the importance of a brand purpose in order to connect with their consumers.

The campaign, which launched in 2007, helped make once-low profile Dos Equis into one of the fastest-growing beers, giving importer Heineken USA a needed boost.

4Moore, K., & Reid, S. (2008). The birth of brand: 4000 years of branding.

Researchers believe these to originate somewhere in the region between 7.000 and 3.000 B.C.2Eckhardt, G., & Bengtsson, A. (2009). A Brief History of Branding in China.

After a successful commercial in 2010, Old Spice followed up with a second commercial featuring the same actor, Isaiah Mustafa.

1Bastos, W., & Levy, S. (2012). A history of the concept of branding: practice and theory.

Back in 2014 before the video technology went mainstream, GoPro launched it’s content marketing efforts in order to gain more recognition.

His signature, “Ennion made me”, always appeared in the same holding shape, thus becoming, simultaneously, the first slogan and the first logo. https://chateaustyle.me/2015/03/14/glass-signature/

In 2016 the NFL aired its first anti-domestic ad during the Super Bowl, which earned more than 1 billion media impressions as a result.

By Chuck Thomas / in Blog, Branding & Market Views / October 13, 2017

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