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The differences between brand representatives and sales associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a brand representative has an average salary of $32,479, which is higher than the $32,167 average annual salary of a sales associate.
The top three skills for a brand representative include excellent guest, retail store and product displays. The most important skills for a sales associate are customer service, sales floor, and cash handling.
| Brand Representative | Sales Associate | |
| Yearly salary | $32,479 | $32,167 |
| Hourly rate | $15.61 | $15.46 |
| Growth rate | - | - |
| Number of jobs | 349,258 | 579,849 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 56% | Bachelor's Degree, 38% |
| Average age | 41 | 41 |
| Years of experience | - | - |
A brand representative is responsible for managing its brand image by promoting goods and services for the target audience. Brand representatives identify sales opportunities by attending promotional events, demonstrating product features, developing sales pitches, maintaining familiarity with the products, responding to customers' inquiries and requests, strategizing showroom displays, and monitoring sales reports. A brand representative must have excellent knowledge of marketing disciplines and processes and exceptional communication skills to attract clients on purchasing products that would generate revenues and achieve the company's profitability goals.
Sales associates are responsible for promoting the company's goods or services. They are expected to provide exceptional customer service to prospective buyers. They should be familiar with all features of the company's products or services so that they can answer the customers' inquiries. Sales associates also assist customers in processing their checkouts, refunds, returns, and other needs. They should be customer-oriented, and they should have great communication skills. They should know how to sell their products or services to customers. They are considered the company's representatives on the ground.
Brand representatives and sales associates have different pay scales, as shown below.
| Brand Representative | Sales Associate | |
| Average salary | $32,479 | $32,167 |
| Salary range | Between $26,000 And $39,000 | Between $21,000 And $47,000 |
| Highest paying City | Los Angeles, CA | New York, NY |
| Highest paying state | Hawaii | New York |
| Best paying company | Northrop Grumman | Barclays |
| Best paying industry | Health Care | Manufacturing |
There are a few differences between a brand representative and a sales associate in terms of educational background:
| Brand Representative | Sales Associate | |
| Most common degree | Bachelor's Degree, 56% | Bachelor's Degree, 38% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between brand representatives' and sales associates' demographics:
| Brand Representative | Sales Associate | |
| Average age | 41 | 41 |
| Gender ratio | Male, 35.8% Female, 64.2% | Male, 38.4% Female, 61.6% |
| Race ratio | Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 20.2% Asian, 7.3% White, 56.6% American Indian and Alaska Native, 0.6% | Black or African American, 10.6% Unknown, 5.1% Hispanic or Latino, 21.4% Asian, 6.9% White, 55.4% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 7% | 7% |