Brand representative vs retail representative

The differences between brand representatives and retail representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a brand representative has an average salary of $32,479, which is higher than the $31,790 average annual salary of a retail representative.

The top three skills for a brand representative include excellent guest, retail store and product displays. The most important skills for a retail representative are flexibility, store management, and certification programs.

Brand representative vs retail representative overview

	Brand Representative	Retail Representative
Yearly salary	$32,479	$31,790
Hourly rate	$15.61	$15.28
Growth rate	-	-
Number of jobs	349,258	402,132
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 56%	Bachelor's Degree, 44%
Average age	41	41
Years of experience	-	-

What does a brand representative do?

A brand representative is responsible for managing its brand image by promoting goods and services for the target audience. Brand representatives identify sales opportunities by attending promotional events, demonstrating product features, developing sales pitches, maintaining familiarity with the products, responding to customers' inquiries and requests, strategizing showroom displays, and monitoring sales reports. A brand representative must have excellent knowledge of marketing disciplines and processes and exceptional communication skills to attract clients on purchasing products that would generate revenues and achieve the company's profitability goals.

What does a retail representative do?

A retail representative is in charge of assisting customers with their shopping needs in retail stores, ensuring customer satisfaction. Their responsibilities include greeting customers and identifying their needs, answering inquiries, locating products, offering promotions and recommendations, and conducting demonstrations when possible. There are also instances where they must process payments or refunds. Furthermore, as a retail representative, it is essential to arrange products on shelves to make it look attractive to customers, all while maintaining the cleanliness of the sales floor.

Brand representative vs retail representative salary

Brand representatives and retail representatives have different pay scales, as shown below.

	Brand Representative	Retail Representative
Average salary	$32,479	$31,790
Salary range	Between $26,000 And $39,000	Between $26,000 And $38,000
Highest paying City	Los Angeles, CA	-
Highest paying state	Hawaii	-
Best paying company	Northrop Grumman	-
Best paying industry	Health Care	-

Differences between brand representative and retail representative education

There are a few differences between a brand representative and a retail representative in terms of educational background:

	Brand Representative	Retail Representative
Most common degree	Bachelor's Degree, 56%	Bachelor's Degree, 44%
Most common major	Business	Business
Most common college	-	-

Brand representative vs retail representative demographics

Here are the differences between brand representatives' and retail representatives' demographics:

	Brand Representative	Retail Representative
Average age	41	41
Gender ratio	Male, 35.8% Female, 64.2%	Male, 43.6% Female, 56.4%
Race ratio	Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 20.2% Asian, 7.3% White, 56.6% American Indian and Alaska Native, 0.6%	Black or African American, 10.7% Unknown, 5.4% Hispanic or Latino, 18.5% Asian, 6.8% White, 58.1% American Indian and Alaska Native, 0.7%
LGBT Percentage	7%	7%

Differences between brand representative and retail representative duties and responsibilities

Brand representative example responsibilities.

Operate POS system with high level of efficiency in order to maximize customer satisfaction and deliver accurate sales transactions.
Perform transactions on the POS operating system and maintain the cleanliness of the section assign by the manager on duty.
Collect and process payments including accurate maintenance of sales register and jewelry inventory following close of daily business.
Perform minor repairs on Kohl's jewelry like changing watch batteries and removing watch links.

Retail representative example responsibilities.

Manage Nintendo's promotional programs; secure and maintain point-of-purchase displays that alert customers to brand availability.
Execute the proper POS in accounts, particularly with products on sale.
Befriend category managers and backroom personnel to positively impact on OSA, POS placement, and other sell-in tactics.
Educate consumers about products and services and troubleshoot any existing customer concerns relate to service or equipment.
Collaborate with board members to prepare PowerPoint presentations and other written reports and present concepts to management.

Brand representative vs retail representative skills

Common brand representative skills

Excellent Guest, 31%
Retail Store, 20%
Product Displays, 15%
Customer Service, 12%
Sales Floor, 4%
Product Knowledge, 4%

Common retail representative skills

Flexibility, 36%
Store Management, 36%
Certification Programs, 11%
PET, 7%
Customer Service, 2%
Product Knowledge, 1%

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Brand Representative
Brand Representative vs Retail Representative

Updated January 8, 2025

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