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The differences between brand representatives and brand managers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a brand manager has an average salary of $97,789, which is higher than the $32,479 average annual salary of a brand representative.
The top three skills for a brand representative include excellent guest, retail store and product displays. The most important skills for a brand manager are brand management, digital marketing, and customer service.
| Brand Representative | Brand Manager | |
| Yearly salary | $32,479 | $97,789 |
| Hourly rate | $15.61 | $47.01 |
| Growth rate | - | 10% |
| Number of jobs | 349,258 | 127,429 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 56% | Bachelor's Degree, 75% |
| Average age | 41 | 39 |
| Years of experience | - | 10 |
A brand representative is responsible for managing its brand image by promoting goods and services for the target audience. Brand representatives identify sales opportunities by attending promotional events, demonstrating product features, developing sales pitches, maintaining familiarity with the products, responding to customers' inquiries and requests, strategizing showroom displays, and monitoring sales reports. A brand representative must have excellent knowledge of marketing disciplines and processes and exceptional communication skills to attract clients on purchasing products that would generate revenues and achieve the company's profitability goals.
A brand manager is an individual responsible for adapting a brand strategy that targets the potential market for a company's product while maintaining its integrity. Brand managers assist in developing products while managing budgets for the advertising and promotion of their new products. They usually work under the supervision of marketing managers or chief marketing officers (CMOs) to implement and execute their marketing initiatives. Brand managers also provide an analysis of sales forecasts and create reports on product sales.
Brand representatives and brand managers have different pay scales, as shown below.
| Brand Representative | Brand Manager | |
| Average salary | $32,479 | $97,789 |
| Salary range | Between $26,000 And $39,000 | Between $72,000 And $131,000 |
| Highest paying City | Los Angeles, CA | Parsippany-Troy Hills, NJ |
| Highest paying state | Hawaii | Rhode Island |
| Best paying company | Northrop Grumman | Meta |
| Best paying industry | Health Care | Manufacturing |
There are a few differences between a brand representative and a brand manager in terms of educational background:
| Brand Representative | Brand Manager | |
| Most common degree | Bachelor's Degree, 56% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | - | University of Georgia |
Here are the differences between brand representatives' and brand managers' demographics:
| Brand Representative | Brand Manager | |
| Average age | 41 | 39 |
| Gender ratio | Male, 35.8% Female, 64.2% | Male, 51.5% Female, 48.5% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 20.2% Asian, 7.3% White, 56.6% American Indian and Alaska Native, 0.6% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 10% |