Brand representative vs executive sales representative

The differences between brand representatives and executive sales representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, an executive sales representative has an average salary of $78,858, which is higher than the $32,479 average annual salary of a brand representative.

The top three skills for a brand representative include excellent guest, retail store and product displays. The most important skills for an executive sales representative are patients, product knowledge, and oncology.

Brand representative vs executive sales representative overview

	Brand Representative	Executive Sales Representative
Yearly salary	$32,479	$78,858
Hourly rate	$15.61	$37.91
Growth rate	-	4%
Number of jobs	349,258	226,902
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 56%	Bachelor's Degree, 79%
Average age	41	47
Years of experience	-	2

What does a brand representative do?

A brand representative is responsible for managing its brand image by promoting goods and services for the target audience. Brand representatives identify sales opportunities by attending promotional events, demonstrating product features, developing sales pitches, maintaining familiarity with the products, responding to customers' inquiries and requests, strategizing showroom displays, and monitoring sales reports. A brand representative must have excellent knowledge of marketing disciplines and processes and exceptional communication skills to attract clients on purchasing products that would generate revenues and achieve the company's profitability goals.

What does an executive sales representative do?

An executive sales representative researches and recommends business opportunities. They analyze sales alternatives and help build business relations with clients and prospects. They must keep updated on business trends and potential competitors to best recommend new product ideas. They must be open-minded, risk-takers, adaptive, and innovative to be able to develop successful marketing strategies. It is also necessary for them to be highly skilled at business analysis to distinguish selling opportunities and create an immediate action plan.

Brand representative vs executive sales representative salary

Brand representatives and executive sales representatives have different pay scales, as shown below.

	Brand Representative	Executive Sales Representative
Average salary	$32,479	$78,858
Salary range	Between $26,000 And $39,000	Between $48,000 And $128,000
Highest paying City	Los Angeles, CA	-
Highest paying state	Hawaii	-
Best paying company	Northrop Grumman	-
Best paying industry	Health Care	-

Differences between brand representative and executive sales representative education

There are a few differences between a brand representative and an executive sales representative in terms of educational background:

	Brand Representative	Executive Sales Representative
Most common degree	Bachelor's Degree, 56%	Bachelor's Degree, 79%
Most common major	Business	Business
Most common college	-	University of Pennsylvania

Brand representative vs executive sales representative demographics

Here are the differences between brand representatives' and executive sales representatives' demographics:

	Brand Representative	Executive Sales Representative
Average age	41	47
Gender ratio	Male, 35.8% Female, 64.2%	Male, 53.7% Female, 46.3%
Race ratio	Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 20.2% Asian, 7.3% White, 56.6% American Indian and Alaska Native, 0.6%	Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.3% Asian, 5.2% White, 72.7% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	6%

Differences between brand representative and executive sales representative duties and responsibilities

Brand representative example responsibilities.

Operate POS system with high level of efficiency in order to maximize customer satisfaction and deliver accurate sales transactions.
Perform transactions on the POS operating system and maintain the cleanliness of the section assign by the manager on duty.
Collect and process payments including accurate maintenance of sales register and jewelry inventory following close of daily business.
Perform minor repairs on Kohl's jewelry like changing watch batteries and removing watch links.

Executive sales representative example responsibilities.

Position products above the competition, utilizing data, manage care information and patient benefit to promote the Novartis brands.
Achieve sales growth objectives by incorporating product/technical knowledge, teamwork, customer and multi-product focus, innovation and creativity.
Call on customers in oncology, pulmonology urology, cardiology, neurology, OB/GYN, psychiatry, gastroenterology and primary care.
Promote diabetes medications to family practice, general practice, internal medicine physicians and diabetic educators.
Track and create territory reports and spreadsheets with action items and a pod business plan.
Target specialty sales to neurology, psychiatry, pain management and high target primary care physicians.

Brand representative vs executive sales representative skills

Common brand representative skills

Excellent Guest, 31%
Retail Store, 20%
Product Displays, 15%
Customer Service, 12%
Sales Floor, 4%
Product Knowledge, 4%

Common executive sales representative skills

Patients, 10%
Product Knowledge, 10%
Oncology, 8%
Account Management, 7%
Territory Management, 7%
Customer Satisfaction, 6%

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Brand Representative
Brand Representative vs Executive Sales Representative

Updated January 8, 2025

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