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The differences between brand representatives and account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, an account executive has an average salary of $69,618, which is higher than the $32,479 average annual salary of a brand representative.
The top three skills for a brand representative include excellent guest, retail store and product displays. The most important skills for an account executive are customer service, CRM, and healthcare.
| Brand Representative | Account Executive | |
| Yearly salary | $32,479 | $69,618 |
| Hourly rate | $15.61 | $33.47 |
| Growth rate | - | 5% |
| Number of jobs | 349,258 | 205,561 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 56% | Bachelor's Degree, 78% |
| Average age | 41 | 44 |
| Years of experience | - | - |
A brand representative is responsible for managing its brand image by promoting goods and services for the target audience. Brand representatives identify sales opportunities by attending promotional events, demonstrating product features, developing sales pitches, maintaining familiarity with the products, responding to customers' inquiries and requests, strategizing showroom displays, and monitoring sales reports. A brand representative must have excellent knowledge of marketing disciplines and processes and exceptional communication skills to attract clients on purchasing products that would generate revenues and achieve the company's profitability goals.
An account executive is responsible for supporting existing clients, closing client deals, and developing sales strategies to increase the company's sales and satisfaction. An account executive must be competitive enough to keep up with the constant changes in the sales industry, including the high demands of digital marketing, a different approach to product advertising, effective negotiation, and presentation skills. An account executive also requires excellent communication skills for the successful acquisition of client accounts and immediately resolve possible complaints as they arise.
Brand representatives and account executives have different pay scales, as shown below.
| Brand Representative | Account Executive | |
| Average salary | $32,479 | $69,618 |
| Salary range | Between $26,000 And $39,000 | Between $44,000 And $109,000 |
| Highest paying City | Los Angeles, CA | Portland, OR |
| Highest paying state | Hawaii | Oregon |
| Best paying company | Northrop Grumman | Hitachi Vantara |
| Best paying industry | Health Care | Finance |
There are a few differences between a brand representative and an account executive in terms of educational background:
| Brand Representative | Account Executive | |
| Most common degree | Bachelor's Degree, 56% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | - | University of Pennsylvania |
Here are the differences between brand representatives' and account executives' demographics:
| Brand Representative | Account Executive | |
| Average age | 41 | 44 |
| Gender ratio | Male, 35.8% Female, 64.2% | Male, 57.2% Female, 42.8% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 20.2% Asian, 7.3% White, 56.6% American Indian and Alaska Native, 0.6% | Black or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.3% Asian, 5.6% White, 66.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 7% | 5% |