How To Become A Brand Representative: What It Is and Career Path

What is a brand representative and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Joseph Hancock

A brand representative assists an organization in increasing its brand value by representing the brand to the audience. By using your people skills, you are to provide standard customer service and develop a quality relationship with your clients. To ensure this, you are to prioritize customer requests, communicate with the sales store, and advocate alternative options when necessary. You are also to showcase the company's products which will enable an increase in sales and profits. Your major role is to uphold the company's brand by managing the sales floor and building a presentation standard.

Your responsibility also involves collaborating with the store marketing to complete sales through register usage and ordering of products by virtual displays. For accountability, you must understand daily sales plans and ways to push and reach the store's goals. You must also know the company's new sales, products, and policies daily to communicate successfully to clients and provide customer service to uphold the company's value.

Boldness, excellent communication skills, the ability to solve problems, patience, and good customer service skills are all essential skills for a brand representative. The average salary of a brand representative is $30,000 annually, and the most common degree is a bachelor's degree in Business, Marketing or, other related fields.

What's a day at work look like for a brand representative?

Joseph Hancock

Research Professor, Program Director, Former Retail Operations Manager, Drexel University, Antoinette Westphal College of Media Arts & Design

New graduates will need to be self-disciplined and self-motivated. No one is going to hold your hand and tell you "get to work" or you will soon be looking for a new job. The new world may be one where you don't go to an office, but instead work right from home, scheduling appointments and doing your own calendar. My last years working for Target in a regional field position taught me that no one was going to motivate me each day, I had to motivate myself. Also, it can be lonely working from home as a new graduate, so find outside interests and ways to make friends. I am from the old fashion ideologies that getting a hobby is extremely important, and that hobby is not going to the gym or watching television. It includes something that enriches your life to be a better person in society.

ScoreBrand RepresentativeUS Average

Salary

2.5

Avg. Salary $32,479

Avg. Salary $59,228

Diversity

7.0

Race

American Indian and Alaska Native 0.55%

Asian 7.26%

Black or African American 10.16%

Hispanic or Latino 20.24%

Unknown 5.14%

White 56.65%

Gender

female 64.15%

male 35.85%

Age - 39

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 39

Stress level

6.2

Stress level is manageable

7.1 - high

Complexity level

4.5

Complexity level is intermediate

7 - challenging

Work life balance

8.5

Work life balance is excellent

6.4 - fair

Key steps to become a brand representative

Explore brand representative education requirements

Most common brand representative degrees

Bachelor's

55.5 %

High School Diploma

24.0 %

Associate

14.1 %

Start to develop specific brand representative skills

Skills	Percentages
Excellent Guest	30.66%
Retail Store	19.96%
Product Displays	15.20%
Customer Service	12.41%
Sales Floor	4.08%

Complete relevant brand representative training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New brand representatives learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a brand representative based on U.S. Bureau of Labor Statistics data and data from real brand representative resumes.

Research brand representative duties and responsibilities

Operate POS system with high level of efficiency in order to maximize customer satisfaction and deliver accurate sales transactions.
Perform transactions on the POS operating system and maintain the cleanliness of the section assign by the manager on duty.
Collect and process payments including accurate maintenance of sales register and jewelry inventory following close of daily business.
Perform minor repairs on Kohl's jewelry like changing watch batteries and removing watch links.

Prepare your brand representative resume

When your background is strong enough, you can start writing your brand representative resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a brand representative resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable brand representative resume templates

Build a professional brand representative resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your brand representative resume.

Apply for brand representative jobs

Now it's time to start searching for a brand representative job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

How do brand representatives rate their job?

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Brand representative reviews

A zippia user wrote a review on Jun 2021

Pros

I like mostly that I work with team oriented people. Some people that care and will help and that help others whether it's work related or not. That have good employee morale amongst each other not necessarily management but amongst each other.

Cons

Double standards extra work extra tasks that aren't in the job description you're doing assumptions that you know everything you're doing and you know the right way of everything that you're doing even though no one's ever trained you to do what you're doing and what you're doing isn't necessarily in the jobs description for the title for lack of a better word that you actually have

A zippia user wrote a review on May 2019