What does a brand representative do?
A brand representative is responsible for managing its brand image by promoting goods and services for the target audience. Brand representatives identify sales opportunities by attending promotional events, demonstrating product features, developing sales pitches, maintaining familiarity with the products, responding to customers' inquiries and requests, strategizing showroom displays, and monitoring sales reports. A brand representative must have excellent knowledge of marketing disciplines and processes and exceptional communication skills to attract clients on purchasing products that would generate revenues and achieve the company's profitability goals.
Brand representative responsibilities
Here are examples of responsibilities from real brand representative resumes:
- Operate POS system with high level of efficiency in order to maximize customer satisfaction and deliver accurate sales transactions.
- Perform transactions on the POS operating system and maintain the cleanliness of the section assign by the manager on duty.
- Collect and process payments including accurate maintenance of sales register and jewelry inventory following close of daily business.
- Perform minor repairs on Kohl's jewelry like changing watch batteries and removing watch links.
Brand representative skills and personality traits
We calculated that 31% of Brand Representatives are proficient in Excellent Guest, Retail Store, and Product Displays. They’re also known for soft skills such as Customer-service skills, Interpersonal skills, and Math skills.
We break down the percentage of Brand Representatives that have these skills listed on their resume here:
- Excellent Guest, 31%
Greet and provide excellent guest service by anticipating guest s needs.
- Retail Store, 20%
Demonstrated excellent customer service skills to assist customers in a retail store environment.
- Product Displays, 15%
Create and adjust product displays during seasonal highs to push merchandise sales and fix any product sell downs.
- Customer Service, 12%
Worked directly with customers in greeting, selling, completing transactions, assisting and constantly providing excellent customer service
- Sales Floor, 4%
Prepared and organized merchandise for an aesthetically pleasing sales floor.
- Product Knowledge, 4%
Shared product knowledge with customers while making personal recommendations while maintaining a friendly and professional customer interaction.
Common skills that a brand representative uses to do their job include "excellent guest," "retail store," and "product displays." You can find details on the most important brand representative responsibilities below.
Customer-service skills. One of the key soft skills for a brand representative to have is customer-service skills. You can see how this relates to what brand representatives do because "retail sales workers must be responsive to the wants and needs of customers." Additionally, a brand representative resume shows how brand representatives use customer-service skills: "assisted customers in making merchandise selections and improved store profitability through effective suggestive sales techniques. "
Interpersonal skills. Many brand representative duties rely on interpersonal skills. "a friendly and outgoing personality is important for these workers because the job requires almost constant interaction with people.," so a brand representative will need this skill often in their role. This resume example is just one of many ways brand representative responsibilities rely on interpersonal skills: "developed professional and interpersonal skills while providing product knowledge utilized creativity and innovation skills to create displays"
Math skills. This is an important skill for brand representatives to perform their duties. For an example of how brand representative responsibilities depend on this skill, consider that "retail sales workers must have the ability to calculate price totals, discounts, and change owed to customers." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a brand representative: "recapped/collected statistics from off-and-on premise promotional events. ".
Selling skills. A big part of what brand representatives do relies on "selling skills." You can see how essential it is to brand representative responsibilities because "retail sales workers must be persuasive when interacting with customers." Here's an example of how this skill is used from a resume that represents typical brand representative tasks: "trained new associates on company policies/procedures and sales techniques. "
The three companies that hire the most brand representatives are:
- Hollister Co.502 brand representatives jobs
- Abercrombie & Fitch Co247 brand representatives jobs
- Altar'd State188 brand representatives jobs
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Compare different brand representatives
Brand representative vs. Fashion consultant
A sales associate and cashier is an employee who takes on the dual role of helping customers with their product inquiries and facilitating the purchase of the customer. As a sales associate, the employee must be familiar with the different products offered by the company and should be able to direct customers to the product that best suits their needs. As a cashier, the employee must be familiar with the cash register and the system that the company uses to manage sales and facilitate payment. He/She or she must be able to work the equipment needed for a smooth checkout process.
These skill sets are where the common ground ends though. The responsibilities of a brand representative are more likely to require skills like "excellent guest," "product displays," "brand training," and "merchandise flow." On the other hand, a job as a fashion consultant requires skills like "work ethic," "inbound calls," "boutique," and "photo shoots." As you can see, what employees do in each career varies considerably.
Fashion consultants really shine in the retail industry with an average salary of $50,640. Comparatively, brand representatives tend to make the most money in the health care industry with an average salary of $34,938.fashion consultants tend to reach similar levels of education than brand representatives. In fact, fashion consultants are 2.6% more likely to graduate with a Master's Degree and 0.1% more likely to have a Doctoral Degree.Brand representative vs. Sales associate and cashier
A sales clerk is responsible for assisting customers in purchasing products, responding to customer inquiries, and providing product recommendations. Sales clerks require excellent customer service and communication skills to offer the best services to the customers and maintain good customer feedback for the business. They also check inventories, request supplies as needed, and organize product displays on the appropriate shelves. A sales clerk must have strong verbal communication skills to manage customer concerns and excellent time-management skills to perform tasks within the fast-paced work environment.
Each career also uses different skills, according to real brand representative resumes. While brand representative responsibilities can utilize skills like "excellent guest," "retail store," "product displays," and "brand training," sales associate and cashiers use skills like "basic math," "mathematics," "front end," and "credit card payments."
On average, sales associate and cashiers earn a lower salary than brand representatives. Some industries support higher salaries in each profession. Interestingly enough, sales associate and cashiers earn the most pay in the retail industry with an average salary of $27,492. Whereas brand representatives have higher pay in the health care industry, with an average salary of $34,938.In general, sales associate and cashiers achieve similar levels of education than brand representatives. They're 0.9% less likely to obtain a Master's Degree while being 0.1% less likely to earn a Doctoral Degree.Brand representative vs. Sales clerk
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from brand representative resumes include skills like "product displays," "brand training," "merchandise flow," and "store management," whereas a sales clerk is more likely to list skills in "professional selling," "customer orders," "exceptional guest," and "engraving. "
Sales clerks make a very good living in the energy industry with an average annual salary of $28,784. On the other hand, brand representatives are paid the highest salary in the health care industry, with average annual pay of $34,938.Most sales clerks achieve a similar degree level compared to brand representatives. For example, they're 0.1% more likely to graduate with a Master's Degree, and 0.1% more likely to earn a Doctoral Degree.Brand representative vs. Fine jewelry sales associate
Types of brand representative
Updated January 8, 2025
