Brand representative vs representative

The differences between brand representatives and representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a representative has an average salary of $36,023, which is higher than the $32,479 average annual salary of a brand representative.

The top three skills for a brand representative include excellent guest, retail store and product displays. The most important skills for a representative are cleanliness, patients, and customer issues.

Brand representative vs representative overview

	Brand Representative	Representative
Yearly salary	$32,479	$36,023
Hourly rate	$15.61	$17.32
Growth rate	-	-4%
Number of jobs	349,258	252,761
Job satisfaction	-	5
Most common degree	Bachelor's Degree, 56%	Bachelor's Degree, 53%
Average age	41	40
Years of experience	-	12

What does a brand representative do?

A brand representative is responsible for managing its brand image by promoting goods and services for the target audience. Brand representatives identify sales opportunities by attending promotional events, demonstrating product features, developing sales pitches, maintaining familiarity with the products, responding to customers' inquiries and requests, strategizing showroom displays, and monitoring sales reports. A brand representative must have excellent knowledge of marketing disciplines and processes and exceptional communication skills to attract clients on purchasing products that would generate revenues and achieve the company's profitability goals.

What does a representative do?

Representatives are lawmakers who represent the people in a specific district. They run for office to represent their districts in their hometown or their current place of living. Representatives are usually charismatic and good communicators. These characteristics are especially important during campaign and election periods. Representatives should be able to capture the hearts of the voters through their planned projects and advocacies. They are then elected by their constituents. Upon election, representatives author bills that will eventually be passed into law should it be approved by the majority of the congress. They also vote on the passage of bills authored by other representatives. They also participate in discussions and debates regarding different bills, issues, and laws. Representatives are expected to vote according to their conscience and in consideration of the voice of their constituents.

Brand representative vs representative salary

Brand representatives and representatives have different pay scales, as shown below.

	Brand Representative	Representative
Average salary	$32,479	$36,023
Salary range	Between $26,000 And $39,000	Between $23,000 And $55,000
Highest paying City	Los Angeles, CA	Washington, DC
Highest paying state	Hawaii	New York
Best paying company	Northrop Grumman	Google
Best paying industry	Health Care	Transportation

Differences between brand representative and representative education

There are a few differences between a brand representative and a representative in terms of educational background:

	Brand Representative	Representative
Most common degree	Bachelor's Degree, 56%	Bachelor's Degree, 53%
Most common major	Business	Business
Most common college	-	-

Brand representative vs representative demographics

Here are the differences between brand representatives' and representatives' demographics:

	Brand Representative	Representative
Average age	41	40
Gender ratio	Male, 35.8% Female, 64.2%	Male, 41.8% Female, 58.2%
Race ratio	Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 20.2% Asian, 7.3% White, 56.6% American Indian and Alaska Native, 0.6%	Black or African American, 11.0% Unknown, 5.4% Hispanic or Latino, 20.9% Asian, 7.5% White, 54.4% American Indian and Alaska Native, 0.7%
LGBT Percentage	7%	7%

Differences between brand representative and representative duties and responsibilities

Brand representative example responsibilities.

Operate POS system with high level of efficiency in order to maximize customer satisfaction and deliver accurate sales transactions.
Perform transactions on the POS operating system and maintain the cleanliness of the section assign by the manager on duty.
Collect and process payments including accurate maintenance of sales register and jewelry inventory following close of daily business.
Perform minor repairs on Kohl's jewelry like changing watch batteries and removing watch links.

Representative example responsibilities.

Manage fitting rooms and recover the department, while providing exceptional customer service and offering rewards and POS options.
Manage physical portfolio with necessary derivatives to mitigate risk within company guidelines.
Conduct telephone sales and interviews, compile and enter information into database, manage documents and insure customer satisfaction.
Review EOB denials, appeals and/or rebilling as appropriate.
Certify of all requirements, policies, and procedures, including MSB.
Take inbound phone calls from member and providers explaining the EOB denial and payments

Brand representative vs representative skills

Common brand representative skills

Excellent Guest, 31%
Retail Store, 20%
Product Displays, 15%
Customer Service, 12%
Sales Floor, 4%
Product Knowledge, 4%

Common representative skills

Cleanliness, 20%
Patients, 11%
Customer Issues, 10%
Customer Service, 10%
Data Entry, 6%
Outbound Calls, 3%

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Sales Industry
Brand Representative
Brand Representative vs Representative

Updated January 8, 2025

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