Brand representative vs floor associate

The differences between brand representatives and floor associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a brand representative has an average salary of $32,479, which is higher than the $27,757 average annual salary of a floor associate.

The top three skills for a brand representative include excellent guest, retail store and product displays. The most important skills for a floor associate are sales floor, stock shelves, and customer service.

Brand representative vs floor associate overview

	Brand Representative	Floor Associate
Yearly salary	$32,479	$27,757
Hourly rate	$15.61	$13.34
Growth rate	-	-
Number of jobs	349,258	241,665
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 56%	High School Diploma, 44%
Average age	41	41
Years of experience	-	-

What does a brand representative do?

A brand representative is responsible for managing its brand image by promoting goods and services for the target audience. Brand representatives identify sales opportunities by attending promotional events, demonstrating product features, developing sales pitches, maintaining familiarity with the products, responding to customers' inquiries and requests, strategizing showroom displays, and monitoring sales reports. A brand representative must have excellent knowledge of marketing disciplines and processes and exceptional communication skills to attract clients on purchasing products that would generate revenues and achieve the company's profitability goals.

What does a floor associate do?

A sales floor associate is an employee who is responsible for providing excellent service to customers who come to shop at the company's store. Sale floor associates must be well-informed about their products and locations within the store. When there is no customer help, sale floor associates should restock shelves and racks, clean the fitting rooms, and handle returns efficiently. They also should possess excellent abilities, especially in communication and selling techniques.

Brand representative vs floor associate salary

Brand representatives and floor associates have different pay scales, as shown below.

	Brand Representative	Floor Associate
Average salary	$32,479	$27,757
Salary range	Between $26,000 And $39,000	Between $22,000 And $34,000
Highest paying City	Los Angeles, CA	-
Highest paying state	Hawaii	-
Best paying company	Northrop Grumman	-
Best paying industry	Health Care	-

Differences between brand representative and floor associate education

There are a few differences between a brand representative and a floor associate in terms of educational background:

	Brand Representative	Floor Associate
Most common degree	Bachelor's Degree, 56%	High School Diploma, 44%
Most common major	Business	Business
Most common college	-	-

Brand representative vs floor associate demographics

Here are the differences between brand representatives' and floor associates' demographics:

	Brand Representative	Floor Associate
Average age	41	41
Gender ratio	Male, 35.8% Female, 64.2%	Male, 45.7% Female, 54.3%
Race ratio	Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 20.2% Asian, 7.3% White, 56.6% American Indian and Alaska Native, 0.6%	Black or African American, 10.4% Unknown, 5.6% Hispanic or Latino, 19.8% Asian, 6.3% White, 57.2% American Indian and Alaska Native, 0.7%
LGBT Percentage	7%	7%

Differences between brand representative and floor associate duties and responsibilities

Brand representative example responsibilities.

Operate POS system with high level of efficiency in order to maximize customer satisfaction and deliver accurate sales transactions.
Perform transactions on the POS operating system and maintain the cleanliness of the section assign by the manager on duty.
Collect and process payments including accurate maintenance of sales register and jewelry inventory following close of daily business.
Perform minor repairs on Kohl's jewelry like changing watch batteries and removing watch links.

Floor associate example responsibilities.

Supervise women's department, manage jewelry department, assist customers on finalizing purchases
Assist customers with packaging of their groceries.
Arrange groceries in a helpful and efficient manner to satisfy all the customers' needs and requirements within the store
Execute grain futures orders for special accounts that require extraordinary attention to detail as well as personalized service.
Place special orders over the phone with companies contract by Walmart.

Brand representative vs floor associate skills

Common brand representative skills

Excellent Guest, 31%
Retail Store, 20%
Product Displays, 15%
Customer Service, 12%
Sales Floor, 4%
Product Knowledge, 4%

Common floor associate skills

Sales Floor, 27%
Stock Shelves, 26%
Customer Service, 5%
Product Knowledge, 5%
Pallet Jack, 4%
POS, 4%

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Brand Representative
Brand Representative vs Floor Associate

Updated January 8, 2025

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