Brand representative vs sales representative

The differences between brand representatives and sales representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a sales representative has an average salary of $56,591, which is higher than the $32,479 average annual salary of a brand representative.

The top three skills for a brand representative include excellent guest, retail store and product displays. The most important skills for a sales representative are sales process, product knowledge, and customer service.

Brand representative vs sales representative overview

	Brand Representative	Sales Representative
Yearly salary	$32,479	$56,591
Hourly rate	$15.61	$27.21
Growth rate	-	4%
Number of jobs	349,258	205,456
Job satisfaction	-	4.33
Most common degree	Bachelor's Degree, 56%	Bachelor's Degree, 54%
Average age	41	47
Years of experience	-	4

What does a brand representative do?

A brand representative is responsible for managing its brand image by promoting goods and services for the target audience. Brand representatives identify sales opportunities by attending promotional events, demonstrating product features, developing sales pitches, maintaining familiarity with the products, responding to customers' inquiries and requests, strategizing showroom displays, and monitoring sales reports. A brand representative must have excellent knowledge of marketing disciplines and processes and exceptional communication skills to attract clients on purchasing products that would generate revenues and achieve the company's profitability goals.

What does a sales representative do?

Sales representatives primarily sell the company's products and services to businesses or organizations. They should be adept at closing out sales, negotiating, and providing customer service. They should be knowledgeable about the products or services of the manufacturer or producer they represent. They must also have strong analytical skills that would help them in coming up with cost-benefit analysis in assessing the current roster of clients and even prospective ones. Sales representatives should also be able to maintain good working relationships with all involved stakeholders, especially clients.

Brand representative vs sales representative salary

Brand representatives and sales representatives have different pay scales, as shown below.

	Brand Representative	Sales Representative
Average salary	$32,479	$56,591
Salary range	Between $26,000 And $39,000	Between $33,000 And $94,000
Highest paying City	Los Angeles, CA	Boston, MA
Highest paying state	Hawaii	Massachusetts
Best paying company	Northrop Grumman	Google
Best paying industry	Health Care	Pharmaceutical

Differences between brand representative and sales representative education

There are a few differences between a brand representative and a sales representative in terms of educational background:

	Brand Representative	Sales Representative
Most common degree	Bachelor's Degree, 56%	Bachelor's Degree, 54%
Most common major	Business	Business
Most common college	-	SUNY College of Technology at Alfred

Brand representative vs sales representative demographics

Here are the differences between brand representatives' and sales representatives' demographics:

	Brand Representative	Sales Representative
Average age	41	47
Gender ratio	Male, 35.8% Female, 64.2%	Male, 58.1% Female, 41.9%
Race ratio	Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 20.2% Asian, 7.3% White, 56.6% American Indian and Alaska Native, 0.6%	Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.5% American Indian and Alaska Native, 0.2%
LGBT Percentage	7%	6%

Differences between brand representative and sales representative duties and responsibilities

Brand representative example responsibilities.

Operate POS system with high level of efficiency in order to maximize customer satisfaction and deliver accurate sales transactions.
Perform transactions on the POS operating system and maintain the cleanliness of the section assign by the manager on duty.
Collect and process payments including accurate maintenance of sales register and jewelry inventory following close of daily business.
Perform minor repairs on Kohl's jewelry like changing watch batteries and removing watch links.

Sales representative example responsibilities.

Manage prospective leads and existing accounts through a CRM platform to accurately forecast revenue and develop long-term business partnerships.
Manage and create all content distribute via various social media outlets: Facebook, twitter, feedback blogs, etc.
Search for procurement contracts, attend trade shows, design flyers, postcards, etc.
Utilize POS sales software to maintain monetary sales information produce reports for organizational review.
Develop and maintain business relationships with businesses and policyholders using establish methods such as customer relationship management CRM.
Handle administrative and sales duties as Jr.

Brand representative vs sales representative skills

Common brand representative skills

Excellent Guest, 31%
Retail Store, 20%
Product Displays, 15%
Customer Service, 12%
Sales Floor, 4%
Product Knowledge, 4%

Common sales representative skills

Sales Process, 9%
Product Knowledge, 9%
Customer Service, 7%
CRM, 6%
Business Development, 6%
Sales REP, 5%

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Brand Representative
Brand Representative vs Sales Representative

Updated January 8, 2025

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