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The differences between brand representatives and associate retailers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a brand representative has an average salary of $32,479, which is higher than the $28,763 average annual salary of an associate retailer.
The top three skills for a brand representative include excellent guest, retail store and product displays. The most important skills for an associate retailer are ladders, sales floor, and loss prevention.
| Brand Representative | Associate Retailer | |
| Yearly salary | $32,479 | $28,763 |
| Hourly rate | $15.61 | $13.83 |
| Growth rate | - | - |
| Number of jobs | 349,258 | 474,522 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 56% | High School Diploma, 35% |
| Average age | 41 | 41 |
| Years of experience | - | - |
A brand representative is responsible for managing its brand image by promoting goods and services for the target audience. Brand representatives identify sales opportunities by attending promotional events, demonstrating product features, developing sales pitches, maintaining familiarity with the products, responding to customers' inquiries and requests, strategizing showroom displays, and monitoring sales reports. A brand representative must have excellent knowledge of marketing disciplines and processes and exceptional communication skills to attract clients on purchasing products that would generate revenues and achieve the company's profitability goals.
An Associate Retailer is responsible for keeping the sales area up to standard and assisting customers while inside the store's premises. Most of the tasks revolve around keeping items on shelves clean and well-organized, greeting and offering assistance to customers, responding to inquiries and locating products, and even providing suggestions or recommendations when necessary and in adherence to the store's policies and regulations. In other stores and retail outlets, the Associate Retailer may also process payments and returns while still putting importance to customer satisfaction.
Brand representatives and associate retailers have different pay scales, as shown below.
| Brand Representative | Associate Retailer | |
| Average salary | $32,479 | $28,763 |
| Salary range | Between $26,000 And $39,000 | Between $23,000 And $35,000 |
| Highest paying City | Los Angeles, CA | Seattle, WA |
| Highest paying state | Hawaii | Washington |
| Best paying company | Northrop Grumman | Mars |
| Best paying industry | Health Care | Hospitality |
There are a few differences between a brand representative and an associate retailer in terms of educational background:
| Brand Representative | Associate Retailer | |
| Most common degree | Bachelor's Degree, 56% | High School Diploma, 35% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between brand representatives' and associate retailers' demographics:
| Brand Representative | Associate Retailer | |
| Average age | 41 | 41 |
| Gender ratio | Male, 35.8% Female, 64.2% | Male, 35.1% Female, 64.9% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 20.2% Asian, 7.3% White, 56.6% American Indian and Alaska Native, 0.6% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 21.5% Asian, 6.8% White, 55.7% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 7% | 7% |