Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between brand representatives and associate customer service representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, an associate customer service representative has an average salary of $35,215, which is higher than the $32,479 average annual salary of a brand representative.
The top three skills for a brand representative include excellent guest, retail store and product displays. The most important skills for an associate customer service representative are patients, outbound calls, and customer inquiries.
| Brand Representative | Associate Customer Service Representative | |
| Yearly salary | $32,479 | $35,215 |
| Hourly rate | $15.61 | $16.93 |
| Growth rate | - | -4% |
| Number of jobs | 349,258 | 199,751 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 56% | Bachelor's Degree, 35% |
| Average age | 41 | 40 |
| Years of experience | - | 12 |
A brand representative is responsible for managing its brand image by promoting goods and services for the target audience. Brand representatives identify sales opportunities by attending promotional events, demonstrating product features, developing sales pitches, maintaining familiarity with the products, responding to customers' inquiries and requests, strategizing showroom displays, and monitoring sales reports. A brand representative must have excellent knowledge of marketing disciplines and processes and exceptional communication skills to attract clients on purchasing products that would generate revenues and achieve the company's profitability goals.
An associate customer service representative is responsible for providing high customer service by assisting customers on their inquiries and concerns, as well as resolving and escalating high-level complaints to the supervisor or tenured customer service representative. Associate customer service representatives also process orders and payments from the customers, replacing defective items, and issuing refunds as needed. They must have excellent communication and organizational skills, especially on handling data processing procedures to the database for reference to customer concerns.
Brand representatives and associate customer service representatives have different pay scales, as shown below.
| Brand Representative | Associate Customer Service Representative | |
| Average salary | $32,479 | $35,215 |
| Salary range | Between $26,000 And $39,000 | Between $26,000 And $46,000 |
| Highest paying City | Los Angeles, CA | Washington, DC |
| Highest paying state | Hawaii | Massachusetts |
| Best paying company | Northrop Grumman | Deutsche Bank |
| Best paying industry | Health Care | Finance |
There are a few differences between a brand representative and an associate customer service representative in terms of educational background:
| Brand Representative | Associate Customer Service Representative | |
| Most common degree | Bachelor's Degree, 56% | Bachelor's Degree, 35% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between brand representatives' and associate customer service representatives' demographics:
| Brand Representative | Associate Customer Service Representative | |
| Average age | 41 | 40 |
| Gender ratio | Male, 35.8% Female, 64.2% | Male, 35.1% Female, 64.9% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 20.2% Asian, 7.3% White, 56.6% American Indian and Alaska Native, 0.6% | Black or African American, 12.2% Unknown, 5.5% Hispanic or Latino, 21.0% Asian, 6.4% White, 54.2% American Indian and Alaska Native, 0.8% |
| LGBT Percentage | 7% | 7% |