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The differences between brand representatives and in-stock associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a brand representative has an average salary of $32,479, which is higher than the $32,130 average annual salary of an in-stock associate.
The top three skills for a brand representative include excellent guest, retail store and product displays. The most important skills for an in-stock associate are food handling, stock room, and ladders.
| Brand Representative | In-Stock Associate | |
| Yearly salary | $32,479 | $32,130 |
| Hourly rate | $15.61 | $15.45 |
| Growth rate | - | 1% |
| Number of jobs | 349,258 | 199,766 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 56% | High School Diploma, 48% |
| Average age | 41 | 38 |
| Years of experience | - | - |
A brand representative is responsible for managing its brand image by promoting goods and services for the target audience. Brand representatives identify sales opportunities by attending promotional events, demonstrating product features, developing sales pitches, maintaining familiarity with the products, responding to customers' inquiries and requests, strategizing showroom displays, and monitoring sales reports. A brand representative must have excellent knowledge of marketing disciplines and processes and exceptional communication skills to attract clients on purchasing products that would generate revenues and achieve the company's profitability goals.
An In-Stock Associate is responsible for ensuring that the shelves of a retail store or warehouse are stocked with up to standard items and merchandise. They follow a supervising staff or manager's instructions while adhering to the company's policies and regulations, reporting problems should there be any. An In-Stock Associate's tasks will also revolve around loading and unloading shipments or deliveries, monitoring the quality and quantity of items, and operating devices such as scanners and forklifts, communicate and assist customers, and cleaning up stockrooms and shelves.
Brand representatives and in-stock associates have different pay scales, as shown below.
| Brand Representative | In-Stock Associate | |
| Average salary | $32,479 | $32,130 |
| Salary range | Between $26,000 And $39,000 | Between $26,000 And $38,000 |
| Highest paying City | Los Angeles, CA | Boston, MA |
| Highest paying state | Hawaii | Massachusetts |
| Best paying company | Northrop Grumman | General Electric |
| Best paying industry | Health Care | Retail |
There are a few differences between a brand representative and an in-stock associate in terms of educational background:
| Brand Representative | In-Stock Associate | |
| Most common degree | Bachelor's Degree, 56% | High School Diploma, 48% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between brand representatives' and in-stock associates' demographics:
| Brand Representative | In-Stock Associate | |
| Average age | 41 | 38 |
| Gender ratio | Male, 35.8% Female, 64.2% | Male, 69.7% Female, 30.3% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 20.2% Asian, 7.3% White, 56.6% American Indian and Alaska Native, 0.6% | Black or African American, 9.9% Unknown, 5.7% Hispanic or Latino, 21.9% Asian, 6.6% White, 54.8% American Indian and Alaska Native, 1.0% |
| LGBT Percentage | 7% | 6% |