Brand representative vs customer sales representative

The differences between brand representatives and customer sales representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a customer sales representative has an average salary of $38,744, which is higher than the $32,479 average annual salary of a brand representative.

The top three skills for a brand representative include excellent guest, retail store and product displays. The most important skills for a customer sales representative are customer service, product knowledge, and customer sales.

Brand representative vs customer sales representative overview

	Brand Representative	Customer Sales Representative
Yearly salary	$32,479	$38,744
Hourly rate	$15.61	$18.63
Growth rate	-	-4%
Number of jobs	349,258	303,801
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 56%	Bachelor's Degree, 37%
Average age	41	40
Years of experience	-	12

What does a brand representative do?

A brand representative is responsible for managing its brand image by promoting goods and services for the target audience. Brand representatives identify sales opportunities by attending promotional events, demonstrating product features, developing sales pitches, maintaining familiarity with the products, responding to customers' inquiries and requests, strategizing showroom displays, and monitoring sales reports. A brand representative must have excellent knowledge of marketing disciplines and processes and exceptional communication skills to attract clients on purchasing products that would generate revenues and achieve the company's profitability goals.

What does a customer sales representative do?

The primary role of customer service representatives is to help customers with questions and complaints. It is also their duties and responsibilities to provide customers with information about services and products, take and process orders, and process returns and modifications. They also store records of customer transactions and interactions and provide feedback on customer service efficacy. Customer service representatives must also ensure that they can give customer satisfaction and offer the best professional support.

Brand representative vs customer sales representative salary

Brand representatives and customer sales representatives have different pay scales, as shown below.

	Brand Representative	Customer Sales Representative
Average salary	$32,479	$38,744
Salary range	Between $26,000 And $39,000	Between $27,000 And $54,000
Highest paying City	Los Angeles, CA	Santa Rosa, CA
Highest paying state	Hawaii	Hawaii
Best paying company	Northrop Grumman	Merck
Best paying industry	Health Care	Finance

Differences between brand representative and customer sales representative education

There are a few differences between a brand representative and a customer sales representative in terms of educational background:

	Brand Representative	Customer Sales Representative
Most common degree	Bachelor's Degree, 56%	Bachelor's Degree, 37%
Most common major	Business	Business
Most common college	-	-

Brand representative vs customer sales representative demographics

Here are the differences between brand representatives' and customer sales representatives' demographics:

	Brand Representative	Customer Sales Representative
Average age	41	40
Gender ratio	Male, 35.8% Female, 64.2%	Male, 44.9% Female, 55.1%
Race ratio	Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 20.2% Asian, 7.3% White, 56.6% American Indian and Alaska Native, 0.6%	Black or African American, 10.6% Unknown, 5.4% Hispanic or Latino, 24.4% Asian, 6.8% White, 52.1% American Indian and Alaska Native, 0.7%
LGBT Percentage	7%	7%

Differences between brand representative and customer sales representative duties and responsibilities

Brand representative example responsibilities.

Operate POS system with high level of efficiency in order to maximize customer satisfaction and deliver accurate sales transactions.
Perform transactions on the POS operating system and maintain the cleanliness of the section assign by the manager on duty.
Collect and process payments including accurate maintenance of sales register and jewelry inventory following close of daily business.
Perform minor repairs on Kohl's jewelry like changing watch batteries and removing watch links.

Customer sales representative example responsibilities.

Manage call center productivity levels by maintaining CSR schedule adherence.
Help customers if internet are running slow, if phone are not working, and also help to troubleshoot with them.
Practice good housekeeping methods and overall cleanliness.
Maintain cleanliness and organization of inventory within the assigned department.
Require to troubleshoot products and instruct customers on their proper use/warranty/options.
Work closely with sales director on scheduling, motivation of representations and setting up promotional events.

Brand representative vs customer sales representative skills

Common brand representative skills

Excellent Guest, 31%
Retail Store, 20%
Product Displays, 15%
Customer Service, 12%
Sales Floor, 4%
Product Knowledge, 4%

Common customer sales representative skills

Customer Service, 19%
Product Knowledge, 13%
Customer Sales, 9%
Cleanliness, 8%
Excellent Interpersonal, 6%
Social Media Marketing, 5%

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Brand Representative
Brand Representative vs Customer Sales Representative

Updated January 8, 2025

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