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Brand Representative skills for your resume and career

Q: What is a branding statement?

A branding statement is a short phrase or sentence that summarizes the core message of a company, product, or service and encourages the customer to take action. It conveys the value proposition of the business and communicates to customers the unique benefits they will experience.

Updated January 8, 2025

5 min read

Quoted Experts

Joseph Hancock,

Sonya DiPalma Ph.D.

Below we've compiled a list of the most critical brand representative skills. We ranked the top skills for brand representatives based on the percentage of resumes they appeared on. For example, 30.7% of brand representative resumes contained excellent guest as a skill. Continue reading to find out what skills a brand representative needs to be successful in the workplace.

15 brand representative skills for your resume and career

1. Excellent Guest

Here's how brand representatives use excellent guest:

Greet and provide excellent guest service by anticipating guest s needs.
Modeled excellent guest service skill including anticipating customer needs, suggesting alternatives and problem solving.

2. Retail Store

Here's how brand representatives use retail store:

Demonstrated excellent customer service skills to assist customers in a retail store environment.
Worked full-time as sales person at this International Men and Women's Retail Store, Unites States Flagship store.

3. Product Displays

Here's how brand representatives use product displays:

Create and adjust product displays during seasonal highs to push merchandise sales and fix any product sell downs.
Work with the department to insure product display meets the company's goals and standards.

4. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how brand representatives use customer service:

Worked directly with customers in greeting, selling, completing transactions, assisting and constantly providing excellent customer service
Provided customer service to customers who needed help; used excellent verbal communication and ensured friendly customer service.

5. Sales Floor

The sales floor is the area in a company or a business that is specified for retail activities or is designated as the selling area of the shop. A car showroom can be considered a sales floor, as it has cars in its display which are to be sold. A sales floor is generally crowded with sales assistants who are there to help you out while you can search and check out the products. Generally a sales floor has free access to the public and they can observe, view and get information about the product that is being sold.

Here's how brand representatives use sales floor:

Prepared and organized merchandise for an aesthetically pleasing sales floor.
Provided excellent customer service; ensured organized sales floor.

6. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how brand representatives use product knowledge:

Shared product knowledge with customers while making personal recommendations while maintaining a friendly and professional customer interaction.
Provided customers with product knowledge and upheld professional status in an informal/friendly environment.

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7. Merchandise Flow

Here's how brand representatives use merchandise flow:

Manage merchandise flow utilizing stock systems* Design and maintain merchandise displays to maximize customer appeal.
Maintain merchandise flow, filling, and presentation standards throughout the store and the stockroom.

8. POS

POS is an abbreviation of "Point of Sale" which is the time and place where a customer completes a transaction. It can either be a physical shop that consists of POS terminals or a virtual shop. A POS system helps simplify the retail functions and track important sales data.

Here's how brand representatives use pos:

Performed transactions on the POS operating system and maintained the cleanliness of the section assigned by the manager on duty.
Cashier, Customer service, Sales, Freight, Store recovery, Marketing changes, Document POS

9. Customer Inquiries

Here's how brand representatives use customer inquiries:

Provide exceptional customer service by informing customer about new store merchandise, upcoming sale events and answering customer inquiries.
Investigated and resolved customer inquiries and product-needs in a timely and empathetic manner.

10. Store Management

Here's how brand representatives use store management:

Maintained relationships with store management and employees to ensure further companionship.
Collaborated with store management to implement visual graphic changes.

11. Loss Prevention

The steps taken by a business to prevent theft is called loss prevention. There are multiple methods for loss prevention for example usage of automated cash handling, secure physical location, product security staff buy-in, and attentive customer service.

Here's how brand representatives use loss prevention:

Managed retail merchandise inventory, completed loss prevention activities, and cashier functions
Communicate customer service recovery statements and assist in loss prevention.

12. Stock Room

A stock room is a room where a company's goods are stored. It is a room where products or materials are kept until they are needed: Less stock is kept on the shop floor and more in the stockroom.

Here's how brand representatives use stock room:

Received/checked in shipments and organized and audited stock room inventory.
Maintained stock room inventory and presentation.

13. Retail Environment

A retail environment can be defined as the environment in which things are sold on a commercial scale. It is the sum of the variables and forces inside and outside the company that can influence retail decisions. Businesses in this sector sell a wide range of products to consumers and companies, ranging from groceries, clothing, hardware, household items, and office supplies.

Here's how brand representatives use retail environment:

Greeted, interacted, and assisted to exceed customers' expectations and ensure 100% customer satisfaction within a retail environment.
Point of Sale display upkeep and management of branded items to drive sales in a retail environment.

14. Presentation Standards

Presentation standard refers to the threshold defined or put in place by a given profession when dealing with matters concerning that area. The specific and organized principles or procedures that any institution offers to workers enable them to have acceptable conduct while performing their duties.

Here's how brand representatives use presentation standards:

Protected image of brand by providing customer service and maintained presentation standards.
Job Responsibilities: Providing customer service and maintaining store presentation standards.

15. Customer Complaints

Here's how brand representatives use customer complaints:

Handled customer complaints and prevented theft with constant awareness during busy work environment!
Learned importance of brand image and resolved customer complaints

12 Brand Representative Resume Examples

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What skills help Brand Representatives find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What technical skills for a Brand Representative stand out to employers?

Joseph Hancock

Research Professor, Program Director, Former Retail Operations Manager, Drexel University, Antoinette Westphal College of Media Arts & Design

Technologically savvy is necessary, so what will set you apart are your soft skills, patience, the ability to think beyond yourself. Again, don't be ethnocentric, be multi-centric. I believe technology only exposes us to a virtual world of acceptance, and really if you are going to be sales, you need to be cultured beyond the computer and social media. Understand others and their needs, be a person who tells the potential employer how you are going to go the extra mile to care for customers and make sure their needs are met through your excellent customers service skills (and give solid examples). Most importantly, know what you are selling and realize that the person you are talking to, might know more than you! There have been so many times I walk into a retail store only to have the store associate or manager talk to me as if I know nothing about the product they are selling. Ask your customers questions do not just talk at them, talk with them.

What soft skills should all Brand Representatives possess?

Sonya DiPalma Ph.D.

Associate Professor, Chair, Academic Policies Committee, Director of MCOM Internship Program, University of North Carolina at Asheville

Be personable and a person someone wants to talk with and work with on a continuing basis. Listening and note-taking skills will be critical. Great employees listen well and ask good follow up questions. Be versatile and adaptable. If you find some downtime between projects, ask how you may help with another project.

Do you want to know more?

List of brand representative skills to add to your resume

The most important skills for a brand representative resume and required skills for a brand representative to have include:

Excellent Guest
Retail Store
Product Displays
Customer Service
Sales Floor
Product Knowledge
Merchandise Flow
POS
Customer Inquiries
Store Management
Loss Prevention
Stock Room
Retail Environment
Presentation Standards
Customer Complaints
Store Sales

Retail Sales
Sales Associates
Fitch
Sales Techniques
Security Practices
Sales Transactions
Facebook
Stock Shelves
Customer Transactions
Inventory Control
Brand REP
Brand Development
Quality Customer Service
Inventory Management
Cash Drawers
Store Policies

Store Displays
Promotional Events
Security Risks
Cash Registers
Credit Payment
Store Merchandise
Visual Displays
Clean Store
Store Appearance
Store Floor
Credit Card Transactions
Sales Prices
Costco
Window Displays
Processing Shipment

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Brand Representative skills FAQs

What is a branding statement?

Have more questions? See all answers to common sales questions.

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Updated January 8, 2025

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