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The differences between brand representatives and sales associate and cashiers can be seen in a few details. Each job has different responsibilities and duties. Additionally, a brand representative has an average salary of $32,479, which is higher than the $26,139 average annual salary of a sales associate and cashier.
The top three skills for a brand representative include excellent guest, retail store and product displays. The most important skills for a sales associate and cashier are customer service, basic math, and sales floor.
| Brand Representative | Sales Associate And Cashier | |
| Yearly salary | $32,479 | $26,139 |
| Hourly rate | $15.61 | $12.57 |
| Growth rate | - | -10% |
| Number of jobs | 349,258 | 459,392 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 56% | High School Diploma, 48% |
| Average age | 41 | 34 |
| Years of experience | - | - |
A brand representative is responsible for managing its brand image by promoting goods and services for the target audience. Brand representatives identify sales opportunities by attending promotional events, demonstrating product features, developing sales pitches, maintaining familiarity with the products, responding to customers' inquiries and requests, strategizing showroom displays, and monitoring sales reports. A brand representative must have excellent knowledge of marketing disciplines and processes and exceptional communication skills to attract clients on purchasing products that would generate revenues and achieve the company's profitability goals.
A sales associate and cashier is an employee who takes on the dual role of helping customers with their product inquiries and facilitating the purchase of the customer. As a sales associate, the employee must be familiar with the different products offered by the company and should be able to direct customers to the product that best suits their needs. As a cashier, the employee must be familiar with the cash register and the system that the company uses to manage sales and facilitate payment. He/She or she must be able to work the equipment needed for a smooth checkout process.
Brand representatives and sales associate and cashiers have different pay scales, as shown below.
| Brand Representative | Sales Associate And Cashier | |
| Average salary | $32,479 | $26,139 |
| Salary range | Between $26,000 And $39,000 | Between $19,000 And $35,000 |
| Highest paying City | Los Angeles, CA | Bristol, CT |
| Highest paying state | Hawaii | Washington |
| Best paying company | Northrop Grumman | Room & Board |
| Best paying industry | Health Care | Retail |
There are a few differences between a brand representative and a sales associate and cashier in terms of educational background:
| Brand Representative | Sales Associate And Cashier | |
| Most common degree | Bachelor's Degree, 56% | High School Diploma, 48% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between brand representatives' and sales associate and cashiers' demographics:
| Brand Representative | Sales Associate And Cashier | |
| Average age | 41 | 34 |
| Gender ratio | Male, 35.8% Female, 64.2% | Male, 25.3% Female, 74.7% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 20.2% Asian, 7.3% White, 56.6% American Indian and Alaska Native, 0.6% | Black or African American, 10.4% Unknown, 5.2% Hispanic or Latino, 21.5% Asian, 7.3% White, 54.6% American Indian and Alaska Native, 1.0% |
| LGBT Percentage | 7% | 5% |