Brand representative vs seasonal sales representative

The differences between brand representatives and seasonal sales representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a seasonal sales representative has an average salary of $34,026, which is higher than the $32,479 average annual salary of a brand representative.

The top three skills for a brand representative include excellent guest, retail store and product displays. The most important skills for a seasonal sales representative are sales floor, product knowledge, and cleanliness.

Brand representative vs seasonal sales representative overview

	Brand Representative	Seasonal Sales Representative
Yearly salary	$32,479	$34,026
Hourly rate	$15.61	$16.36
Growth rate	-	-
Number of jobs	349,258	418,641
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 56%	Bachelor's Degree, 44%
Average age	41	41
Years of experience	-	-

What does a brand representative do?

A brand representative is responsible for managing its brand image by promoting goods and services for the target audience. Brand representatives identify sales opportunities by attending promotional events, demonstrating product features, developing sales pitches, maintaining familiarity with the products, responding to customers' inquiries and requests, strategizing showroom displays, and monitoring sales reports. A brand representative must have excellent knowledge of marketing disciplines and processes and exceptional communication skills to attract clients on purchasing products that would generate revenues and achieve the company's profitability goals.

What does a seasonal sales representative do?

Usually working on a contractual basis, a seasonal sales representative serves as the clients' point of contact in businesses. They typically offer products and services through calls and correspondence, arrange appointments, discuss promotions, explain product specifications and pricing, negotiate contracts, arrange payment plans, and build positive relationships with clients. Moreover, a seasonal sales representative must perform research and analysis to identify business and client opportunities, generate leads, and develop sales strategies while adhering to the company's policies and regulations.

Brand representative vs seasonal sales representative salary

Brand representatives and seasonal sales representatives have different pay scales, as shown below.

	Brand Representative	Seasonal Sales Representative
Average salary	$32,479	$34,026
Salary range	Between $26,000 And $39,000	Between $26,000 And $44,000
Highest paying City	Los Angeles, CA	Deer Park, NY
Highest paying state	Hawaii	New York
Best paying company	Northrop Grumman	UGI
Best paying industry	Health Care	Education

Differences between brand representative and seasonal sales representative education

There are a few differences between a brand representative and a seasonal sales representative in terms of educational background:

	Brand Representative	Seasonal Sales Representative
Most common degree	Bachelor's Degree, 56%	Bachelor's Degree, 44%
Most common major	Business	Business
Most common college	-	-

Brand representative vs seasonal sales representative demographics

Here are the differences between brand representatives' and seasonal sales representatives' demographics:

	Brand Representative	Seasonal Sales Representative
Average age	41	41
Gender ratio	Male, 35.8% Female, 64.2%	Male, 37.7% Female, 62.3%
Race ratio	Black or African American, 10.2% Unknown, 5.1% Hispanic or Latino, 20.2% Asian, 7.3% White, 56.6% American Indian and Alaska Native, 0.6%	Black or African American, 9.8% Unknown, 5.1% Hispanic or Latino, 21.3% Asian, 6.9% White, 56.3% American Indian and Alaska Native, 0.6%
LGBT Percentage	7%	7%

Differences between brand representative and seasonal sales representative duties and responsibilities

Brand representative example responsibilities.

Operate POS system with high level of efficiency in order to maximize customer satisfaction and deliver accurate sales transactions.
Perform transactions on the POS operating system and maintain the cleanliness of the section assign by the manager on duty.
Collect and process payments including accurate maintenance of sales register and jewelry inventory following close of daily business.
Perform minor repairs on Kohl's jewelry like changing watch batteries and removing watch links.

Seasonal sales representative example responsibilities.

Supervise women's department, manage jewelry department, assist customers on finalizing purchases
Create POS materials including photographing all jewelry art pieces for website and show entry documents.
Maintain floor standards including replenishment and presentation as well as the general appearance and cleanliness of store.
Maintain store organization, cleanliness, seasonal decoration.
Exhibit rudimentary math skills and advance communication skills when efficiently cashiering in a fast pace environment.
Improve customer solicitation pitch to increase Kohl's credit card application solicitations.

Brand representative vs seasonal sales representative skills

Common brand representative skills

Excellent Guest, 31%
Retail Store, 20%
Product Displays, 15%
Customer Service, 12%
Sales Floor, 4%
Product Knowledge, 4%

Common seasonal sales representative skills

Sales Floor, 30%
Product Knowledge, 14%
Cleanliness, 12%
Customer Satisfaction, 11%
Sales Transactions, 8%
Seasonal Sales, 5%

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Brand Representative
Brand Representative vs Seasonal Sales Representative

Updated January 8, 2025

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